The folks at SoftwareCEO(which is a ridiculously valuable site for anyone starting or running a software company) did a nice write-up on Jive. After I posted the Culture Club blog, they decided to focus the article on what we do to build and keep a solid culture. They also interviewed Sam on how he rewrote the book (or maybe just "wrote the book") on Jive's marketing.
Although they misspelled my name in at least one spot (which haunts me no matter where we're written up), it's a great piece. It will probably be on the home page for about a month, and in the archives after that. Check it out.