Clearspace 1.8 was released yesterday and includes a couple of new widgets for the customizable space overview page along with a slew of minor improvements and fixes. The two new widgets included are an Activity View of what's going on in a space and a widget for showing the tag groups in a space.
The Activity View widget shows a more detailed listing of what has been happening in the space than the Recent Content widget. It displays an update for each time a comment is posted, each time new content is created or existing content is edited, and each time a poll is created or voted on.
Does this sound familiar?
"The line between departments will disappear"
"There's a lack of established success metrics"
"Too much IT involvement"
"Companies with point solutions have difficulty integrating those to look at the entire solution"
It should. They could be quotes about our industry but are actually CRM industry quotes from nearly a decade ago. So, if history repeats itself it might be helpful for the Web 2.0, Enterprise 2.0 and Social Networking players to take a quick look back at how other industries have evolved as we speculate our future. For example, quite recently, the term Customer Relationship Management (CRM) didnt exist. That industry evolved over 20 years from database marketing to relationship marketing and settled on CRM around the year 2000. That’s when the market became energized by intensified competition and easier to use, more cost effective and valuable software solutions.
Similar to our current market, the CRM industry started out very fragmented with lots of players focused on many component parts. These pieces ultimately connected--both in terms of the software solutions and with respect to the concept and value in business peoples minds. Now, CRM is a multi-billion dollar, growing industry with a few big players and innovative challengers. As soon as the CRM market started to frame the problem and solution in a holistic way, and accompanied it with solutions that tied the pieces together and connected them to business value, CRM finally began to make sense for businesses.
Id argue that our multi-monikered industry is 20 years old. It began with personal productivity software and then groupware, and knowledge management. It now searches for a salient concept and a higher value for connecting the pieces into a networked whole. We refer to this next evolution as Social Productivity and frame the opportunity as the next evolution of productivity software. But that concept will take time to grow. As an example of where we are now, today I had a conversation at the Web 2.0 Berlin conference with a multinational company that told me that their executive management resisted their collaboration project until they reframed it as simply an Intranet solution.
CRM had its own hype cycle, too. It was going to forever change the way businesses connected with their customers. The reality is that it provided positive, but incremental improvement in efficiency and visibility. CRM is now a required element to be competitive with the top players in a market. Social Productivity is also part of the 2.0 hype cycle. A lot of our industrys messaging is focused on social technology forever changing cultures and the way people work together. I think that promise is similarly over-inflated but I can understand why presenting this polar extreme is important in the short term. Longer term, Social Productivity Systems, will be a required element and part the set of mission critical systems like CRM, ERP, and PLM.
As our industrys echo-chamber continues to examine the Petri dish of alternative technology tools, potential customers wait for us to start making sense. If we cant look down the road and make sense of how were adding value, how can the rest of the market? They simply want to know, what can I do with this stuff I couldnt do before? and how can this add enough business value that it becomes a need-to-have? The CRM market used to suffer the same malady. Those industry discussions were focused on the power of contact optimizers or which campaign-management player was going to win. Pushing toolboxes at companies gets us nowhere.
Another problem that plagued the CRM industry in the beginning was that all the assets were being stored in lots of solutions all over the company. Newer CRM solutions only added to the problem. Although they may have been easier to use or more powerful, they still became CRM asset bubbles disconnected to the rest of the company and their systems. As long as the customer market sees what we do as aliens from another planet, we wont be able to gain serious traction. Our solutions must connect in smart ways with our customers asset and technology investments.
Yes, there is friction between lines of business, executive management and IT. This isnt new. IT has been living with this type of friction for decades. It was true for the CRM market, too. Sales and Marketing did what they wanted because IT wouldnt help or IT forced a solution on Sales and Marketing they wouldnt use. Its always easy to paint IT as the bad guys. I do agree that IT has the opportunity to reshape their value but they need viable options, first. Right now, theres not much choice for IT to help beyond solutions that are either too small or ones that lines of business dont want. This will change soon.
Its interesting to chart the revenue opportunity and market size if you believe there is a relational pattern between the last 20 years of CRM and the last 20 years of productivity software. When you look at the market growth of CRM, you can clearly see the value of connecting the dots. I couldn't find Gartner's database or relationship marketing market size for the 1980s-1990s but did find nearly 10 years of Gartner predictive market sizing starting in the optimistic .com mania in 1999 (hopefully we don't have a similar bubble). CRM is now a $7.4 billion sized market growing at 13% a year. When you think about a value thats realized across all departments within companies, my sense is that the Social Productivity market can be even bigger.
As a new employee to Jive, I've been hungry to come up to speed as quickly as possible. When I started, I was expecting my inbox to fill up quickly, and to spend long nights keeping up with the typical flow of emails. I also expected to have to hunt folks down with the email chain of "FW: FW: RE: (etc!)" to get answers to my questions.
But things are different at Jive. I don't get many emails. No one does. And although I've only been here a month, I feel completely ramped up on the company, our products, and how work gets done. As you can guess, our popular social productivity product, Clearspace, is the reason why.
We use Clearspace extensively inside Jive. It's very powerful, a huge time-saver, and an extremely efficient way for everyone to stay current with what's going on. We have discussions, debate ideas, post documentation, track progress, share knowledge and easily find current and historical information through Clearspace. This isn't just lip service. I am just one example, and onboarding is only one small productivity benefit I see in Clearspace that will continue to empower our company moving forward.
In the past, I've seen various metrics indicating it takes roughly 3-6 months to bring employees to full productivity. It's such a big deal, that there are entire industries and experts in the field who are constantly creating new software, processes, tools and best practices to reduce the "onboarding" time.
It's really impressive to experience a rapidly faster personal uptime. I can only imagine the cost benefit to other companies. Not to mention, I'm very happy to be on board.