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As I mentioned in my first post about Jive What Matters, the second big piece of our recent announcements is Jive Apps Market. Jive Apps Market represents a significant breakthrough in how we'll be able to interact with business organizations.  Jive Apps Market will function as a gallery of apps, tailored for various industries or business functions.  Business users will be able to select and adopt the most innovative and easy to use apps.



The Lost Decade


Tony Uphoff, TechWeb CEO (and one of Jive's premiere customers) calls the last 10 years in technology "the lost decade."  Why? Because, let's face it, traditional enterprise software has failed us in many ways. Designers of large, monolithic enterprise application interfaces long ago confused user experience with user interface, and sacrificed elegance as they stuffed screens full of fields. These technologies were engineered with an assembly line mindset, and built for transactional efficiency. But, the reality is that users only need a fraction of the functions from these legacy systems to get most of their jobs done.


While this tendency toward assembly line user interfaces propagated throughout enterprise applications, innovation fled away from the enterprise and toward cloud computing, somewhere around the time of Google's appearance in the marketplace. This fueled the rise of innovative, socially-focused consumer applications that, in the vacuum of enterprise IT innovation, set the bar for user experience.


Eventually, IT turned its attention back to business, trying - and failing - to apply to the enterprise what was going on in the consumer space. They tried to implement concepts such as the freemium concept and pure grass roots adoption tactics, for example. But, the reality is that freemium models and pure grass roots adoption is a great myth, with no companies emerging as the shining victors. Instead, the reward typically seems to be that when your favorite freemium/grass roots applications hit a tipping point, IT rips them out.



The Next Decade


Over the next decade, enterprises must capitalize on the last decade's consumer-driven innovation if they hope to remain competitive in their markets, both for employee talent and for brand mindshare. They must innovate how employees consume enterprise applications and how their suppliers, partners and customers participate in the business processes associated with them.


To fuel this innovation, we're developing a new model with the Jive Apps Market, which brings together the best of both the enterprise and consumer worlds. IT will be able to successfully meet the needs of the enterprise once again, by offering a better user experience with enterprise systems in the context of their social graph. We’ll give the enterprise the controls they need and offer multiple commerce models that can extend all the way to the end users. Our goal is to be a frictionless and more tailored Social Business solution for the enteprise and for the end user. The business apps of the future will be disposable and frequently swapped, and will make use of the enterprise social graph in a way that provides unique insights.  Similar to the Jive's Engage Platform, they will span across employees, customers, and the social Web.



We've been excited to see the way that this vision has been embraced by vendors both large and small who are already making commitments to participate.  We’re at the beginning of this, but it is clear that great things are ahead.


Lars Plougmann (@Larsz on Twitter), Engagement Manager with recently announced Jive Software partner, Dachis Group, agrees:


As the 2.0 platform becomes one of the primary interfaces people interact with, building connections to legacy enterprise applications provides a new lease of life for the investment in legacy architecture. Old style apps can be surfaced in the 2.0 platform as frames in a dashboard, remodelled forms with links to the underlying systems that are made available for data input and workflow inception, or events which are syndicated from transaction applications or knowledge stores to show up in activity streams.

~ Enterprise Apps are Moving to Enterprise 2.0 Platforms

Jive customers are setting and exceeding standards - and high bars for their competition - when it comes to social business transformation. Fortunately, customers such as Intel, CSC, EMC and Yum! Brands are more than willing to walk the social business walk by sharing their successful practices, lessons learned, and results.



Yum! Brands, Intel, and Forrester Research share real-world social business strategies during Social Business Leadership Roundtable


When Jive Strategy Consulting first began working with Cindy Costa, Senior Marketing Manager at Yum! Brands (parent company of KFC, Pizza Hut, Taco Bell, and more) over a year ago, I thought the goal of connecting several thousand restaurant and corporate employees for innovation's sake seemed a tall order. But, as I watched Cindy's master plan unfold to launch and sustain iCHING, Yum! Brand's Know-How and Innovation employee community powered by Jive SBS, I knew it was just a matter of time before Yum! Brands became yet another standard-setter in the corporate world's movement towards enterprise-wide social business practices.


Cindy and other standard-setting Jive customers will share their strategies in tomorrow's webcast with Intel, Yum! Brands, and Forrester Research, during which Jive CEO Tony Zingale will moderate a roundtable discussion on real-world tactics and market trends. I hope you can join us!



CSC shared how they differentiate themselves as an innovative leader during Enterprise 2.0 Conference in Boston


I had the pleasure of listening to Lem Lasher, CSC Chief Innovation Officer, during his keynote at Enterprise 2.0 Conference in Boston a few weeks ago. Lem said that the challenge in becoming a true innovative leader is to figure out how to effectively translate great ideas into practical solutions. He said that, "really good management of an organization will invariably kill innovation," and that, "employees are not the problem - they're being suffocated by management."


He then shared how CSC has journeyed toward becoming a socially collaborative and innovative industry standard setter by embracing C3, CSC's enterprise-class global social networking platform powered by Jive SBS. Remarking on the speed with which CSCers adopted the use of C3, Lem said, "Jive has been simply stunning. C3 is the de facto standard for how we collaborate. It's the language of the company."


And then came a highlight of the conference for me, which is best described by Nigel Fenwick's post in his Forrester's CIO blog, Ten Tips from the Enterprise 2.0 Conference:

CSC showed how they have driven greater collaboration across 49,000 of their employees in just 18 months, with a strategy focused on connect, communicate and collaborate. (Those of us in the audience even witnessed the in-field promotion of Claire Flanagan, CSC senior manager for knowledge management and enterprise social collaboration, to director – congratulations Claire!)


I've been fortunate to have worked with Claire since September 2008 on her overall strategy for CSC's social collaboration efforts, and couldn't be prouder of her accomplishments. Congratulations indeed, Claire!



EMC shared their inside-out approach to social business practices at the Jive Get Social Tour in Boston


The very next day after the Enterprise 2.0 Conference wrapped up, I enjoyed hearing Jamie Pappas, EMC Social Media Strategy Manager, share a peek into EMC's social business journey at Jive's Get Social Tour in Boston. While many audience members drank Bloody Marys to commiserate over the Celtics championship game loss the night before, Jamie kept them quite engaged with invaluable tips and techniques to leading an enterprise toward a social business transformation. Here are a few of my favorites:


  • Identify experts and advocates, and leverage their influence and expertise
  • Value proposition and use cases will vary from group to group, so it's important to tailor the "what's in it for me" message for each
  • Employees will find ways to collaborate, whether or not you provide the tools


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One of the best things that can happen in a product professional's career is when a customer tells you that your product strategy is "game  changing."  In our case, this happened when we shared the plans for Jive 5.0 with an executive from one of the largest brands in our customer  base. I've spent the last week sharing our vision for Social Business Software with analysts and customers on both coasts, and gotten feedback that Jive is ambitiously leading & defining our space.


Basically, our announcement yesterday boils down to two very big pieces of product vision: 1) Jive What Matters; and 2) Jive Apps Market, in addition to partnerships with Google, Twitter, CSC and Dachis.


I plan to write about the product portion of the news in two separate posts, as I want to discuss the trends we're seeing and the significance of our announcement in more detail. Today, I'll start with Product Announcement #1, Jive What Matters.


Jive What Matters


Three years  ago when I joined Jive, Social Business Software was reasonably  undefined. Most of the customers I spoke to weren't even on Facebook and  had no point of reference. When I explained Jive to them they wondered  if it was like Outlook or Lotus Notes. Fast forward to today and much  has changed. Customers spend significant amounts of time on social  software in both their personal and professional lives. They jump among  many social platforms and manage a lot of different interfaces. And,  they have gone beyond just connecting with people – they are starting to  connect in enterprise systems as well.


This is great! Sort of. It  turns out social software is a bit of a victim of its own success. It does exactly what it is good at, which is bring things to your attention. That means when you are in a 50,000 person company with CRM,  ERP, and supply chain systems all chiming in updates, it can get  noisy—really noisy. It also highlights an early arrogance of Social  Business Software vendors (Jive included): that social is a place you go  to. That made sense when most people didn’t go anywhere, but now that  many are keeping up with five or more social sites and platforms it is a  lot to juggle. I like to say that the space needs to become  less "place centric" and more "user (or you) centric." Everything you need, or at least everything that matters, should find you. And that is what we did when we created Jive What Matters.


Jive What  Matters gives you everything you need to know, see, and do all in one  place. Jive What Matters is built on top of two powerful technologies  that strip out the noise and put in the smarts. Let’s talk about the  technology first. Jive has integrated into its platform a powerful  recommendation engine we call Jive Genius, and combined  it with filtering technology to cut through the chatter of other  systems. How do we do it? Well, social software knows more about its  users than any other system that has come before. Who you are, who you  are connected to on the employee social network, where you sit in the org chart, what you read, what you write, what you liked,  what kind of ideas you have, even when/how you access the system.  Software that knows this much about you should be able to make your life better by only showing you things worthy of your attention. I believe  that any vendor that wishes to stay relevant in this space will need to  do the same and it will need to WORK!


"Now" is Jive’s modern  version of the activity stream. It hones in on exactly what you  need to know to do your job more effectively. Everything it shows you is highly relevant and contextualized. Whether it is keeping you up on the most interesting things that are happening right this second, or  making sure you know everything that exists around something you’re working on. Like a helpful friend who suggests someone you  should speak with, a document you should read, or that piece of  news that is going to save you a few days of wasted work.




"My Communication" organizes all of the social communication in your world; and  there is starting to be a lot! Instant messages, replies to your last  blog post, direct messages, micro-blogs, documents, blogs, discsussions  that mention you, alerts from your social media monitoring tools - all of these frequently have the  expectation that you will see them. However, more often than not they  get lost in the mix. My Communciation not only gives you a powerful way to manage all of this in an intuitive interface, but we decided to take  it one step further. We realized that work patterns have  dramatically changed. No one has an hour at the end of their  day to clean out their inbox. Windows of time come in short  bursts, so we created what we affectionately call the "5 minute" button.  If you only had 5 minutes to get through a bunch of communication, wouldn’t you want the system to pull the most important things to the  top? It sure beats the scan, scroll, and hope strategy!


The  third Jive What Matter feature is “My Actions.” As more systems  get pulled into Jive and create updates in the activity stream, it didn’t seem very smart to make people jump to those systems to do simple  tasks. Especially when standards are starting to make much more  powerful things possible. Similar to the task list in Outlook—but smart!  Outlook is literally a list of things to be checked off that  you need to do somewhere else. Helpful from an organizational  perspective, but surely we’ve come further than this in the last 20  years. Our idea is that we should be able to pull that other system to  you. You should be able to view that expense and approve it with a  click, while the system brokers authentication behind the scenes. Same  with documents. Click a button and send them on their way in a workflow  in another system. We think this is the way that all systems should  begin working with each other so that users can get work done quickly  and efficiently.


Jive What Matters is a tremendous stride for social in the workplace, and I believe it will enable faster decision making and  action taking.


I also want to mention that we've got an upcoming webcast with Intel, Yum! Brands (parent company of KFC, Pizza Hut, Taco Bell,  and more), and Forrester Research, during which Jive CEO Tony Zingale will moderate a roundtable discussion on real-world tactics and market trends -- this is a great opportunity to get insights from companies that are on the cutting edge of what is happening out in the trenches today.


That's it for now, stay tuned for Part #2 of my product deep dive, where I will discuss Jive Apps Market and our partnerships with Google, Twitter, CSC and Dachis.

Yesterday was a legendary day for Jive. We unveiled what the future of business will look like. Based on the reaction of customers and partners in the room with me in Boston, plus the Twitter feed from the 1,000+ registrants for our live event online, that future is exciting!


When I joined Jive, I shared that I could not pass up the opportunity to be a part of the biggest shift happening in enterprise software in a generation. Yesterday Jive showed why.


It’s time to make a decision between business as usual and social business. Why? Because business as usual has three big problems, and they’re getting bigger every day:


Number #1: Current technologies are broken

Let’s face it: showing up at work on Monday morning and wading through email, CRM, and ERP systems isn’t a motivating way to start the week. The Goliaths that gave us those technologies have become idea bankrupt.  They are not innovating and cannot support the increased demand from a generation that wants to work differently.


Number #2: Customers are striking back

With the advent of Facebook, Twitter and others, you can’t ignore what’s happening in the social web. A tweet from an unhappy customer can have huge consequences on your brand and customers. You need to turn that into action.


Number #3: Too much wasted opportunity

There is simply too much information flooding the enterprise, and most of it has no impact on the business.  You have to turn all that chatter into what matters to make faster, better decisions.


There is a new Social Business imperative, and it’s one I’m hearing this week at the Enterprise 2.0 conference. There is no doubt that the consumer web is forcing innovation. Customers demand social. Employees demand social.


We find ourselves at the biggest from > to shift in business in a generation.


We’re moving from management to engagement, as command and control systems are replaced with more collaborative approaches.


We’re moving from email to collaboration. Email was never intended to be a collaboration tool. It’s time to stop the insanity.


We’re moving from CRM systems to communities.  Customers want to engage with one another directly and solve problems collectively.


Finally, we’re moving from user interfaces to user experiences. Business users are not interested in “interfacing” with applications - they want a rich experience to solve problems now.


All of these shifts are forcing the adoption of social business in the enterprise. Social business is becoming the new way to do business, because it fundamentally changes how we engage with customers, partners, prospects and the social web.  It can give you material competitive advantage.


So what is Jive’s role in all this?  We are helping companies embrace social business as usual.  We’re doing that by setting the agenda for social business.


Yesterday, we unveiled two new products and several strategic partnerships. We introduced ‘Jive What Matters’ and ‘Jive Apps Market.' We also announced partnerships with Google and Twitter, two social leaders joining forces with us to integrate the consumer and business social web.


If you want to see social business in action, join me on June 29 for a leadership roundtable with Intel, Yum! and Forrester


The shift to social business is real and it’s happening now. With 3,000 customers and over 15 million users, we’re proud to be the leader in the fast growing Social Business Software market. As you’d expect from a leader, we’re doing what leaders do. Set the agenda.


I’d like to recognize the entire Jive team for continuing to push the envelope. Most importantly, I’d like to thank our customers and partners for their continued support. There’s a passionate community surrounding Jive, and we’re honored to be part of so many major transformations occurring in business today.


We can’t wait to help you change the way you do business.

Announcing SBS 4.5

Posted by namrata Jun 8, 2010

June is going to be a huge month for Jive. In the next few weeks you’ll be hearing a lot about Jive. We're about to unveil some  amazing new innovations that will dramatically accelerate the Social Business revolution. Amid all the news about where we are headed, we  want to make sure you don't miss some big things that are happening right now.


For starters, we are happy to announce that Jive SBS 4.5 is generally available for Jive customers. Jive SBS 4.5 is all about you. We designed this  release to focus on some of the most often-requested  features and enhancements.


We didn't just pick off a few of the top enhancements. In SBS 4.5  we've added more than 150 customer-requested enhancements. You're  getting a product that brings social innovations from the consumer web  into the enterprise and is dramatically more capable, usable, with  greater speed and performance than any prior release.


If you  aren't already planning to upgrade to SBS 4.5, we've just handed you 150  reasons. You get enhancements to many different SBS capabilities  including:


  • Profiles (including a new Profile  Privacy feature)
  • Discussions
  • Projects
  • Ratings (including a new “liking”  feature)
  • Announcements
  • Tagging
  • Ratings
  • Places
  • Blogs
  • Login & registration
  • Polls
  • Accessibility
  • Support for virtualized environments - Run SBS in a virtualized environment
  • As well as dramatically improved caching, and a lot more.


We didn’t  stop there. We’ve also added some big new capabilities I know many of  you are eager to get your hands on:


  • Microblogging makes real-time communication simple and incredibly  powerful.
  • Enterprise IM  integration lets you leverage your enterprise IM investment with  presence and click-to-chat from directly within your SBS community.
  • OpenSocial Widgets make it easy  to provide views into other information and systems through simple,  standards-based widgets.


For a complete list of what’s new in SBS 4.5,  visit the JiveSpace group on 4.5, where you can not only see what's new in 4.5, but also connect with other customers who are looking to upgrade to 4.5.


You can also register for our 4.5 Overview webcast on June 16.


Getting SBS 4.5

To download  SBS 4.5, simply download the release as an RPM, or as a pre-configured VMWare image (for evaluation). To learn more about all the 4.5 enhancements or discuss special upgrade packages, connect to your Jive Account Manager for a personal briefing.


See The Future of Social Business Software

We’ve got a lot more up our sleeves. Are you  eager to see the future of Social Business software? Join Jive CEO Tony Zingale, as he unveils the future of Social Business Software on June  14th. Believe me, it’s going to be  amazing. If you haven’t made plans to attend (in person in Boston, or  live over the Internet), do it now! 4.5 is just the beginning!

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