Yesterday was a legendary day for Jive. We unveiled what the future of business will look like. Based on the reaction of customers and partners in the room with me in Boston, plus the Twitter feed from the 1,000+ registrants for our live event online, that future is exciting!


When I joined Jive, I shared that I could not pass up the opportunity to be a part of the biggest shift happening in enterprise software in a generation. Yesterday Jive showed why.


It’s time to make a decision between business as usual and social business. Why? Because business as usual has three big problems, and they’re getting bigger every day:


Number #1: Current technologies are broken

Let’s face it: showing up at work on Monday morning and wading through email, CRM, and ERP systems isn’t a motivating way to start the week. The Goliaths that gave us those technologies have become idea bankrupt.  They are not innovating and cannot support the increased demand from a generation that wants to work differently.


Number #2: Customers are striking back

With the advent of Facebook, Twitter and others, you can’t ignore what’s happening in the social web. A tweet from an unhappy customer can have huge consequences on your brand and customers. You need to turn that into action.


Number #3: Too much wasted opportunity

There is simply too much information flooding the enterprise, and most of it has no impact on the business.  You have to turn all that chatter into what matters to make faster, better decisions.


There is a new Social Business imperative, and it’s one I’m hearing this week at the Enterprise 2.0 conference. There is no doubt that the consumer web is forcing innovation. Customers demand social. Employees demand social.


We find ourselves at the biggest from > to shift in business in a generation.


We’re moving from management to engagement, as command and control systems are replaced with more collaborative approaches.


We’re moving from email to collaboration. Email was never intended to be a collaboration tool. It’s time to stop the insanity.


We’re moving from CRM systems to communities.  Customers want to engage with one another directly and solve problems collectively.


Finally, we’re moving from user interfaces to user experiences. Business users are not interested in “interfacing” with applications - they want a rich experience to solve problems now.


All of these shifts are forcing the adoption of social business in the enterprise. Social business is becoming the new way to do business, because it fundamentally changes how we engage with customers, partners, prospects and the social web.  It can give you material competitive advantage.


So what is Jive’s role in all this?  We are helping companies embrace social business as usual.  We’re doing that by setting the agenda for social business.


Yesterday, we unveiled two new products and several strategic partnerships. We introduced ‘Jive What Matters’ and ‘Jive Apps Market.' We also announced partnerships with Google and Twitter, two social leaders joining forces with us to integrate the consumer and business social web.


If you want to see social business in action, join me on June 29 for a leadership roundtable with Intel, Yum! and Forrester


The shift to social business is real and it’s happening now. With 3,000 customers and over 15 million users, we’re proud to be the leader in the fast growing Social Business Software market. As you’d expect from a leader, we’re doing what leaders do. Set the agenda.


I’d like to recognize the entire Jive team for continuing to push the envelope. Most importantly, I’d like to thank our customers and partners for their continued support. There’s a passionate community surrounding Jive, and we’re honored to be part of so many major transformations occurring in business today.


We can’t wait to help you change the way you do business.