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As a Jive customer, I am so looking forward to attending this year’s JiveWorld. Again.JiveWorld2010.jpg

Why? Let me explain:



  1. Jive does conferences “right”. I have been to several industry conferences (even one overseas) and I can tell you the best ones I attend are when customers share their stories. Yes, in this industry, you do need to hear from experts from time to time. But the best value I’ve ever gotten from a conference is when I have the opportunity to hear directly from practitioners trying to execute programs I know I have to execute. I always have something to learn when real practitioners share their goals, their challenges, their successes and their lessons learned. At JiveWorld, you get all that. Jive does a great job balancing Jive content (roadmap, keynote sessions) with real customer stories. No matter where you are on your deployment journey, you will find “a track for that” and a customer to learn from.
  2. Jive listens. Last year I think a number of us told them something like “awesome content, how the heck did you fit that in one day and a half?” So, this year, did you see the schedule? More customers, more tracks and two full days. Trust me, if you attend this year, guaranteed no matter what session or track you chose,  you will be missing valuable content going on in the other tracks. There is just no way to clone yourself to attend them all. But that's ok, because Jive will make sure you have access to the videos and presentations after the conference concludes. So you can finish "attending" the conference when you go back home.
  3. Jive knows how to throw a party. Many of us got our professional avatars photographed at JiveWorld last year by the Jive-sponsored photographer. I have great memorable photos with my industry and Jive friends taken from Jive’s photo both (Jive that’s a hint: don’t get rid of the photo booth this year!). I still have fond memories of the goodies that were given out during the party. Heck, there were so many good things about the party I can’t really list them all. It still comes down to one thing, though. Jive knows how to put on a good event.
  4. Gartner.jpgJiveWorld provides fantastic networking opportunities. I re-acquainted myself with friends or made new ones. Jive was a tremendous help to many of us customers and prospects who wanted to line up “birds of a feather” sessions. Again, Jive listened and learned from last year, and I hear they have even better plans for facilitating customer and prospect networking opportunities.
  5. And finally, Jive hires top talent who are passionate and energized. Let’s face it; it’s just darned too much fun to be around smart, fun people!

If you are on the fence, I urge you to sign up. JiveWorld did sell out last year. And it will again this year.

There is a reason why Jive is the leader in three Gartner Magic Quadrants. Don’t you want to find out why? (Hint: Register Now!)



Claire Flanagan is CSC's Director of Enterprise Social Business Collaboration and Communities Strategy. She led CSC's evaluation and implementation of Jive Social Business Software for 93,000+ employees, which is currently enjoying a 50,000+ active member rate. She has also overseen the implementation of CSC's public-facing social business platform. Claire speaks regularly at industry conferences about social business, such as the Enterprise 2.0 Conference, and has received numerous awards and recognition along the way. She is a charter member of The 2.0 Adoption Council and the Jive Champions advocate program. She won the award for Community Adoption at last year's JiveWorld conference. You can connect with Claire in Twitter, LinkedIn, her personal blog, and Slideshare.

This morning we announced that we closed $30 million in Series C financing. The investment was led by Kleiner Perkins Caulfield & Byers, with continued participation from Sequoia Capital, the only venture investor in Jive up until now.


The market reaction to our announcement has been tremendous. Here is what some of the leading publications and industry experts had to say:


  • “This morning, media outlets are abuzz with word that the Menlo Park, Calif., heavies have partaken in a $30 million round for a software company that - you guessed it - could be the next Google." – Russell Garland, WSJ Venture Capital Dispatch
  • “’We’re now at a tipping point where people are looking at social as something that ought to be mainstream in the enterprise,’ [Jim] Goetz, [General Partner, Sequoia] said in an interview.  ‘Jive is “right in the middle of a wonderful tailwind.’” – Ari Levy, Bloomberg
  • “Believed to be the largest joint investment that Kleiner Perkins and Sequoia Capital have made since they bestowed their Midas touch on Google more than a decade ago, the $30 million also represents for Jive additional muscle and credibility to slug it out with bigger and better-known companies—from with its Chatter product, to SAP and others—looking to weave dynamic Web 2.0 features into the relatively stodgy world of enterprise software.” – Bob Evans, InformationWeek
  • “New Jive CEO Tony Zingale…said in an interview that the investment from Kleiner Perkins and Sequoia was a vote of confidence in Jive’s vision (Sequoia also participated in the company’s previous round of financing, which raised $15 million in 2007). The last time the two Sand Hill Road firms invested $30 million in a startup together, “it was a company called Google,” said Zingale. The Jive CEO said the company may use some of the financing round for acquisitions.” – Matthew Ingram, GigaOm
  • "’They're certainly the leader in the social business software space,’ said Michael Fauscette, software vice president for market research firm IDC.” – Mike Rogoway, The Oregonian
  • “Jive is in a solid position in the emerging social business software market and the new $ will help them drive visibility and awareness for the company and the social business market itself.” -- Mike Fauscette, IDC


This investment from the two Silicon Valley titans is a testament to our market leadership and our ability to execute.  We could not have achieved any of this without the support of our customers, partners, and the Jive team. I’d like to thank all of you for making us the number one leader in the social business market.

Jive loves Facebook!

Posted by arinewman Jul 20, 2010

Facebook is about to announce they have reached 500M users - an incredible number by any measure.  As I'm sure you've noticed, brands large and small are investing more time growing their pages and engaging with their communities on Facebook. Old Spice has now driven over 500,000 fans to their page thanks to a great new campaign, "Old Spice Guy".  Facebook pages are becoming one of the essential communication channels for many companies and brands. This is great news, but also introduces some challenges for companies engaging on multiple social-media fronts. As the number of representatives participating in the conversations grow and the use of the tools begin to span departments, Jive's unique offering turns what could be a recipe for disaster into "business as usual". Additionally, Jive's Market Engagement (JME) stands alone as the only social media monitoring solution that allows stakeholders to collaborate in a "war room" on appropriate responses to conversations taking place across the web, so you can respond at the speed of social.


With this summer release, Jive's Market Engagement has you well equipped to identify, measure, and engage in the relevant conversations on Facebook. This enhances our already robust Twitter monitoring and engagement features, and adds a number of other enhancements that have been frequently requested by our customers. I'm personally excited about the solutions these updates enable and the additional insights and "signal" that is provided now. There are myriad ways to use these new features to solve real-world problems, so keep reading to get the details.

Monitor specific Facebook pages

  • Monitor every post to specific Facebook pages or groups, for example your company’s fan page, in addition to keyword monitoring across the community.
  • Analyze community engagement on any page. Compare performance across multiple pages.


Facebook Engagement

  • JME can now be authenticated as a Facebook client, so you can take advantage of its powerful workflow and collaboration benefits when posting and responding directly to Facebook from within JME.
  • Post content simultenously to both Facebook and Twitter to reduce workload and keep both communities updated.


Real time, intelligent sentiment analysis

  • JME now automatically analyzes every mention and determines the tone, whether positive or negative, so you can track sentiment trends over time and use sentiment as a filter. For example, you can choose to receive alerts only when a mention on Twitter, a blog or Facebook is negative.


Article archive

  • Store the mentions your team has already addressed in a permanent archive, to get them out of your daily workflow view but keep them in reports and available for reference.


Sentiment Signal

  • Discover meaningful changes in sentiment on Facebook pages, Twitter and across the entire social web, while hiding the noise that typically makes it difficult to see real changes.


Usability Enhancements

  • Twitter Retweet support has been added to the social media console and emails
  • Multi-account posting is now supported, so you can post content to multiple Twitter and Facebook accounts in one step
  • Sentiment-based filtering on real-time alerts and Daily Briefings
  • Breakout of Twitter and Facebook as distinct media types
  • Improved mobile styling for engagement features
  • Per-user control over real-time alerts and Daily Briefings



If you'd like to see Jive Market Engagement in action, request one of our new Social Media Audits to see what's really being said online about your company or brand, or join our Product team for a live webcast to see the latest and greatest.

Just over two months ago we kicked off our Get Social Tour to help social-business-minded individuals like yourself take their company to the next level. Nearly 1,500 trailblazers - from novices to experts - joined us across North America. From LA to Boston, we had a great time sharing and learning from customers, partners and prospective customers. Judging from attendee feedback, there's no doubt social is driving the biggest transformation in the enterprise in over a decade. To all of you who attended, thank you! Our hats are off to you for taking an important step toward leading your company to the new way to business.


Thanks also for your participation and contributions to the Get Social Community. If you haven't already done so, please cruise over to the community and check out some of the awesome presentations from Jive customers who shared their social business journey with audiences in Houston, Boston, Seattle, Washington DC and more!


Get MORE Social - a Special Offer to Attend JiveWorld10!

Join us in San Francisco this September for JiveWorld10, where nearly 600 social business thought leaders will convene to share and learn from the best of the best. This exclusive conference for Jive customers is open to Get Social attendees.You can choose from more than 40 unique track sessions, hear from business luminaries in our keynote sessions, join roundtable discussions with peers from a diverse cross-section of industries, and network with the largest social business community in the world.


If that's not enough to convince you to make plans now, a reminder that September in San Francisco is often cited as THE month to visit one of the world's most popular destinations.


For Get Social Alumni only: register before July 31 and receive an additional $100 off summer pricing.  Enter the code GST2010JW.


If you attended one of our Get Social Tour stops, thanks again for Jiving with us. Safe travels where ever your summer travels may take you, and we look forward to welcoming you to San Francisco in September. are several reasons Jive Software has been positioned as a Leader in three of Gartner's Magic Quadrants, including the "Magic Quadrant for Externally Focused Social Software, 2010,” (1) the “Magic Quadrant for Social CRM, 2010(2) and the "Magic Quadrant for Social Software in the Workplace, 2009" (3). My favorite reason is the success of our customers.


Again this year, some of our largest and most successful customers will share their real-life case studies, tips and techniques at JiveWorld10 (#jw10) September 14 - 16, at the InterContinental Hotel in San Francisco, CA. Over 30 customers presented at last year's sold-out JiveWorld, and we're on track to surpass that number this year. We had a 50+ waiting list for JiveWorld09, so be sure you don't miss JiveWorld10!


Summer discount rates end July 31, so sign up today.

JiveWorld10 Customer Speakers so far...


High TechSAP

Mark Finnern, Chief Community Evangelist

Ken Hamel, SVP, Solutions and Pre-sales

High TechAlcatel-LucentGreg Lowe, Social Media Architect
ReinsuranceSwiss Re

Wolfgang Jastrowski, Head of Unite Communications & Collaboration

Andreas Meier, Knowledge Management Consultant

Wolfgang Jastrowski, Head of Unite Communications & Collaboration

High TechEMC CorporationLen Devanna, Director of Digital Strategy
Health and WellnessLife Time FitnessJennifer Hidding, Director of Interactive Channels
ElectronicsPremier Farnell
Dianne Kibbey, Global Head of Communities, Portals, and eProcurement
Health CareCerner Innovation CampusBrice Jewell, Program Manager
SecurityArcsightTrisha Liu, Enterprise Community Manager
Vehicle RemarketingManheimJennifer Bouani, Director of Interactive Communications
SecurityVeriSignAngelique Finan, Program Manager
MediaUnited Business MediaTed Hopton, Wiki Community Manager
High TechIntelScott Palmer, Worldwide Channel Web Strategy
FinanceCharles SchwabStephen Maiello, Sr. Manager Client Experience


(1) Gartner. Inc. “Magic Quadrant for Externally Facing Social Software” by Jeffrey Mann et al., Jul. 5, 2010

(2) Gartner, Inc. “Magic Quadrant for Social CRM” by Adam Sarner et al., Jun. 29, 2010

(3) Gartner, Inc. "Magic Quadrant for Social Software in the Workplace" by Nikos Drakos et al., Oct. 22, 2009

I have the pleasure of guest blogging on Jive Talks today. I’m David Armano, Senior Vice President, Digital at Edelman. You can find me on my blog at Logic + Emotion, and in Twitter.

Social Media Strategy


Two industry articles recently surfaced which caught my attention. The first on Media Post indicated that more than half of the companies polled for the article go at social media initiatives without a strategy. The second, from eMarketer included some statistics behind common social initiatives but indicated that there was a gap between tactical implementation such as reserving URLs and properties which most organizations were already doing, to planning for relevant protocols which many had not. Both pieces left me wondering—are organizations really preparing themselves for a day where engaging in public will become more mainstream, ubiquitous and even expected? In other words, will the organization truly be “social” when they need it most? To help answer this question, I’m going to list a few core “plays” that your organization should be incorporating into their gameplan if they truly want to move toward making their business more “social”.


Play 1: Active Listening & Analysis
It’s often repeated, but common sense dictates that this is where you begin. Your organization should be aware of what’s being said about it and where it’s being said. There are a variety of social media monitoring tools which make listening possible ranging from the free to the more expensive. Other articles exist to point you to those tools—this one is designed to stress that it needs to be in your gameplan and more importantly integrated into your business model. For example, The Gatorade brand took listening and analysis so seriously that they actually had a physical “social media command center” built into their Chicago headquarters. But whether your listening is digital, physical or a combination of the two, what’s most important are the insights you derive from doing it.

Play 2: Influencer Mapping & Network Dynamics
Call them influencers, mavens or connectors—these individuals exist in both an organization’s internal and external networks which are relevant to your organization and it’s your job to find out who they are and what motivates them. But it’s not just the influencers that matter, it’s the overall way the networked ecosystem works and how it responds to things such as perceived threats or hot conversational topics. Before your organization enters any social ecosystem, it should have spent some time studying the network dynamics around it. Services such as Networked Insights, Skyttle, and others like them exist to provide select intelligence which can arm an organization with the knowledge it needs before ever stepping foot into a community.

Play 3: Technology Assessment, Integration & Adoption
Technology is key in developing a social readiness gameplan because it’s what accelerates anything from collaboration to communication. Internally, the right technology may not be in place in order for your organization to move as quickly, intelligently or as socially as you would like. This is where solutions such as Jive and others come into play. Externally, the plumbing is complex but also open in many cases (API’s). In both cases there needs to be an assessment of what can or can’t be done. How it integrates with what’s already in place and who is likely to use it.  For external integration examples, think Facebook connect—for internal, think of your legacy intranet and what might replace it. In both cases, perform audits to determine what technology will best serve your purpose, goals and business culture.

Play 4: Organizational Planning (People & Process)

Technology alone never solved anything—it is the human capitol part of the equation that completes the picture. Change requires existing processes to be re-designed. Rules of engagement should be put in place that act as guidelines for how to engage for the mutual gain of the organization and it’s stakeholders. Training should be implemented. Policies need updating and every business unit within the organization that plays a role in the gameplan should know the rules even when they change.

Play 5: Strategy
No game plan is a plan without a strategy in place which outlines what needs to be done before you actually do it. What’s most important is that you think before you act. What’s the competition doing? Who is succeeding? Who is failing? What does success and failure actually look like for your initiative—and HOW will both be measured? These questions should and can be answered before any substantial initiative begins and that in a nutshell is what strategy is.

Play 6: Pilots, Programs & Transformation
If strategy is the plan inside the gameplan, then consider pilots (small, bite sized initiatives) the scrimmage. Pilot initiatives allow you to test theories on the field taking calculated risks. They should be small by design. Successful pilot initiatives often inform and sometimes evolve into more ambitious undertakings. A pilot could be platform specific, such as testing a collaboration tool with a department vs. the entire organization. Or externally, establishing an embassy on Slideshare vs. ramping up dramatically on Facebook. Pilot projects when done with success and shared around the broader organization can occasionally lead to a larger business transformation.  

Play 7: Measurement, Metrics & Success

Every organization will determine and measure success differently. For some it may be sales. For others it’s adoption of a platform. For some it’s measuring the levels of participation or specific actions such as a sign up, donation, or even saying a positive word in a public space (sentiment). Whether it’s increasing visibility, driving sales, or generating a cost savings, your game plan should include what you intend to measure and how you will measure it. 

Consider the above a high level checklist for your organization in the quest to evolve it into a more connected brand and ultimately a social business. Perhaps you are doing many of the things listed in here. Perhaps you are just starting. What’s most important is that you have a game plan in place which is strategic enough to get you started and adaptable enough to change as fast as conditions in the game do—because change as we all know, happens.

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