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Our closing keynote at JiveWorld10 will be (drum roll please...)

Charlie Todd, Founder of Improv Everywhere




Charlie joins an impressive list of legendary Jive customers, industry visionaries, and Jive executives and product leaders, including:


Marty Cooper, Inventor of the Mobile Phone

The cell phone has brought us a world without end of talking,  twittering, texting, even of sexting. If you don't know what that is,  ask any high school kid. It is all a result of Marty Cooper's big idea. And he looks at it  all with pride, amusement and some dismay. And with good reason: he is  the father of the cell phone. He built the first one 37 years ago.

~ The Cell Phone: Marty Cooper's Big Idea (CBS News)

Rives, Champion Slam Poet



Learn more on Rives' website, Shopliftwindchimes



Michael Copland, Sr. Writer Fortune Magazine


Michael V. Copeland joined FORTUNE as a senior writer in September 2007.  Copeland has covered everything from electric cars to e-readers. He is, with senior writer Jon Fortt, creator of Tech Mate, an irreverent video series in which the hosts debate (and skewer) digital issues of  the day.

~ Fortune Magazine

Tony Uphoff, CEO UBM TechWeb

[My blog], Uphoff on Media, focuses on the intersection of media, marketing and  technology. I created this site as an outlet to share insights from the  ongoing discussions I have with customers, colleagues and friends about  the extraordinary innovations and disruptions impacting media today and  to share my observations, opinions and rants.

~ Uphoff on Media

Andrew McAfee, Principal Research Scientist at MIT


Author of Enterprise 2.0: New Collaborative Tools for your Organization's Toughest Challenges


[Andrew McAfee] coined the phrase “Enterprise 2.0” in a spring 2006 Sloan Management Review article to describe the use of Web 2.0 tools and approaches by businesses. He  also began blogging at that time, both about Enterprise 2.0 and about  his other research.

~ The Business Impact of IT

Chris Fletcher, Research Director, Gartner


Chris Fletcher brings more than 30 years of  industry experience to his role as research director at Gartner. He has  worked in both the analyst and vendor sides of the IT industry in CRM,  e-commerce, enterprise mobility and BPM.

~ Gartner


See all JiveWorld10 Speakers

P.S. JiveWorld10 is close to sold out. If you want to come, register fast.

Replacing five business software platforms (website, intranet, extranet, team site, CRM) with one, more useful solution


The Why

A fast-growing, social media agency is by design a very fluid and fast paced environment. At 7Summits, we thrive on being creative and collaborative to help solve our client’s problems. By design, we crowd-source idea generation and distribute it across our team to bring out the best ideas and solutions for our clients.


Like most organizations, as we grew, so did the number of software systems to help us manage different areas and functions of our business, from Sales and Marketing, to Operations. Here is a high level outline of those systems and their purposes – it’s by no means exhaustive, but you’ll get the picture:


PlatformBusiness Function
Open SocialSales/MarketingNumerousRelationships/Connections, Content Aggregation & Management.
WebsiteMarketingJive SBS 3.07Summits Marketing & PR
ExtranetOperationsBasecampClient Onboarding & Management
IntranetHuman ResourcesSharePointEmployee communications & Knowledge Management
CRMSalesSalesForcePipeline, Forecast, Contact management & history.
Team SiteAccount ManagementsSharePoint + EmailInternal Project Management


Lately, we’ve seen a tremendous growth in the number of prospects, clients and employees needed to perform our work, each of which is touched by one or more of these systems in some way. This rapid growth spurt started to highlight inefficiencies that larger organizations are probably feeling as well. They are using these same systems in a more prolific, and therefore limiting, way.


Common issues we experienced include:


  • Inefficient effects of using email as the primary communication tool
  • Risk of employee and client confusion – where do they go to get what they need?
  • Information overload – lots of things in many places
  • Version control – effects of redundant content repositories
  • No central dashboard for everything
  • Duplicate logins, content, contacts
  • Impacts of all of this on collaborative working

The aha moment!

After some quick analysis, we realized something. Not only are there inefficiencies in these more traditional systems, but there are a mass duplication of efforts, tasks, and data.



Being a Jive Software Premiere Partner, we often discuss the benefits of Social Business Software (SBS) with our clients and prospects. However, we initially chose it only to manage our public facing website. It dawned on us that we could collapse five different (and antiquated) platforms including our website, intranet, extranet, team site, and CRM system into one solution by leveraging Jive SBS as a replacement. By introducing the benefits of social networking and collaboration, this solution also offers us a unified environment to manage our business lifecycle from acquisition through retention in a much more efficient manner. Imagine logging into one dashboard at the beginning of your day and being able to do everything in one place. That’s something that companies have been wanting for some time – a very exciting prospect that it has finally arrived!


The Plan

One benefit of being a smaller business is that we can implement wholesale change without having to interrupt hundreds or thousands of users. Having worked at a Fortune 500 company in the past, I realize the impact of any large scale implementation or change to enterprise software. Most large and medium businesses have similar issues and could benefit from leveraging SBS in a similar fashion to consolidate one of more systems.


The Goal


Some internal goals that we set as benchmarks for this project included:


  1. Embrace a social business model. Hey, it’s in our DNA.
  2. Unify our system architecture.
  3. Remove duplicate content, efforts and tasks
  4. Facilitate collaboration across all audiences
  5. Create one login/account for all systems
  6. Enable cross pollination of content
  7. Expose and educate SBS benefits for all audiences
  8. Enable Project Collaboration – and in a way that supports working virtually
  9. Realize the full benefits of how will it change our working environment?


Our goal in writing this blog and sharing it with the larger Jive and Partner community is to share a common problem and offer a solution. We will be sharing more insights on our agency blog as we report our progress toward executing this effort for our own benefits. We welcome your comments or feedback on this approach.


James Davidson is the VP of Digital and Community Strategy at 7Summits (follow 7Summits on Twitter), a premiere Jive partner. You can connect with James here in the Jive Community and in Twitter.

Barb Mosher at CMSWire recently wrote an insightful article about Enterprise 2.0. She notes that Social Business Software has become ‘a required technology for organizations.’

ordinary_legendary.pngBarb is right. Social Software is on the move. Big time. Social business is the first enterprise application category to create material competitive advantage in over a decade. Think about it — email, Microsoft Office, Intranets, ERP and CRM, all the major enterprise applications, are now between 10 and 25 years old. It’s time for a new way.

A decade ago, enterprise technology innovation basically stopped. For too long the innovation has been on the consumer Web. As individuals on the Social Web, we are technology enabled, productive, creative, and have a lot of fun - OUTSIDE OF WORK! Think about yourself. Don’t you love what Web 2.0 technologies let you do in your personal life?

Social Business Software brings the power of these innovations and applies them in a business context. Here are a few quick tips on becoming a Social Business leader:

1) Social is the New Way to Do Business. This is Not “Facebook for the Enterprise.”

Facebook is great — for personal engagement. It is a breakthrough in the way we communicate and share with people in our lives. But it is not a platform for business. It’s not the right metaphor for getting work done. Facebook doesn’t link to business processes and has not been architected for the enterprise.

To drive a breakthrough in competitive advantage, Social Business applications must be purpose-built for the enterprise. These applications should create new ways for you to engage your people, customers, and the Social Web.

Our most successful customers don’t try to copy Facebook, Twitter or any other consumer social offerings. (By the way, any software vendor trying to copy Facebook clearly doesn't get it). The most innovate companies and government agencies take a strategic look at their entire business and apply Social Business broadly.

2) Don’t Create A Social Frankenstein.

Jive’s most successful social business customers don’t build Frankenstein monsters. A lot of companies are doing science experiments with different social technologies. They toy with departmental wikis, blogs, groups and/or small communities. While there is a lot to learn from experimenting, stitching together pieces of legacy tools and new toys will produce a monster. Not a Social Business. What is required is a platform that scales across your people, customers, suppliers, and the broad Social Web. One platform, with one integrated set of functionality and management controls.

3) Don’t Be Confused, Microsoft Doesn’t Get It.

“Steve Balmer Doesn't Get It,” screams a
recent headline in Fortune Magazine. The article talks about Microsoft’s failure to innovate.

The long overdue release of Sharepoint 2010 is the company’s latest flop. SharePoint is a good document management system. That’s it. SharePoint is a bolt-on to Office. It has limited social capabilities, and is too document and email-centric to be used for Social Business. Social Business applications are people, work-group, and collaboration-centric.

It is unrealistic to expect Microsoft to be a player in Social Business. The company has failed to pioneer one new enterprise software category for more than a decade. It doesn’t need to. Microsoft is too busy milking its cash cows: Windows, Office and Exchange. Its goal with Sharepoint is simple. Keep the milk flowing - on your dime.

4) Social Business is Everything Business Users Need and Love.

Imagine an enterprise application that users LOVE. That they want to use. And that they encourage their colleagues to embrace. Because it helps them get work done faster and better.

That’s what Social Business is. The user experience needs to be awesome. Employees and customers must love this stuff so much that they drive viral adoption across the enterprise and across external communities. These platforms must be functionally rich, require little, if any, training, and become the primary way people communicate and collaborate to drive business results.

At Jive, we strive to deliver the most powerful and effective Social Business Software.  Jive 4.5, our latest release, is a major step forward in driving breakthroughs in revenue, cost and innovation for enterprises.

We hope to see you at JiveWorld10 in September in San Francisco. At the event, we will be announcing some major news that will take the industry even further. Stay tuned.

context_king.jpgAdoption planning is critical to create a successful community.  If you’ve planned well, it’s easy to get drunk on the waves of early adopters signing up and participating.  Getting over the adoption gap from the early adopters to the early majority is not as easy.  The early majority needs a reason to get engaged first and then return regularly.  You know you need good content first, because you’ve likely heard the meme, “content is king.” But when you have so much content that your users can’t quickly and easily find what they need, context needs to usurp the throne.  
Join me at JiveWorld10 in the session Context is King: Get Users In and Keep Them In, where I’ll share how Cerner, a leading provider of IT solutions in the healthcare industry, is using a context-based approach to engage its employees, customers, and partners in uCern, Cerner’s online community powered by Jive SBS.


In this session, you’ll learn strategies and examples for:

  • Measurement and Reporting. Measuring behaviors of users by role and using it for targeted recommendations. 
  • Community Management. Using tactics like group email digests, teaching community managers to fish where the fish are, and more.
  • Targeting Users. Leverage approaches like “Others like you have also joined…” based on role, organization, and topic.
  • User Self-service.  Helping users help themselves by using better page design and introducing new widgets to help find what is relevant.
  • Customer Support. How we helped organize and focus the crowd and the results realized.

We’ll also discuss pitfalls, such as why email campaigns fail, assuming too much about user proficiency with the tools, and what employee behavior does and doesn’t tell you about likely customer behavior.
Finally, we’ll open up the conversation to the audience and learn what is and isn’t working in other communities and brainstorm some new possibilities. We should all walk out with a list of new approaches to try back in the office on Monday.  Stop by and share!

~ Brice Jewell, uCern Program Manager, Cerner

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