This video is my CEO's response to my request that he say a few words on camera to encourage employees to attend the new 6-week course I'm offering on community development. He turned it into so much more -- really knocked it out of the park! And, yes, our Jive SBS site is called "the wiki" (I lost that battle).
You're welcome to share it as you wish, but do me one favor, please? If you share it, I'd love to hear the response you got to it.
Also, this has been blogged about by Susan Scrupski here: The Chief Evangelist Officer – How does your CEO compare? It's making it's way through the Twittersphere, too...
Here's the direct link: http://link.brightcove.com/services/player/bcpid619329500001?bctid=621762681001
Last week we hosted JiveWorld10, our second annual user conference. Together with our 700+ customers, partners, prospects and developer partners we talked and celebrated Social Business.
I am now more convinced than ever that we are writing history and shaping the Social Business revolution with our customers and partners. Until recently, Social Business was the purview of visionary, advanced companies that understood the power that it can bring to the enterprise. These visionaries are starting to see the rewards and are setting the standard for success for others. In just one year, we’ve come a long way. We are now starting to move from departmental implementations to viral, company-wide adoption.
At JiveWorld10 we extended Jive Social Business Awards to some of our most innovative customers, with the most advanced Social Business communities. Heartfelt congratulations to all these customers for setting the standard that all other enterprises are following. They include Alcatel Lucent, Musician’s Friend, Research in Motion (RIM), Charles Schwab, CSC and Manheim.
These Jive customers, along with thousands of others, are embracing Social Business to get work done differently and make better, faster decisions. We are excited to partner with them to help them drive measureable business results for their organizations.
Next year we will continue to see accelerated adoption of Social Business. Jive is committed to setting the agenda for Social Business by investing in technology innovation and helping our customers build successful social internal and external communities. Together, we are moving the market from “early adopters” to mass adoption.
Thank you for helping us shape the new way to business. Next year will be the year of Social Business. Together we are leading the revolution.
Yesterday we kicked off JiveWorld10 to a standing-room only crowd. The turnout and enthusiasm was truly impressive and humbling. In its second year the conference has more than doubled, with 700+ attendees from 200 companies and 14 countries. Nearly 50 companies are on the waitlist.
There is no doubt the Social Business revolution is in full force.
The evidence is in the breakthrough results our 40+ customer speakers are sharing here. Each and every JiveWorld case study, panel discussion, and community demo is a real-life example of the 18 Social Business imperatives in action.
The evidence is also in this blog post by Bart Schutte of Saint-Gobain:
I can't remember being more pumped up about my work. Nothing that I have done over the last three decades will have as big an impact as what I am doing now; our deployment of Jive across our company. Exciting times!
These are indeed exciting times. Social Business represents a rare opportunity for its practitioners to transform not only their companies but also themselves as leaders. I hope each and every one of you reading this will join me on this journey.
Today is the last day of JiveWorld, and we’ve got a packed agenda. We just announced that more than 50 developers have committed to building applications for Jive Apps Market. Not only will everyone will get a sneak peek, we’ll also preview Jive 5. For those of you who aren’t here with us in San Francisco, we’ve got the next best thing. JiveWorld10 is being captured on video to ensure you have the tools to start your own Social Business revolution. Sign up here to get notified when the videos are posted to our website.
P.S. We’ve just posted our full Social Business Imperatives manifesto – I encourage you to download it.
Most brands have by now dabbled in social media. They’ve most likely set up a blog, have a Facebook page and actively use Twitter. However, according to the June eMarketer edition, most of these brands focus on social media marketing and PR initiatives. While this makes me happy - I do work for a communications agency, after all - and while marketing and PR are obvious places for social media experimentation and incubation, to truly leverage the power of conversation brands need to move toward a fully-networked organization.
A networked organization allows everyone - from their customers and existing markets, to partners and employees - to participate in some aspect of their business. This can involve crowdsourced product development and new business initiatives to an integrated social recruiting strategy. Here are some key things to do to put a whole-organization social strategy in place.
Many businesses cite “maintaining relevancy” as a main goal of their social media strategy. Relevancy isn’t a goal - it’s an outcome achieved only by realizing a holistic strategy of recognizing and fostering conversation in the brand’s entire ecosystem. If you’re aiming for relevancy, than you’re aiming too low.