As Marketing and Service executives continue to evolve their strategies and make 'social' a critical element, there’s a question I hear regularly. How can we get deeper integration between Jive and Facebook? With Facebook becoming an essential element of a successful marketing strategy, and with more and more companies looking at Jive to develop powerful external communities, this connection is becoming increasingly important.
Today, we announced additional fire power for Jive clients in this area that’s already seen incredible response across our customer base.
The two-minute video below provides an overview of how Jive can live inside Facebook and how Facebook questions can be easily exposed within Jive communities. When you watch it, you’ll see we’re going well beyond simple 'liking' and leveraging of Facebook Connects for logging into a community, which we already support with our platform. The focus here is on bi-directional visibility and engagement between the two platforms.
To learn more about ‘how it works’ view the embedded video. In the meantime, I’ll touch on two other important aspects of connecting Jive and Facebook