What happens when your Marketing team is made up of folks at the corporate level, at the regional and local levels, all over the world? Or even just all over your office building? Mix in all the agency folks you work with, and you've got a recipe for a hot mess, coordination-wise.
If you're in Marketing, tell me if any of these sound familiar:
I could go on, but I'm getting depressed.
National Instruments marketing organization figured out how to use Social Business Software to eliminate these pains and even win a Forrester Groundswell award.
Sure, it took time to get there, but it was worth the journey.
How would YOU use Social Business Software to coordinate your organization's marketing efforts?