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WOW - that's big.  I have to say I was surprised when I read that in Matt Wilson's recent article from Ragan Communications. According to a recent report from the Altimeter Group that's the average number of discrete social media accounts across global corporations they talked with (like Hallmark, Adobe, JP Morgan, etc.) - NOT including employee accounts.  Many companies don't even have an accurate count of all the corporate social handles.  And now virtually every employee has accounts across multiple social networks.  A tongue and cheek example of this absurd reality (from a recent YouTube video) we now live in -



That humorous example of the array of networks both companies and their prospective customers navigate now on a regular basis isn't too far off from reality.


So two questions to ask yourself-

  1. Is information overload further exacerbated by social media?
  2. Could people across your company benefit from leveraging and tapping into social media?


On #1, I'm of the same mind set as Brian Solis, who wrote another great post recently on The Fallacy of Information Overload, and Clay Shirky - "There's no such thing as information overload - only filter failure".

On #2, I'd go even further and say that without an easy an intuitive way for people across your company to easily set up the right social media filters around topics and information that could help them do their job better they will NEVER be able to leverage the power of social media.


So everyone is on the social web, as my Social Business Index infographic pointed out a little while back, right.  Now is the time to throw everyone in the organization the life preserver before they really start drowning.


What do I mean by that?  I mean give every person a tool to leverage where all the real information across the web now lives - on social networks.  This is the way Jive thinks about social.  It's not just for the brand police, it's for every single person.  And I'm glad we have this philosophy because it's both unique across the landscape of all the social business and media monitoring companies out there, and it's helping every person in organizations that work with us to be more productive.  Specifically, I'm talking about integrating social media monitoring capabilities seamlessly into the company's social and collaboration network vs. just the stand alone social media campaign tracking tool that the brand police leverage.


If you haven't seen our Fathom app before take a quick look below at some of the features (and there's more detail in myFathom blog post from few months back) and I think you'll get a better idea of what I'm talking about.


So yes, you have to do all the things that Jeremiah Owyang says in his report, but I'd argue that there's one giant to-do that is too often overlooked - solving the 'filter failure' problem for everyone in the company now that everyone is on social media

What are your thoughts?  Do you think every employee achieve better results if they could more easily tap into external social networks?

Recently Jive announced a partnership with Actiance, a leader in data retention and compliance solutions for regulated industries. The result of the partnership is a plug-in that integrates the Jive and Actiance systems and enables Jive customers to meet key corporate and government regulatory requirements. I asked Actiance VP of Marketing Sarah Carter and Jive SVP of Business Development Chris Morace about the partnership and the importance of a compliance solution for social content.


Screen shot 2012-01-23 at 9.40.59 AM.pngSarah, tell us a little about Actiance and the service you provide for companies.

Sarah Carter: Actiance enables enterprises in highly regulated industries to comply with corporate, state, and federal rules and guidelines while taking full advantage of modern communication and social systems. We help customers meet challenges such as eDiscovery compliance, data leakage, and the need for a common policy and reporting framework for simplified administration – not only when using traditional communication technologies such as email and IM, but also social systems. That includes both consumer social (Facebook, LinkedIn) and business platforms (Jive).


Why is social compliance important? How does the Jive-Actiance partnership address it?

SC: In the past, companies focused compliance efforts on systems such as email. In recent years, as Social Business solutions have become mission-critical at large and small companies, communications have been shifting to these systems. Many industry and state agencies have made it clear that retaining email records is no longer enough. Enterprises must keep records of social communications based on the content, nature and purpose of the communication. That’s created a potential compliance gap and presented companies with a difficult choice: risk non-compliance or forego the benefits of Social Business. The seamless integration of Actiance and Jive means there’s no longer a dilemma. Enterprises can take full advantage of the power of Social Business and still meet regulatory and corporate governance standards.


Who will benefit most from this solution?

SC: The companies who will benefit most are those in highly regulated industries with stringent compliance requirements – financial services, for example. Until now, some of these organizations felt they had to take a go-slow approach to Social Business because of the compliance risks. Now, with the Actiance-Jive solution, they can really tap the power of social while meeting all their regulatory obligations. So, for example, we’re seeing financial services customers taking quick action to meet regulations such as FINRA Notices 10-06 and 11-39. And customers who have been involved in various types of litigation are moving rapidly to put archiving policies in place so that Social Business content is available for eDiscovery.


Chris, from the Jive perspective, what was the driver that made you realize that a solution like Actiance was necessary?

Chris Morace: Our customers really drove this partnership with Actiance. Financial services has been one of Jive’s top three verticals for the last couple of years. Financial services firms are aggressive early adopters of technology, but they are also highly regulated at both state and federal levels. Because of this, we worked closely with these customers to understand how the use of Social Business affected their compliance practices. For example, one of our customers sits on FINRA’s (the Financial Services Regulatory Agency) board and was able to help guide us through the frequent updates by FINRA on what was needed. This ultimately led us to Actiance, who already had an extensive footprint in financial services. As we got to know their solution and roadmap, we realized that this could be the perfect partnership, not just for financial services but for other regulated industries such as life sciences.


So how will this Jive plug-in work with the Actiance system?

CM: The great thing about this integration is that it is completely transparent to end-users. One of the things that Jive’s customers love about Jive is the user experience, and we didn’t want to break that. Behind the scenes, however, there is a lot happening. All of the things that compliance and legal officers need to be mindful of can be maintained as policies within Actiance. When these policies are triggered, Actiance can pull appropriate information from Jive, maintain its relationship and integrity, provide management and security, and enable it to be easily navigated for eDiscovery purposes. The Actiance solution can also be used to protect intellectual property and sensitive personal information (such as credit card and social security numbers). And Actiance integrates with all of the leading archiving vendors if the customer wants to send the Jive data into another platform for long-term storage or eDiscovery.


Lastly, Sarah, as Social Business continues to become mission-critical, what advice would you have for companies in regulated industries?

SC: We advise customers to look at Social Business from a holistic perspective, i.e., one that includes enterprise as well as public social platforms. Platforms like Jive now provide a seamless way to interact with public platforms like Facebook, LinkedIn, and Twitter. Enterprises should look at implementing a compliance platform that can provide unified policies, security and management across all of the Social Business platforms and social networks they are using.

Well folks, its that time of year again. That's right, recovery from an action-packed triple-header of festivities honoring some of the most cherished holidays in modern civilization. By that, of course, I mean Squirrel Appreciation Day, National Hug Day, and Answer Your Cat's Questions Day! What ... never heard of them? You mean you haven't spent the last 48 hours hugging and consoling a cat while observing, with teary-eyed majesty, the art of squirrel nut hoarding?  Really??? Well, that just means you're well rested to celebrate a holiday that's rocking the charts. Today is Community Manager Appreciation Day!



Community Manager Appreciation Day takes place every 4th Monday of January as a way to recognize and celebrate the efforts of community managers around the world using social media to improve customer experiences.


Jeremiah Owyang initiated this international event in 2010.[1] People are encouraged to send sincere Thank You notes to their online community managers. People using Twitter include the #CMAD and #CMGR hashtag in their tweets about this event. Many online community managers and vendors in the social media marketplace post blogs in appreciation of their community managers. Cities with large concentrations of Social Media focused businesses, such as Boston, Austin, and San Francisco hold in-person meetup events to celebrate and honor those who represent and support their online communities.


Reference: Wikipedia


Community Manager Appreciation Day at Jive

Here at Jive we take Community Manager Appreciation Day (or #CMAD) pretty seriously! We have to-- we have TWO Community Managers! But that's something that you might not have known. While I am responsible for Jive's external community, my counterpart, Kristina Johansson is the Community Manager for Jive's employee community, known as Brewspace. She has been with Jive for almost 4 years and has been doing a stellar job keeping our community healthy, employees productive, and dodging praise for her efforts every chance she gets.  (Sorry Kristina, cant dodge a holiday)


This year for cmad, Kristina and I wanted to celebrate by sharing with you a little about who we are and our takes on community management. In the end, we see this day as an opportunity to promote the awareness and relevance of the community manager position in the modern enterprise and how it should be seen as a strategic investment for social businesses. So without further ado, here they are ... the Jive Community Managers:




Kristina Johansson

Jive Internal Community Manager

Born and raised in southern California, now enduring wet Vans in rainy Portland. Worked in support for 12 years before moving to community management.





Author:  Truman Capote

AdviceAnimal: Paranoid Parrot

TV Series: NewsRadio; Party Down; Dr. Katz, Professional Therapist


What inspires you in your job every day?

Primarily, it's the people I work with. Secondary are the rewards of carrying out projects and day to day tasks: creating order, being a trusted advisor, helping individuals and departments use our site effectively, helping to hang onto the small-company culture as we grow.


Do you feel you manage a community, or do they manage you?

Both. Your community's purpose and goals should be defined, but I am one of the users as much (or moreso) as I am the manager. There are certainly things I will make decisions about alone or with a smaller group, but if it's in Jivers' best interest to decide together or provide feedback about, I'll throw it out there. For instance, I am making decisions about non-departmental/"public" places, but when it came time to update our internal use guidelines, I wrote the draft but posted it for feedback to make sure they were representative of how we use Brewspace and how we want everyone to use Brewspace.


Ultimately, we are all here to work, so it must be an environment that gets people connected to the resources they need to get their jobs done.


If you could share one piece of feedback, on what it takes to be a successful Community Manager...what would it be?

Demonstrate desired behavior. To me that means living our community guidelines every day: Participate, Represent, Be open, Drive, Recognize others, Keep perspective, Know its limits.


Know your users and make it easy for them to get to know each other. Understand who they are as individuals, not as employee #3984. In your community, create ways for people to be comfortable with sharing who they are so others can get to know them too.



Ryan Rutan

Jive External Community Manager

Family.  Native Texan.  Technology.  Nerd.  Extrovert.   Business.  Strategy.  Nerd.  Theatre.  Enabler of the Impossible!  Nerd.  Sandwiches.


Hashtag: cmadrun, whoneedsaspacebar

TV Series:  Sports Night, Firefly

Movie(s): Shawshank RedemptionThe Power of One


What inspires you in your job every day?

I see the enterprise standing at the precipice of a monumental decision to adopt social business.  Helping cultivate success stories and being both a business and technology thought-leader are my ways to usher in this new way to business.  Plus, I really enjoy meeting people on the front-lines, and knowing that I make a difference.  callmecrazy, but I think there might just be something to this whole notion of making it financially justifiable for companies to invest in their employee's morale, and see exponential returns in productivity and innovation.


Do you feel you manage a community, or do they manage you?

I agree with Kristina on this one, definitely both.  Its a constant balancing act of promoting what you want in a community, and listening to what the customers want, while taking that feedback, and merging the two together to maintain a unified vision.  If you choose just one or the other, you risk becoming irrelevant, and that is the kiss of death for any community.


If you could share one piece of feedback, on what it takes to be a successful Community Manager...what would it be?

Walk the walk.  Plain and simple.  Be the example your customers follow, and inspire them to participate, do not "expect" and most certainly do not demand.  And to echo Kristina's point, be genuinely interested in the person behind the username.


On this day, Kristina, myself, and all other Jivers say: Thank You to ALL Community Managers ... you are truly appreciated! cmad


If there is a Community Manager you would like to publicly recognize for their efforts, feel free to leave a comment on this blog post giving praise.  Or better yet, tweet it!

"Happy #cmad, ... #cmgr #socbiz @JiveSoftware -

click here to tweet

If you are interested in learning more about the role a Community Manager plays in the enterprise, please visit The Community Roundtable.

In June 2009, Jive board member Bill Lanfri acquired a rare and special bottle of scotch that he hoped would be used to toast a special occasion at one of the companies he works with. About a year later, as a certain event began to take shape, he officially gave the bottle to Jive. It has sat in a locked case in our Palo Alto boardroom, waiting...Today, that famous bottle gets opened!



I had the awesome opportunity to interview Bill about Jive, social business, and scotch.


Lanfri Thumb Jive IPO.jpgWhy did you join Jive's Board of Directors?

“I came into high-tech through a most serendipitous way – answering a newspaper ad at a young networking company back when the Apple II was king.  I was seeking challenge and financial reward – and I’ve been blessed beyond my wildest dreams in that regard.  But along the way I came across something else far more important – and to this day I’ve never found anything else like it.


When you get it right in a tech business like ours – you actually DO have a chance to change the world and leave it in a better condition than it was in when you started.


If you are in just one such company in your career – you are fortunate.  So when my good friend and long-time colleague Jim Goetz asked me some four years ago to “stop by and meet with this young company Jive Software – they’re right there where you are in Portland – I think they are really on to something’” – I couldn’t resist.


Over those years I have tried to offer all I could to Jive’s growth, development, and success as adviser and board member -- as far more of the planet now knows -- Jive really IS changing the world.  The mere potential for an impact of this kind is rare – and the conversion of that potential into real results is rarer still.  But when it happens, it is very sweet indeed.”


What's the history behind the famous bottle of Macallan?

“In the spring of 2009, I had one of my Jive “aha moments.” The location was, of course, in Macallan, the main conference room in Jive’s Portland office. When Matt Tucker casually mentionedjive-software-scotch.jpeg one day during a meeting that the oldest scotch he’d tasted was Macallan 25 – an idea came to me.  I knew there was something more rare in England – 50 years old or more -- so I tracked the bottle down to be able to toast a rare event at Jive – an IPO!


We will be sharing on this bottle on Friday.   For years, it was placed behind glass as subtle encouragement to the team that, “In case of liquidity event, break glass!”


What I didn’t anticipate was that the bottle would take on near-legendary status. From the press through the IPO bankers through virtually everyone at Jive, its fame has spread far and wide.  It’s a great illustration of how business can be social and be far more effective than the “old way” could ever be.”


What will you toast to next?

“As we reflect on this moment – and this milestone on the Jive journey – my toast is twofold.  First, of course, to that which we’ve accomplished to date – being a legitimate, respected public company is rare and most worthy of raising a glass in honor of the accomplishment.


But perhaps even more important – I toast to what Jive is on the path to become. 


Not just the company that created and led the social business revolution for those early, innovative enterprise leaders, but the company that is going far beyond a revolution.  To the company whose products are the foundation of THE mainstream new way of life in virtually every corner of business organizations large and small -- innovative or maybe not so much –- by truly changing the way work gets done.


And in its own small but very significant way -- making the world a better place. How does it get any better than that? “


I invite you each to raise a glass today in celebration of all that you have done to help make Jive and social business a success.  You are truly pioneers.  Thank you for the inspirational work you have done to date, and I look forward to see what the future has in store.  Comment below to share with Bill how Jive has helped you change the way work gets done.

aneesh_chopra.jpegOn Tuesday, I was privileged to attend a special event hosted by the United States Chief Technology Officer Aneesh Chopra in San Francisco.  It was a chance to meet with the CTO and his staff to talk about how to create jobs, and specifically how tech companies like Jive can help create opportunities underprivileged youth in science, technology, engineering, and math (STEM).


If you've never seen Chopra speak, he's pretty amazing.  He seems to constantly have a cuppa joe in one hand while pontificating with the other.  He's an inspiring guy in different ways, and is masterful at creating coalitions that act in the common interest.  He owns the Open Data movement inside the USG, charged with incubating creative new ways to bring data, technologists, and companies together to generate low- or no-cost solutions to important national problems.  His office has been sponsoring a number of innovative hackathons and app challenges.  You might have seen the recent Veterans Day Hackathon, which drew a number of app teams together to help Veterans find critical services and resources at zero cost to the taxpayer.


The focus on Tuesday was on how we in technology can help train and educate disadvantaged young people in STEM.  It was a good, though high-level, discussion. Additionally, Mitch Kapor and Zach Sims (CodeAcademy) announced some exciting new projects like SMASH and Summer Code Academy + in support of the President's new initiative.


The bottom line is that government is really looking to us in industry to help define the agenda, innovate rapidly together, and focus on measurable results. That's a worthwhile request.


We intend to take him up on his challenge.  Stay tuned to the Jive Talks blog for more on this exciting topic.

If you visit Jive’s website today, you’ll see a special message. It’s part of a demonstration taking place across the web, with a wide array of businesses, tech leaders, and organizations voicing their opposition to two Congressional bills now under consideration—the House’s Stop Online Piracy Act (SOPA) and the Senate’s Protect IP Act (PIPA). Jive is joining with the Internet community to oppose this legislation because of the potentially disastrous impact it could have on our customers and on social business in general.




SOPA and PIPA are intended to combat online piracy and copyright infringement. These are serious problems, and we support the efforts of content creators and intellectual property owners to protect their investments. But the bills as written are much too broad and badly overreach. They put a huge and unrealistic burden on online sites and service providers to police user content, and subject companies to massive penalties for the actions of a handful of users.


For example, many of our customers maintain vital public communities, where people exchange information, work together, and carry on all sorts of productive collaborations. Under SOPA and PIPA, a single user posting infringing material unbeknownst to the company could expose the company to lawsuits and domain blocking, effectively causing the community to be shut down. In order to avoid that sort of calamity, the customer would have to pre-emptively monitor and screen every post and comment in their community around the clock.


It’s just not practically possible. With the massive liabilities involved, it turns social business into a very risky business. We think it would have a chilling effect on social sharing, collaboration, and innovation across the Internet. It could impair critical processes that millions of people and thousands of companies have come to depend on.


Dozens of leading technology businesses, consumer and free speech advocacy organizations, and much of the online community have come out against the legislation. Recently the White House joined the opposition, issuing a statement that “we will not support legislation that reduces freedom of expression, increases cybersecurity risk, or undermines the dynamic, innovative global Internet.”!/response/combating-online-piracy-while-protecting-open-and-innovative-internet


We agree. Protecting intellectual property is critical, but it’s a matter of balancing effective enforcement with the need to preserve the openness that has made the Internet and social business such empowering and transformative technologies. SOPA and PIPA don’t strike that balance. We believe a better solution can be worked out, but it will require a broader conversation among stakeholders in industry, government,  public interest groups, the Internet community, and the public at large. We look forward to being a part of that conversation, and we encourage everyone to become educated on these issues and take part in driving an outcome that works for all involved.


The New Way to IPO

Posted by deirdrewalsh Jan 12, 2012

In my role at Jive, I'm responsible for the head-spinning job of doing social media marketing for the social business leader.  In other words, up until recently, my parents had no idea what I did for a living. But that all changed when I helped market Jive's IPO.


The core philosophy of our social program at Jive is to Engage Employees, Engage Customers, and Engage the Social Web in order to help accomplish real business objectives. This mantra came to life as we reached a major corporate milestone. I'm always preaching that we should "Jive on Jive," so I wanted to share with you a brief case study of how we used our own products to accomplish a New Way to IPO.


Engage Employees.

  • Marketing Enablement. As you can imagine, an IPO takes lots of internal coordination and collaboration between executives, finance, legal, marketing, etc. It was key to be able to find the people, content and expertise needed to coordinate this important event, so we utilized our own software.  Additionally, using out-of-the-box features in Jive, we were able to centralize knowledge and set strict privacy controls. These measures ensured that only key employees and outside legal and financial contractors could discuss and stay updated on the IPO progress.


  • Executive Communications. During major checkpoints throughout the process, such as filing the S-1, the Jive executive team including our CEO, CFO and Chief Legal Counsel provided key updates to the entire company through their internal blogs.  Each post simultaneously reached our 400 employees around the world and enabled them to comment in real-time with any questions or thoughts.


  • Corporate Culture. Jive wouldn't be Jive without a little fun.  To celebrate listing on the NASDAQ, our internal community manager and designers launched a fresh new theme.  This was an easy and fun way for employees around the world to see the impact of the IPO. 



Engage Customers

  • Jive Community.  At Jive, we know this exciting day wouldn't have been possible without our awesome customers; therefore, we paid tribute to them on the Jive Community. From the huge thank you banner to showcasing their tweets and videos, we wanted to celebrate with our community.  Jive's CEO Tony Zingale wrote a corporate blog post announcing the news, we had a livestream to the opening ceremony (as well as a YouTube video for those who missed it), and a place for the community to discuss the IPO. 


  • In-Person Event.  We also realized that as much as we love doing everything online, there is no replacing face-to-face interactions.  Therefore, we invited key community members to be onsite at NASDAQ.  They live blogged the event, recorded time capsule video messages, and celebrated with by toasting each other and Jive executives.


Engage The Social Web.

  • Social Media Monitoring. Throughout the entire IPO process, we used Jive's social media monitoring application Fathom Pro. This tool enabled us to mine the social Web for corporate mentions; identify key influencers and PR opportunities; and quickly uncover conversations impacting the brand. We were also able to analyze the effectiveness of product campaigns during the quiet period.

  • Social Media Marketing. Obviously, one of our business objectives was to share and monitor the exciting news; however, this was more than a public relations campaign. We also wanted to bridge the physical and digital worlds so that we could thank and celebrate with our entire ecosystem of employees, customers, partners and investors. Since we couldn't bring everyone to the Big Apple, we decided to bring it to them. We created a unique Twitter hashtag for the occasion - #jiveipo - and invited folks to join the online conversation.  We gathered, moderated, and then displayed tweets on the 7-story NASDAQ building in Times Square. We also had a livestream video display so that people could see themselves appear in Times Square and share it with their social networks.  Beyond the marquee, we posted live updates to Facebook, Twitter and LinkedIn that included rich-media like photos and YouTube videos ( Jive Lists on NASDAQ - Opening Ceremony - YouTube).




Obviously, this social effort required the help of all-stars throughout the company including executives, the internal and external community managers, designers and developers, marketers, etc.  And as an end-user of Jive since 2007, this was an extremely special day for me personally.  I was thrilled to be able to showcase the power of Jive during an awesome event.  Comment below with your questions and feedback!

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