If businesses are based on relationships, and relationships are based on communication, then businesses are based on communication. Your standard equation If A=B, and B=C, then A=C.
There has been a monumental shift in business infrastructure and business communications. The seemingly outdated saying that everything is "global" has now turned into everything is "social."
This shift should not be daunting for the business world - but rather an opportunity for businesses to change what was the natural order of things in their favor.
Social Business Software is about using online communities to establish better relationships and communications among employees, partners, and customers alike. Taking business relationships, communications, associated content and processes and keeping them in a central location online will streamline the way business is done.
As Tim Zonca, Director of Product Marketing at Jive, put it:
"Technology has changed the way businesses communicate with their employees and customers. Email became the essential business tool in the 1980s, but we are now living in a world where people want to communicate and share on social networks such as Facebook, Twitter and LinkedIn. Therefore, businesses need a new way for their employees to talk to each other and their customers. This is where social business software comes in."
Social Business Software has the potential to have a huge impact on the way people work and how businesses operate.
Since I joined Jive this summer, I've identified 6 ways that Social Business Software has improved the way employees work:
- Allows employees to collaborate daily at lowered costs.
- Eliminates distance barriers. For example, my manager works in Austin and I work in Palo Alto.
- Fosters open and natural communication, that mirrors the way people converse in face-to-face conversation.
- Enriches project work by making it easier to leverage cross-team participation.
- Encourages the sharing of institutional knowledge, content, and thought leadership.
- Leverages the greater scope and scale of the web to help employees strengthen bonds with suppliers, customers, partners and other employees.
There isn't a "one-size fits all" solution for all companies. However, I've seen that successful companies carefully prioritize and choose solutions that immediately address business needs, harness the company culture, and break down communication barriers.
Now is the time: Become an Office Hero and slay the status quo! It will be the best thing you've ever done for your company.