When it comes to creating a vibrant community, the major milestones include reaching a critical mass, achieving active engagement, and successful promotion of the community. Having managed several online communities, it has been my experience that the importance of a carefully constructed strategy cannot be overestimated.
It can be challenging to convince management to invest in training community managers. Immediate payoffs are often difficult to demonstrate, given the long term nature of community building. If funds are available, I highly recommend checking out our professional services. However, if you are in the boat that most community managers are in, you have had to “learn as you go” – until now.
After some discussion, mostly prompted by the high response rate to Jive Talks: 10 Jobs in 1: The Life of an Internal Community Manager, we’ve decided to create a blog series dedicated to enabling the success of community managers. The primary goal of this effort will be to provide community managers with the information needed to be successful at (1) gaining adoption, (2) encouraging engagement, and (3) raising awareness.
What can you expect from this series? Excellent question. This series of posts will feature experts from Jive, as well as other industry leaders, who will share framework knowledge, along with tactical and actionable advice about how to craft a thriving community. Implementing these strategies will help enterprise communities remain active even when left unattended for brief periods of time (translation: finally, some vacation time for community managers! ). In addition, these posts will provide a constant stream of cutting edge information about effective community management. Topics will include everything from the Maturation Model to gaining executive sponsorship, the roll-out process to care and feeding of a community, measuring adoption to training employees, and MUCH more. Each week, be sure to check the new folder in Blogs located on the right labeled “Adoption Series” to get the latest and greatest advice on community building.
Don’t be shy about jumping in with a query or a comment. I’ve found that being a community manager can be isolating at times and we start to think no one else is running into the same problems – but they are. This is exactly what we are trying to surface with the series – the obstacles of internal and external community managers and actionable ways to overcome them.
Tune in and stay tuned!