As a marketer at Disney for three years I got used to relying on email, status meetings, SharePoint, wikis, and large conference calls to plan marketing campaigns. We produced amazing campaigns that won the loyalty of millions, but I knew there was a better way. After joining Jive and immersing myself in our Social Business platform, I quickly recognized that getting to market faster was as simple as turning the strategies and tactics we were using externally in social media, internally.
Marketing is inherently social - we are the hub connecting the company spokes. That's why I became a marketer - I love meeting new people, trying to understand their stories and motivations by sitting down and having a conversation with them. Marketers have gotten wrapped up in the social media revolution (and with it have been drinking through the big data fire hose); yet, we haven't paused to think about how we can get social to work inside our teams. To get our work done, we have to talk to our teammates, finance, legal, R&D, product management, agencies and consultants daily. We've got multiple projects in flight, all at different stages, all the time - the proverbial jugglers. But we get it done, we make it happen and hit our numbers - mostly.
I know, you're a marketer and you hate being marketed to. But let me share a story. This post is part of a campaign (full disclosure) that we launched on Tuesday, August 7th - Jive for Marketing Teams. I started with Jive on June 18th, kicked off campaign planning July 9th and got to market August 7th - a full marketing program out the door in one month. I don't say this to pat myself or our team on the back. I write this because there's no way we could have done this without using our own products.
We developed and co-edited the launch plan using Jive's document editor where all key stakeholders contributed updates weekly. We didn't need hours of meetings to agree on what the plan would be. We all collaborated in one place, across the US and UK, and didn't have to worry about early morning calls before coffee to account for time zone differences.
I know you're thinking "one planning document is great, but what about..."
- getting feedback on website updates,
- developing training decks for sales and training them,
- researching, designing and shipping an infographic,
- writing and wiring a press release,
- planning and posting across social media
- scheduling and producing a webcast (coming soon....11am PST, Thursday, September 20th)
All of the feedback, edits, approvals and launches happened in our Jive platform. I lost nothing in endless email strings. I spent time partnering with my team on getting work completed, rather than talking about what we were going to do. If you've read this far, you must be a marketer. There's a better way to get to market faster, and better still, optimize your campaigns mid-flight.
Are you planning a marketing campaign now? You should Try Jive.
If you're a current customer, share a story of how you've used Jive to plan your marketing campaign.