It may seem far away, but SXSW 2013 action has very much begun. Some people may be getting excited about the "networking" (aka parties), but right now we are focused on the speakers. For a session to be part of SXSW, it must be voted into the program by the community. All ideas have been submitted and now anyone can come on vote on what they believe would make a great session to be heard. After scouring through the many different categories, sessions, speakers, panels, videos, etc submitted, I have highlighted a few that I believe will be insightful, enlightening, and important.
1. The New Way to IPO - SXSW PanelPicker
Deirdre Walsh will share how an IPO architect used social technologies to collaborate on confidential information; share updates with employees, investors, and customers; and engage the community using innovative techniques like displaying live tweets on NASDAQ's marquee in Times Square and creating infographics for financial information.
2. Enterprise Social App Integration - SXSW PanelPicker
Ryan Rutan and Mark Weitzel (OpenSocial Foundation) will discuss how integrating the enterprise social app with social business platforms leads to an easy integration pattern that works at scale to give face-lifts to legacy enterprise systems, thus extending the value of existing investments. This will all be done with only HTML, JS, CSS and REST!
3. Content Marketing: Produce, Promote, Profit - SXSW PanelPicker
D.D. Johnnice (SolutionSet) will talk about how to conquer the challenge on which content to push out and how to get it in front of your audience at the right place and time without having to become a publishing/production shop. You will see effective content marketing strategies, how to ramp up production/publishing efforts, and how to automate your content marketing so you can get back to focusing on your core business responsibilities.
4. Right content at the right place and right time - SXSW PanelPicker
Joe Chernov (Eloqua), Chris Silva (Altimeter Group), Ekaterina Walter (Intel), and Kathy Baughman will show how to map content along the decision journey, demonstrate the authority of different types of content along your decision journey, share how to guage quality content, and show how the content of three brands align.
4. Boldly Go: Enterprise Apps, From Idea to Market - SXSW PanelPicker
David Brutman and John Wargo of SAP will explain the best lines of business and where one can have the most beneficial impact. They will touch on how one can explore the enterprise app territory. Finally, they will cover technical issues including implementation of an API layer to facilitate the flow of data into or out of one’s application or solution all the way to how to bring the app to market.
5. Supersize Me: Social Business at Enterprise Scale - SXSW PanelPicker
Scott Monty (Ford), Blair Klein (AT&T), Carissa Carmanis O’Brien (Aetna) and Eric Swayne (M/A/R/C Research will delve into their brands that have become adepts at navigating social business waters, each in their own unique way. They will share how these transitions can be uniquely consuming and challenging. We'll meet the individuals leading these journeys and find out about their headaches, obstacles, successes and plans for the future.
6. Turning Business as Usual on its Head with Social - SXSW PanelPicker
Jeff Simmermon and Philip Blum of Time Warner Cable will talk about how they had to embrace social media and transparency. They will explain how to strategize for a specific brand or business, how to address customer complaints, scaling social across the enterprise, measuring success and translating those results into business value, and more!
Here are all of the great session proposals from fellow Jivers:
- The New Way to IPO - SXSW PanelPicker
- Training Executives to be Social Leaders - SXSW PanelPicker
- Transform a “Like” to a Brand Advocate - SXSW PanelPicker
- Mr. SAASy Pants: Social Support in the Cloud - SXSW PanelPicker
- Enterprise Social App Integration #socbiz #ftw - SXSW PanelPicker
- The Illumination of Big Data - SXSW PanelPicker
Have a session to promote? Put in the comments below.