iStock_000002098925XSmall.jpgOver the past two months, I've been sharing my thoughts on the seven ingredients needed to make a successful social media program.


While this recipe is still being perfected, I wanted to take the opportunity to say that I've loved sharing my insights and look forward to continuing this journey together.


As I begin working on the next batch of blog posts, I want to hear from you!

*What topics would you like me to explore next?

*What insights can we provide on how Jive jives?

*What has been your favorite post? Your least favorite?


In case you are just joining this series, here is a checklist/recap of how you can build a social media program:

Step 1: Define

  • Target Audience
  • Business Objectives
  • Audience Objectives


Step 2: Integrate

  • Social internally – roles, accountability, governance, training
  • Social strategies – align promoted, earned and owned content

Step 3: Listen

  • Brand monitoring and support
  • Product feedback
  • Prospect mining
  • Competitive insights


Step 4: Engage

  • Meaningful content
  • Bridge online and offline

Step 5: Build

  • Strong communities on various social platforms

Step 6: Activate

  • Customers
  • Influencers
  • Partners
  • Employees
  • Fans
  • Prospects


Step 7: Analyze

  • Social metrics (activity, reach, engagement)
  • Business metrics (support, leads)


Look forward to hearing your thoughts!