Last week, we wrapped up our 2013 Social Intranet Summer Series where Gia Lyons, Director of Product Marketing at Jive Software, hosted industry leaders from companies like Thompson Reuters (SlideShare) and Alcatel-Lucent (SlideShare) to discuss current trends in social business. We also invited social business experts from Jive to show us how to rethink your company intranet to deliver business value. Thank you to everyone who attended, shared and promoted this series. We are incredibly happy with how popular the series became and look forward to hosting another very soon!
In our last webcast How to Use Social For Corporate Communications (SlideShare) Gia and Kathryn Everest, Senior Director of Business Consulting at Jive Software, discussed how a social intranet enables more employees to find and engage in corporate communications and strategic messages, thus driving greater alignment and buy-in. Here are the questions and Gia's (GL) and Kathryn's (KE) answers from that webcast:
- KG - Are there any Jive plug ins to listen to the voice of the employee? I want to be able to use social media listening technology to have real-time insight into the sentiment of employees.
GL - We recently invested in Jive Resonata. We are tremendously excited about the the powerful semantic analysis, big data, and insight capabilities this brings to Jive. We already have a powerful solution available today for externally-facing Jive communities and continue to work to leverage this more broadly throughout our platform. More to come on this next year, so stay tuned.
- RR - Will a future release of Jive provide the ability to create Custom Streams and have community managers or administrators ASSIGN those Custom Streams to specific groups?
GL - Attention Streams that end users can configure as they wish have been available since Jive 6. An interface for assigning pre-configured curated streams is available today as a Jive Professional Services extension, which many of our customers have leveraged. We are eager to bring this into the core experience in a future release.
- DR - What are some better ways to get younger members of my company who might be shy about posting content in a space with more senior people?
KE - I have a couple of responses. First, I’m a HUGE advocate of introducing Jive during company orientation – and not just on how to use it for job onboarding and for work! People need appreciate the opportunity that is presented to develop and shape their professional reputation, as well as providing new opportunities to contribute to the organization. And how you do this is by participating and “moving the conversation forward”. That is what gets you noticed. So, cueing younger employees to think about how they can contribute and how they can begin to really make a contribution are the first seeds to plant. True, it is a bit of a risk sometimes to speak, that’s true, especially if they don’t have the communication skills to “disagree without being disagreeable”, but with higher risk comes higher reward. Contributing in Jive can get you noticed – make sure it is for the right reason! My second response is that you may need to model the behavior so that people will know it is safe. I sometime liken social software to a junior high school dance J. Sometimes you have to get the “popular kids” on the dance floor first to get the dancing going otherwise, everyone just sits on the sidelines. So what does that mean? Find a younger person and ask them to comment on the CEO’s blog. Even ask them to make a comment other than “Very interesting! Thank you” but perhaps help them craft a comment that you know will be well-received. You may need to model this behavior for a while, but eventually – they will catch on.
- LW - Do you have any tips on how to keep employee engagement high post launch.
KE - I get asked this question a lot, and wonder if people are looking for campaigns or tactics – which concerns me. This can be very tricky to answer because what you don’t want to do it feel you have to invent reasons to collaborate and communicate, but rather have users understand how value this is to their work. This is key. But there are some events that have been very successful at various enterprises – let me pass a few along.
- Ask Me Anything – AMA – this is a time-based event where you have an executive who is willing to take questions – and like the title says – about anything!
- Contests – contests can help boost adoption and can be very work related (such as a specific innovation challenge) or non-work related (ugliest sweater contests)
- Pop Up Genius Bars – identifying a number of advocates who can help out in a physical location who help users answer questions and understand some key use cases. They can also help users get set up on mobile, update their profile, or learn how to customize a stream.
- Introduce or emphasize a new capability or feature. Use this as an opportunity to get back users who may not have returned by enabling something new. This could be a content type (such as ideas), or a capability (such as mobile).
- Circulate great, engaging success stories to inspire others on how to use social software for business.
- Gamify certain activities to keep people engaged in further exploring the platform.
- SC - Do you have ideas for implementation and adoption when only a minor portion of the business is using social software and those aren't are reluctant to transition both how they publish and receive content? (80% not on software)
KE - I’d love to understand more here – so perhaps this would be a good time to talk? If you are a Jive customer, I’d encourage you to contact your Sales Representative so we can set up a time to chat. But social software, as your users are experiencing, work best when you have critical mass. So – it seems very “chicken and egg” I know! But one technique I would suggest is to find a business process that is, well, painful and that many people HAVE to do. We’ve seen situations where bringing the process into Jive has been really successful. It does two things. First, they see that using it isn’t what they may have thought (in other words – it is easier than they think) and it can be used to make business more efficient. With this mindset they are more incline to use it, as well as think of processes where Jive can remove some pain. You may also want to have a campaign of “what are some processes that you find PAINFUL” and see if you can use Jive to make things less painful for your users. But this can be a hard question to provide a satisfying answer to without more information.
- BW - As an existing Jive user, how do I use that reporting/tracking just highlighted on step 4 (not having to rely on annual surveys)? I have never seen these analytics before.
GL - Impact Metrics are what you saw, and they are available now in Jive Cloud. They have been improved since our Summer '13 Cloud release, so watch for those improvements in our Fall '13 Cloud release in November, and in Jive 7 in December for dedicated hosted and on-premise installations.
- KL - You mentioned the "Official Content" label available for Jive - how does that work? Is coming in Jive 7?
GL - The Official outcome label is one of several choices in our Structured Outcomes feature. Structured Outcomes are available now in Jive Cloud. They have been improved since our Summer '13 Cloud release, so watch for the Official label in our Fall '13 Cloud release in November, and in Jive 7 in December for dedicated hosted and on-premise installations. You will be able to click "Mark as Official" as one of several marking choices, which will appear along the right side of a document.
Want to take the productivity leap? Learn more about how a social intranet can help boost output in a single bound here. See you at the next series!