Today consumers live in the world of NOW. There was a need to create scalable social programs for T-Mobile customers to share their views freely. Before T-Mobile launched Jive, they were working in silos with little collaboration and limited visibility into the customer experience. There was no true picture of the real-time customer experience even though the cornerstone of T-Mobile's brand promise is the customer experience.
Jive helps T-Mobile deliver on the brand promise of being the un-carrier and a customer-centric organization. Conversations linked to real people created transparency and accountability as well as created a unified environment. T-Mobile finally was able to understand what the customers were saying, and therefore know how to innovate to fit their needs. T-Mobile's social strategy is to listen, engage and resolve. T-Mobile started with a pilot of Jive, and now Jive is used across 4 brands, 17 US call centers, 18 international call centers, and gets over 730 million views a year across all Jive instances.
T-Mobile has been able to see incredible improvements in business through customer service. Here's a peek at some of their key metrics:
Krissy Espindola left us with three key takeaways from T-Mobile's social business experience:
Mainstage buzz through Tweets:
Please share your insights from Krissy's presentation with me and the Jive Community!