Skip navigation


In my lifetime, I've personally witnessed a large number of technology disruptions in business. I think we're in the middle of a new one.

My First Memory of Software Disruption

I can still remember the day my dad brought home his WordPerfect floppy disks to install on our home PC. My father was born during the great depression, when almost no one had a car, when telephones were shared by entire blocks of people in downtown Chicago. This man, the first in his family to pass 8th grade in education, was introducing me to the first of many software revolutions I would see. Personal business productivity software changed how business was done. It was clear to my dad how word processing on a PC was a huge efficiency boost for his work as a scientific researcher, but he wasn't the first or the last to adopt to the change from typewriters. That was almost 30 years ago and my dad didn't live to see the next revolution of email use become mainstream, but I have no doubt he would have embraced that new medium, as well.


From Static Public Web Sites to Dynamic Web Communities

For most of the past 20 years, I've had a single minded focus on helping businesses improve through the use of web software. For the last seven, my work has been almost exclusively SharePoint consulting. The public web was a revolution in business software supported by hardware and networking innovations. Web sites inside businesses took off with document management. SharePoint lead this revolution and represented the strongest of a breed of self-service web site creation and document sharing software to emerge in it's generation.


Today, I'm seeing a new revolution in software that is enabling community building in businesses. At some point in time for each revolution, it became clear to me that PCs, Word processing software, email, the public web sites and document management were having big impacts. I've come to that point now for social business, socbiz And just so it's clear, you can call it Social Media, Social Business, Social Collaboration or anything else you want, it's about communities and people. I think this software revolution looks a lot like Jive - whether it's the vehicle of delivery for most or just the proof the concept that social business works, it's a model that's broken into the mainstream in the last 12 months.



Why Jive?

People ask me occasionally why I choose to work at Jive, so I posted Why Jive on my personal blog. As I wrote there:

Jive is the most compelling web software I’ve come across.

Maybe writing those words helped my software revolution vision. I think we're in the middle of another one. What about you?

Jive_Valentine-Social-Badge.pngOne of my favorite The specified item was not found. video scripts that the social team asked attendees corresponded with the "Love Badge." This video prompted attendees to answer three simple questions to earn the oh-so-desired Love Badge.

  1. Name a person that has knocked your socks off so far at JiveWorld, and why.
  2. Name a person at your company who is doing an awesome job, and why.
  3. Who do you think of when I say....(4 quick fire positions, like "IT Genius")


Dana Grennier from Milwaukee School of Engineering loved Eddie Obeng's Keynote and can't live without her Community Manager, kip kussman. Dana has also really enjoyed working with 7 Summits.



Wolfgang Jastrowski from Swiss Re raves about Eddie Obeng's Keynote, the Swiss Re CEO and staff.



Jeffrey Murnan from GE Healthcare shares how co-workers  Laura McCullum, Patty Dobel, and Pam Egbert are doing a killer job. Also, Lucas Sparks from 7 Summits comes to mind when he thinks of a 'social business guru.'



Michelle Groff Burling and Lauren Klein from Hitachi Data Systems enjoyed Dustin Smith from Tableau Software at JiveWorld13, and think Community Manager Donna Garber and 'social business guru' John Stepper are doing an excellent job!



Dan Larsen from Qual Comm San Diego gives shout-outs to Scott Crum, Barbara Ludwig and Michael Chiles.



Thanks to everyone who poured their hearts out during JiveWorld. Praise is a pretty awesome Valentine in my opinion.


The specified item was not found. and [ARCHIVE] Jive External Communities Managers: take some time to praise someone in your company who is doing a great job for Valentine's Day!

Software development is a sophisticated work which demands lot of control on the time and cost parameters for success. It’s often surprising that software companies follow best practices, have quality certifications like ISO, SEI etc, use PMBOK®, have an array of techniques for controlling quality, risk, budget, schedule, and scope but still their projects fail due to cost and time overruns. As per HBR survey, the average project overrun in IT is 27%, 17% projects have a cost overrun and a schedule overrun of almost 70%.

Enterprise gamification could help software companies make their software teams more engaged & collaborative to save time & resources and build better products. Here are the areas it could add value…

Not reinventing the wheel again/ Code reusability


Everyday thousands of lines of code are written by software engineers in diverse platforms and languages. Software techies study, spend hours and days to build ‘logic’ and write codes. Once the project is over all these resources become a part of the colloquial ‘dump’ spread across locations & geographies. A major challenge for the software companies is how these resources could be reused in future. Software developers have to reinvent the wheel often as finding the right algorithms and piece of code is difficult. This challenge could be addressed with gamification and big data. Gamification could motivate people to share their inputs on how they solved similar problems in the past. Big data analytics could further identify specific codes/resources from petabytes of old projects data. A collaborated effort to reuse both code & knowledge could save time, resources and reduce cost.


Building powerful technical community

Agile methodology proposes collaboration between self-organizing, cross-functional teams for better results in software development. However, software engineers in companies (even with more than 50k of head count) often search Google, LinkedIn groups, books,

external forums for their technical queries when the knowledge is very much available within the enterprise itself. The participation in the internal technical communities in most of the software companies is quite low. Problem is people get paid for only what they build and there is no recognition for what they share. A gamified environment could motivate people to share, participate and engage better. This would help a developer get his queries resolved/ get new ideas from geographically dispersed teams within the enterprise.


Following best practices


Software development is a process driven work. It involves various best practices across the analysis, design, coding, testing and maintenance phases. It’s critical that software engineers follow the best practices, process frameworks and development models to ensure quality in software. Especially areas like quality & change management are critical for project success as rework/ modifications are difficult and costly. Gamification could motivate engineers follow the process and be aligned to standards. They could be rewarded when they adhere to & follow the steps defined in the framework. For instance ‘points’ could be awarded to all employees who have watched the ‘video’ and signed the “BYOD security guidelines”. Gamification could help a software company become highly process oriented and compliant to standards.


Building a ubiquitous Learning environment


Software development and learning go hand in hand. Software engineers have to sharpen their axes on the latest in technologies regularly. They have to master new technologies, refresh the existing ones and learn all that is necessary to deliver the right solutions. This is possible through a ‘gamified social learning platform’ and not by the traditional classroom training. Gamification could motivate the software developers take the right training courses and also share & recommend courses for others.


Making the knowledge portals work


  IDC estimates that the average worker spends up to 35% of his time just looking for information. Software companies too have communities, portals and the ESN for the engineers to access relevant content which they may need during software development work. The portals and content ‘box’es within the organizations often lack relevant material.

That’s the reason people prefer to get such content over email from others instead of searching them internally. Since no value is seen, employees hardly share anything on the portals/ communities.  Enterprise gamification could motivate teams to submit and share content for all to use.


Recognizing & identifying technology/ domain experts

While expertise is critical, there are usually no formal/ proven ways to identify experts in a software company. Much is based on generic certifications, word of mouth or personal perceptions. Badges & leaderboards could help experts get recognized so that they could be identified and roped in for new projects/assignments.

Recognizing the unsung heroes


There are many who contribute in the success of a software project but are often left unrecognized. Gamification could help in recognizing and motivating such people. Remember the ‘techservices’ guy who solves your problems (even during the wee hours) when you are at the customer sites. He too deserves a small medal on his lapel. This will motivate him to do a better job next time.


Gamification could help in building the ‘engagement loyalty’ much needed for success in software project management. Gamification could help barrel through problems related to stakeholders disengagement. Gamification is “the use of game elements and game design” in non-game contexts. Business challenges like customer retention, employee engagement, enhancing productivity & revenue etc. could be effectively addressed using enterprise gamification.

Happy 13th birthday, Jive Software!

jive-13-birthday (1).jpg


"After nearly 6 years with you, Jive, I'd still drunk-dial you at 3 in the morning and tell you I love you." - Gia Lyons
“From our earliest days, we’ve been most motivated by stories from our customers about the positive impact Jive has on their businesses. Thank you to them for letting us do what we love every day! I’m excited for many more years of Jiving on our 13th anniversary." - Matt Tucker
"Jive has been as much as home as a job for me over the last 6+ years. Whether I'm meeting new colleagues or catching up with long time friends, we're all pushing each other to accomplish more and do better. It's a shared sense of drive. We know, as Jivers, that we're building something unique and it's always an exciting endeavor!" - Billy Volpone

"Jive continues to grow and change but one thing stays the same: the people I work with are awesome!" - Victor Soares

"There is no where I'd rather be.  I'm so proud of everything we've done and psyched about everything we plan to do." - Kathryn Everest 
"I joined Jive when it was about 3 ½ years old.  What we’ve accomplished in the time I’ve been here is overwhelmingly amazing and I could not be more proud to be a part of it.  While teenage years are not something you typically look forward to, I’m thrilled to be a part of Jive’s next chapter!" - Megan Ross Farrell
"I can't imagine working somewhere other then Jive.  How would I get work done?  What disconnected and random set of tools would I be forced to use?  Collaboration through Jive makes work easier and more fun, it also makes it easier to connect with other employees that normally you would never meet over the course of your time at a company." - Curtis Gross

Jive Israel celebrated a proper Jewish 13th birthday. It was a "JiveMitzva!" They had yarmulkes for every employee, proud family greetings, 2 BarMitzva Boys (Matt Tucker and Bill Lynch) dressed traditionally, Jewish games of throwing candles at the BarMitzva Boys and more! Thanks to everyone that contributed to this awesome celebration and video: Adi Levy, Lev Waisberg, Sagi Eliyahu, Alex Pavlovski, Roy Antebi, and the entire Jive Israel team.



Feel free to share your own birthday wishes or reflect upon your relationship with Jive so far!

How you say it counts.

Posted by raunak Feb 6, 2014

Social Business : Every business these days has a major social angle. After the social media explosion most companies want to ensure they have a positive public image. You can post your comments / complaints on their social media pages and be sure you will get a call for issue resolution.


As they say: 90% of the times its not what you say but how you say it that counts.

Chess is a game, we in the business world could easily relate with. After all it’s a game about planning and making the right moves to defeat the opponent and win the game. The phenomenon is closely like what people do to win in the business world too. No wonder chess is the favorite game of the business leaders. Mentors who coach managers on business strategy also use the analogy of chess in their sermons and leadership programs.


The game of Chess teaches the right tactics business leaders need to succeed. While Chess is about tactics to win, a relatively lesser known game Wei qi, having its origin in China (often called as ‘Go’) is about strategy. In Wei  qi, the two players alternately place “stones" on the vacant intersections . The object of the game is to use one's stones to surround a larger total area of the board than the opponent. The game ends when both players pass, and players pass when there are no more profitable moves to be made. The chess player aims for total victory. The wei qi player seeks relative advantage. Chess is about winning. Wei qi is about having the larger ‘territory’. Chess is about short term win. Wei qi is about long term engagement.

People often misinterpret business to be a war to be won or lost. No it is not. Business is much more than absolute wins and losses. It is not about a decisive battle but a prolonged campaign. It is not about defeating the competition but to have relative advantage over it. The focus is not to elbow the competition out of the race but to have the competitive advantage through better engagement & long term relationships with the stakeholders. Remember, just like Wei qi, business too doesn’t end when either of the companies (players) is defeated but it is only when there are no more markets or customers left to win. What do we want our employees be doing? Defeating each others to win individually or collaborating to win collectively. Business is about collaborative learning, group efforts, mutual support and collective success. This could be made possible through better engagement loyalty. This could me made possible through initiatives like enterprise gamification.

Enterprise Gamification is about using game mechanics into non gaming contexts.  It could be an effective means to build a competitive platform for stakeholders to perform better. We know distracted & disengaged stakeholders could translate into huge losses in terms of productivity & revenues. Gamification is not just about winning more badges, ascending higher levels or be on top of the leaderboards. It’s the secret sauce to engagement loyalty….a motivational ‘booster shot’ for people to excel in what leads to business success. Enterprise gamification ensures engagement so that success doesn’t slip through the cracks.


If engagement loyalty matters to your business. Enterprise gamification is the way to go.

2014 State of Community Management Survey Each year The Community Roundtable undertakes research to report on the state of community management. In years past we've focused on the community maturity model and the value of community management. We’re excited to kick off the 2014 State of Community Management research which will explore the questions:

  • How are communities performing?
  • What are the standards and strengths of online communities today?
  • What opportunities should community managers focus on to grow their programs?

Data gathered will determine how communities are performing in the eight competencies in TheCR’s Community Maturity Model. Jive customers have long been vibrant and vital members of the research process at TheCR - we hope that you will participate this year and add your voice and experience to the industry-leading research.


The 2014 SOCM is designed to help participants and Community Audit clients build roadmaps like the one below. Framing current and desired performance by competency enables constructive dialog with stakeholders about strategic, budget and resource decisions - and helps you gain the support and resources you need to be successful.


Community Roadmap

Want to participate? We’re looking for community managers, community strategists, community program leaders and volunteers who have community management responsibilities to tell us more about their communities in this online survey through February 28, 2014. The survey will take you 15-20 minutes to complete.


We are interested in learning more about communities at all levels of maturity and of all sizes. So your response is important to us whether your community is large or small, in the early or advanced stages of development. In order to provide the most comprehensive research possible we're looking for communities of every stripe and color.


As a thank you for participating, you will receive a promotion code for a discount of $500 that you can apply to a new individual membership in TheCR Network in 2014. We’re also launching a new Community Audit service and offering special pricing to the first five interested participants. Click here to take the survey now!

Filter Blog

By date: By tag: