Part 1 of our 3-part Gamification series was fantastic! If you missed it, you can watch it on demand. As promised we have more goodness to share with all of you, next up: Gamification 201: Winning with Gamification, A Guide to Success.
First off, THANK YOU to everyone who attended Gamification 101: What You Need to Take Engagement to the Next Level. We had a large turnout and our presenters, Jive Software’s Christopher Morace and Bunchball’s Rajat Paharia, were absolutely phenomenal. They touched on various aspects of Gamification and showed best-in-class examples of how Gamification is not only tangible to many organizations across many industries, but also the associated success these companies are seeing today.
In addition, we had quite a few audience questions come in that we weren’t able to answer during our time. Both Rajat and Chris have agreed to review all the questions and supply a FAQ document as a supplement to the webcast for those that attended.
As a preview I've included some of the questions answered courtesy of Rajat Paharia below. A full FAQ supplement will be available in coming weeks. If you have any more questions pertaining to Gamification 101, please reach out to me.
Q: Please list the books, authors, and studies you referenced in the webcast.
Q: How did you convince people to participate and buy into the Gamification concept?
A: If there’s meaningful value to be realized for participating (whether intrinsic, or extrinsic), then people will participate – they don’t need to be convinced – they do it out of desire or self-interest. And participants don’t need to buy into “Gamification” – they’re just engaging with systems as they normally would, but now they’re seeing their “quantified self”, and are being give fast feedback, transparency, goals, competition, collaboration, community, etc. around it.
Q: It looks like focus is on the enterprise employee motivations, how does the motivation work when there is interaction between B2B communities?
A: It works exactly the same. Many of our joint customers with Jive are using Gamification in B2B Communities including:
Q: Where have you seen the effects of Gamification in the education system?
A: I covered this a bit in my book – Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification. Most of the interesting use of Gamification in education (as opposed to training) is happening in startups, like Duolingo, Khan Academy, and Course Hero. Then there are some interesting things going on in traditional education, like RIT’s Just Press Play program and Lee Sheldon’s Multiplayer Classroom.
- Michael Torok, Director of Community at SolarWinds
- Donna Garber, External Community Manager at Hitachi Data Systems
- Nick Gable, Community Manager at Hitachi Data Systems
- Moderated by James Davidson, Partner/VP of Digital Strategy at 7Summits
Gamification 201 will delve into the core elements needed to achieve the desired business and program goals. In addition, it will feature design principles to consider during implementation and how to plan missions, rewards, and recognition to guide your user’s behaviors. Finally, you will hear from our panelists SolarWinds and Hitachi Data Systems who will share their Gamification stories from inception to present day.
This is a fantastic opportunity to hear from experts who have applied Gamification to their communities and have been successful doing it!
Reserve your live webcast spot today. An on demand recording will not be readily available post the session.