Communities have come a long way since the days of the forum and online bulletin board:
Once considered a simple, low-cost tactic to exchange information online, a community has evolved into a massive, multi-functional deployment that requires a whole new level of sophistication and resources to support it.
Today's community is core to a brand’s digital initiative and can significantly impact multiple business functions. Like many community managers, you will rejoice for the huge opportunities this shift in strategic importance adds to your profession. But with this massive responsibility comes massive expectations for the success of your community and a positive ROI. If you don’t do your homework up front and map out a comprehensive community strategy and a realistic resource plan, you will find yourself in front of your executive team later down the road explaining why you did not deliver what you promised.
Whether you are launching a brand new community or trying to grow your current one, it's time to get the resources your community deserves!