In 1982, before the advent of the PC, the Disney movie Tron introduced people to the idea of living inside of a computer. Nearly three and a half decades later, it’s not much of a leap to say that we actually do spend much of our days inside of computers.
In fact, most of us live our consumer lives immersed in technologies that were once the stuff of science fiction. Today, our digital experiences are pervasive, flexible, open, adaptive and mobile. At work it’s not too different—except, in the digital workplace, it can often seem as if we’re still locked in a mainframe straight out of 1982.
Today, most employees are stuck using a mishmash of email, rigid document-centric suites and shiny-yet-distracting teamware apps all bolted together on top of a legacy, my-way-or the highway intranet that has aged about as well as a GeoCities community circa 1996. The problem is that modern workers expect an empowering, people-centric workplace experience rather than a glorified bulletin board or reams of message threads where knowledge goes to die.
In my new article in CMSWire, I discuss the ways in which an interactive intranet solution can help businesses address the challenges and avoid the pitfalls of designing a new digital workplace. By putting people at the center of a virtual "WorkHub," companies can increase ROI and engagement by living up to employees’ high expectations.
To learn more about why interactive intranets should be the hub of your digital workplace strategy, read my article, Navigating Pitfalls in the New Digital Workplace.