Over the years, a lot of very smart people have pronounced email dead. Yet, despite the fact that it’s a known productivity killer and makes frequent users far less effective at their jobs, it keeps coming back again and again. Email isn’t dead. It’s undead. Like a horde of zombies, the messages keep coming, relentlessly hammering company inboxes, day after day, night after night.
“Like the pager, fax machine and landline before it, as a communication and collaboration tool, email has seen better days,” says David Macmillan, Jive’s Head of Global Sales, in his new article in the Financial Times. So why are we still battling it? One big reason is familiarity, he says. “When executives are faced with the choice of sticking with email or adopting new ways of enhancing communication and collaboration within their organizations, time and again, they fall back on the old standby.”
While only 16% of leaders are satisfied with their ability to measure the effectiveness of their internal communications, most plan to increase their organization’s reliance on email in the coming years. Perhaps the most tragic part of all is that IT departments have already identified a better solution: the interactive intranet. A recent Jive survey found that 88% of CIOs ranked interactive intranets as superior to email.
Companies that scrap email in favor of technologies that enhance employee collaboration thrive, while those that don’t are in real danger of being eaten alive. You’re already facing hungry competitors seeking to consume your share of the marketplace, so why would you take them on with a glossy-eyed, disengaged workforce that spends its time batting away mostly-useless communications?
To learn more about how to get rid of email in your organization once and for all, read David’s article, “Is This the End of Internal Email? (Hoorah!)” in the Financial Times.