2017.1.5_usergroup_people_meeting.jpg93% of communication is nonverbal. Our conversations, reactions and decisions are heavily driven by facial expressions, body language and tone of voice, which is why even in the digital age there is still no replacement for face-to-face interactions. This is just one of many reasons why user groups are so important – and yet they are still overlooked.


User groups are an invaluable opportunity for your customers to interact with you, build relationships and understand you and your product better. Not only can user groups be used as an educational opportunity to further customer knowledge and satisfaction, but also build customer success as they mingle with fellow customers who have stories and experiences to share. Getting the most out of user groups and ensuring long-term benefits requires careful planning and setting advocates up for success.


Sterling Bailey, a Solutions Consulting Director at Jive, gives 5 tips on how to run successful user groups, from concept to follow up. In this article you will find out why ownership of user groups are crucial, why providing tools to communicate and collaborate can make or break a user group and how to incorporate your advocates. No one knows your product better than your customers, and providing them with opportunities to share their success and obstacles are a great way to help other customers succeed in taking part in the success or avoiding pitfalls.


You’ll read about the benefits of including partners but also stressing the importance of not using user groups to sell to your customers. User groups are for networking, relationship building and assisting customers as best as you can. As Sterling Bailey points out, “this approach establishes to your customers that you’re interested and invested in their success.” Read the full article, whether you are looking to start a user group, strengthen the mission of your user group, or revive flagging interest in your user group.