2017.1.25_sterling_3_communicating_with_customers.jpgHow well are you leveraging your community for content marketing greatness? Content marketing is gaining traction and relevance within marketing organizations and there is no better place to take advantage of it than within your own Jive community. Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.


So how can you utilize content marketing within your own community without boring your audience or scaring them off with your sales pitch? In Sterling Bailey's white paper How to Leverage Customer Communities for Content Marketing Greatness, he discusses the power of customer communities and best practices for including relevant, helpful content to live in your Jive community. Find out why refraining from posting content about your product is in your best interest and what types of content will resonate most with your customers and prospects.


Download the white paper to find out:

  • Why your customers are the best source of content (which gives you a break from writing blogs!)
  • How to utilize advocates
  • How to encourage partners to write thought leadership pieces that customers can find value in
  • Where content should live


So here's my question for you: How do you currently engage customers in your community through content?