"We make a living by what we get, we make a life by what we give." - Winston Churchill


As part of the Jive Mentors Program, every month we'll celebrate a mentor who went above and beyond the call of duty in the spirit of learning and leadership.

The January Mentor of the Month is... Peter Broadley!



Name: Peter Broadley

Title: Manager, Community Development and Engagement

Company: CSA Group

Location: Toronto, Ontario Canada

Years with Jive & Social Business: 3 years with Jive

Comments from Peter's menteeErinn Hughes: "Peter was fantastic! He made himself available to me, was friendly, had a great game plan and we stuck to it.  We set up goals and accomplished all of them.  Our 15 minute calls usually ended up becoming 30-45 minute calls as we discussed the ins and outs of this crazy community business. I learned a lot from Peter and truly appreciate his time."


Peter, first things first. Tell us how you got involved in this mess we call socbiz?

I’d been working in the web marketing group at CSA for 5 years and was involved in email marketing, web development, e-commerce, social media, video, graphics editing…. Basically, you name it, I worked on it. Our then-new Jive community needed someone that had content/social/coding skills to help bring it to the next level and I was offered the role. It was (and is) a perfect fit for me.


Aside from all that good juju, why did you decide to become a mentor?

When I started managing our Jive community I had a lot of questions. I know it can be very overwhelming, especially if you’re taking over an established community. I had a great internal team that I could consult but it would have been better to get on a call with someone who’d been though it before. I felt like I was now in the position to be that person for someone else and wanted to be more involved in the Jive community.


Tell us about the mentorship - what topic did you focus on, how often did you meet, how did you connect, etc.?

I signed up to become a mentor and was introduced to Erinn shortly after, via email. We messaged back and forth on how much we love Toronto/Austin and coordinated our first call the following week. It was just going to be a short conversation, but turned into 45min discussion on our experiences managing external communities. Erinn had recently taken over a community that hadn’t been moderated in very long time, so there was a big opportunity to turn around user sentiment. That was the main focus. I took a lot of notes and ended up putting together a plan of attack that we discussed on our second call the following week. All our mentor/mentee discussion was done over the phone and we spoke twice in two weeks.


What did you personally gain from participating in the Mentors Program?

Besides the satisfaction of aiding a fellow community professional, being a mentor gave me new ideas on how to approach my community. For example, Erinn’s process for identifying community ambassadors made me take another look at the structure of my program. I also have someone new to bounce ideas off.


What one piece of advice would you share with other mentors?

Listen to the whole story and identify the key issues. In our case, there were several opportunities for improvement but one or two stood out from the rest that would deliver the most benefit. Prioritize your action plan.


What about with mentees?

Look at the action plan carefully and tackle any quick win items first. Some items may require more time and follow up – especially when you’re dealing with changing user behavior. Oh, and be patient.


Last but not least, any pets or hobbies we need to know about?

Running used to be just a hobby, but it’s turned into more of an addiction and occupies most of whatever free time I have. I’ve completed a few 50k races and will be running my first 50-mile ultramarathon this spring. Not sure why, but I’ve met a lot of community folk that are really dedicated runners. Must be the constant obsession over planning/scheduling. As for pets, I have a 7-year-old black lab/German Shepherd/forever puppy named Baxter who I take out on shorter training runs. Yes, he’s named after Ron Burgundy’s dog.




Interested in joining the Mentors Program? Learn more about it here: Jive Mentors Program!

For Mentors: quickly find a mentee to work with here: Open Mentoring Opportunities