An effective marketing program is driven by a solid content marketing strategy. In my previous white paper, How to Leverage Customer Communities for Content Marketing Greatness, I shared tips on how to achieve this within customer communities, but we are still missing a great opportunity to consistently produce a variety of content that is engaging without breaking the bank.


This time, I’m going to share three best practice tips to get your internal community involved with content marketing in my article, Best Practice Content Marketing with Employee Communities. Organizations who fail to utilize the talent and experience of their employees – particularly those who are customer facing – are missing out. We all know that content is king, but being able to deliver relevant and consistent content is an expensive and difficult venture unless you tap into resources you already have - your own employees.


In my article published on the Jive Software website, I’ll outline three best practice tips focused around true collaboration, crowdsourced content creation and gamification to encourage employees to contribute without feeling obligated. If you already have a collaboration platform, you already have all the resources you need in one single place and it's incredibly easy to reach out to potential contributors. All you need to do is take advantage of your collaboration hub. It’s the only place where employees are all in one place and working out loud so you know who is the perfect contributor for your next article. Avoid pouring money into content marketing with unnecessary hires or agency spend and look toward the experts – your customer-facing employees.


Don’t forget to reward your employees! While some may be more than happy to devote time to creating content for you, a bit of incentive can go a long way. When your employees go above and beyond, you should want to show your appreciation and give them the recognition and motivation to do more. By leveraging your internal and external communities together, you will have an unbeatable team to produce consistent, creative and relevant content.


Check out my article for more on content marketing, common pitfalls and three best practices for involving your employee communities in the content creation process.


Want to hear more about leveraging your external or internal communities for content marketing? I'll be available to chat at JiveWorld17 (May 1st - 3rd). Don't worry if you haven't registered yet, you can still register! Hope to see you there!