Let's say you're planning the Big Rock Trading Company Sales Kickoff and you want to create an online manifestation of your live event. This will allow all of your event attendees, including those who are attending virtually, to feel a part of the event and engage deeply with its activities. In our latest "Tips and Tricks" video, we walk you through the basics to engage your employees for your next big event.



Employee Engagement and Enablement


Step 1:

Plan. Think about the main use cases for your events place. What do all of your event attendees need to know? What resources might be helpful for them to prepare for the event? For Big Rock's sales kickoff, we decided the main use cases were:

  • Highlighting the year's top performers in blogs = repository of blogs listed on the event home page
  • Hosting a Keynote Speaker "Ask Me Anything" (AMA) = repository of questions so employees could directly interact with keynote speaker
  • Uploading Event Recordings after the event = stores video of the main keynote speech for future playback


After deciding on these use cases, you can start developing a communication plan and editorial calendar. For an event, we recommend thinking about your editorial calendar in terms of pre-event, during the event, and post-event. In all three stages, different content will be needed in your place.

  • Pre-event - Pre-event reading assignments (to prepare employees for Sales Kickoff topics), marketing positioning slides (to review in advance), gamification (encourage users to interact with event place)
  • During the event - Livestreaming (for virtual attendees to watch live keynote), real-time AMA (allows employees to submit questions/get questions answered at the event itself)
  • Post-event - Recap blogs (attendees can post their thoughts), event recordings, feedback poll


Step 2:

Designing your place.

Keeping in mind the key calls-to-action that we decided on in Step 1, here's how that might play out in Big Rock's design for their communications place. Notice they included:

                  1. Navigation Bar (using Helpful Links tile)

                  2. Featured Quest (gamification, encouraging users to engage with place prior to the event)

                  3. Key Event Information

                  4. Livestream button (directs users to third party program to watch livestream of event, can be embedded with HTML tile)

                  5. Ask 2017 Sales Kickoff (allows users to submit event-related questions)

                  6. Top Performer Blogs (repository of blog posts highlighting the year's top performers, using Super List tile)


Note: You can also use the Events feature along with the Upcoming Events and Key Dates tiles to highlight event details.


Step 3:

Launching your place, spreading awareness.

Before the event:

  • Post content in your place for attendees to engage with prior to the event
    • This includes promotional blogs, presentation slides, pre-reading assignments, etc.


Creating a Quest

Want to create a quest to encourage employees to further engage with your place?

  • Click profile picture in top right of your community >> Rewards console >> Quests >> Create Quest
    • Here you can customize your quest and choose how many points it's worth, what tasks are included, etc.


During the event:

  • If needed, you can embed livestreaming into your place via the HTML tile for your virtual attendees
  • Ensure someone is monitoring the Q&A place of the event
  • Attendees can post videos and blogs throughout the day to your place
  • Send real-time announcements just to your event attendees:
    • Go to your events place
    • Hit the Gear symbol >> Announcements (as shown to the right)
    • Create your announcement! This is similar to a system announcement, except it will only be displayed to members of your place.


Step 4:

Manage and grow, review your metrics.

Tracking data from your event place allows you to get feedback from your event attendees and assess your virtual place's success. Make sure you:

  • View the Impact Metrics of key pieces of content
    • Gives data on who has seen the content (individuals and departments), how the content was received (sentiment analysis), the global reach of your content, number of viewers, etc. 
  • Create a poll in your event place after the event


Have other suggestions about best practices when engaging employees during an event? Tell us in the comments below!