For fun, I typed “digital transformation” into Google and scoured a few of the 58 million results. It didn’t take long before I noticed a pattern: most of the discussion is centered on technology. Countless articles cover the social, mobile, analytics and cloud technologies you need to pull off a successful transformation initiative.
But digital transformation is not just an IT project. If done well, it drives a massive shift in human behavior that reshapes the way we live, work and what we expect from our daily interactions with friends and colleagues. A battle that big can’t be won by infrastructure and process improvements alone. It also requires companies to fundamentally rethink how they attract, engage and retain top talent to remain competitive.
So what is the missing link, you ask?
Read the piece on cmswire and let me know if you agree!