Our latest article on CMSwire asks a question Aurea’s product team has been thinking about quite a bit lately: Why did most enterprise social networks struggle while consumer social networks boomed? In my opinion, it’sbecause traditional enterprise tools focused on content instead of people. We believe that for a digital workplace to succeed, it must emphasize the “network” part of social network and enable relationships to be the driving force behind communication and collaboration. How? Graph technology, of course.

 

Read the full article for my thoughts on people-centric enterprise social and an explanation of exactly why graph technology is such a game-changer.

 

And, if you haven’t already, I’d encourage you to check out Scott Brighton’s blog post on how graph technology is driving the long-term future of Jive in particular.