Last month, our CEO Scott Brighton introduced the new Aurea. Scott shared our inspiration for bringing an unlimited approach to enterprise software and our vision for how it will deliver unparalleled value to our customers.


Today, we’ll get into the details. How does Unlimited work? What can you expect? How will it impact your business?


First, the basics. As Scott mentioned, Unlimited is not a program like its predecessor, Aurea Prime. It’s simply the way we do business. Like Netflix is synonymous with its approach to virtually endless content, Aurea now means unlimited access to the world’s first business software library. Nothing to join, no opting in or out. When you’re an Aurea customer, you get all our software. Period.



Next, the logistics. Our entire portfolio of products now lives in our software library. It includes the latest version of every product in both Standard and Enterprise editions, cloud and on-prem where applicable. It’s all there, and you can access all of it without restrictions or fine print.


The way your subscription works is simple. You can take the amount you spend with Aurea today and apply that amount towards each product in the library. For instance, if you currently spend $100,000 per year as a CRM customer, you get $100,000 towards each other product. That means $100,000 towards Jive. $100,000 towards CX Messenger, $100,000 towards AlertFind. The list goes on. If you choose a product of lesser value - great. It’s 100% covered. If you choose a product of greater value, simply cover the difference. And even better - every time Aurea adds a new company or product to the library - you get immediate access to that as well.


How do you deploy new products from the library? Currently, you work with your account executive and they will bring in our team of experts based on the product(s) you choose. If you see something you’re interested in, get in touch with your account executive and he or she will help coordinate the process.


What about support? Every product in the library comes with our Standard Support, which covers day-to-day troubleshooting, bug fixes, etc. You always have the option to upgrade to a premium offering like Platinum or A-List or to engage Professional Services for more complex deployments.


Here’s what this looks like in action. Say you’re a Jive customer. You browse the software library, and notice AlertFind, our emergency notification system. You don’t have a tool like that and it seems worth checking out. You contact your account exec, confirm that your Jive spend covers the AlertFind license you’ll need, then work with the Aurea team to set up a proof of concept. You try it out for a month, determine that it adds value – especially in conjunction with Jive, with which it integrates – and move forward with a full-scale deployment.


You now have the means to easily contact your employees across multiple channels in an emergency or business disruption at no additional cost.



This scenario conveys one of the core values of Aurea Unlimited: the ability to try new things, with very little risk, and either hit the ground running or fail fast. It removes the barriers to innovation and opens up endless opportunities to add incremental value, quickly, efficiently, and cost-effectively. The expectation is not that your entire software stack will suddenly all come from Aurea, but that you will gain the immediate ability to try things that may have otherwise been out of reach.


Best of all, that ability will continue to expand in both breadth and depth. We plan to add new products to the library as we build and acquire them – multiple times per year – as well as enhance our existing offerings. Like Netflix, the Aurea software library is not a static repository but an always-growing portfolio, committed to offering the most relevant and meaningful content to its users.


Every uncharted territory comes with speed bumps, and we expect to improve and hone the Unlimited process as it evolves. For now, we’re drawing a line in the sand: it’s time for a new approach to enterprise software. It’s time that software companies truly enabled their customers’ digital transformation. We believe Unlimited is the best way to make that happen, and like Scott said, we’re betting the business on it.


Questions? Ideas? Your feedback will help us make the new Aurea Unlimited even better, even faster. Get in touch with your account executive to learn more about how you can benefit from Unlimited, starting right now.


Planning ahead? See the Discover Unlimited Possibilities with Aurea (Official Webinar Recording)  where you’ll get all the details on how to take advantage of the new Aurea Unlimited.