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I love cars, so it’s hard not to be excited about one of the evenings we have planned in Berlin at Aurea Experience 20. We’ll get the rare opportunity to enjoy one of the world’s greatest car collections in-person — surrounded by live jazz, German-inspired cuisine, and everything from early Aston Martin exotics to modern Bugatti hypercars. I can’t wait.

 

But it’s also the largest gathering of CRM and Jive users in the world, and there’s a ton I am excited about — such as the newly announced learning sessions.

 

A blog post can barely scratch the surface, but I’ll highlight a few of my favorite sessions planned for Berlin below. Take a minute to register now (if you haven’t already), and don’t forget to book your hotel room!

 

 

Starting with CRM . . .

 

This 10 – 11 March in Berlin, CRM experts can look forward to learning:

 

  • The CRM State of the Union, including an updated overview of the market, the state of mobile CRM, and a deep dive into our 12-month roadmap.
  • Valuable integrations you can use to make Aurea CRM more collaborative, increase customer satisfaction, and help sales teams reach their goals better and faster.
  • How to turn Aurea CRM into an email marketing automation powerhouseLearn how sales and marketing can use ACRM to drive enhanced ROI from your investment.
  • How other experts are using Aurea CRM. Take a peek at top customer deployments and the business results they are achieving.

 

. . . and finishing with Jive

 

For Jive experts, we’re even offering a pre-event boot camp with beginner and advanced tracks. You can opt-in to the bootcamp for free during your regular conference registration. In Berlin, Jive experts will learn:

 

  • Powerful new ways to use customer journeys and design thinking to connect employees and solve their biggest pain points — and how they’re used at Lloyds Banking Group, the largest retail bank in the UK.
  • Tips for automating business processes using Jive, including the selection criteria, lessons learned, and key Jive features that MTS Bank Russia used to automate their own business processes.
  • Advanced strategies for using news streams and Jive Daily — and how Rehau uses them to reach all 20k of their employees, regardless of their role, country, language, or location.
  • How to take social learning to a new level, and how one company used these strategies to create an educational and collaborative environment for more than 16,000 legal professionals.

 

Remember, registration and attendance are free: you pay only for travel and lodging. If you haven’t already, register now — and I look forward to meeting you in Berlin!

A few weeks ago, we unveiled the incredible entertainment we have planned for you in San Diego at Aurea Experience 20: an evening aboard the USS Midway, complete with live music and photo ops with fighter jets.

 

That’s a tough act to follow. As Jive experts, though, you come to San Diego to learn, network, and leave with valuable new ideas for how you can get even more engagement and value from your community. We’ve built the perfect agenda for that, and I’m excited to unveil a few of the sessions I think you’ll be most excited about.

 

 

  • One of my favorites is around engaging frontline workers —  the people who help clients in person and aren’t often at a desk. Naturally, they tend to spend less time on the internet, so they may not be as prominent in your community.  At Aurea Experience 20, Filtration Group will share their top lessons for creating community in a front-line workforce — including over 7,000 employees in 28 countries

 

  • We’ll also talk about the importance (and the practice) of growing a learning culture. Cleveland Clinic has an incredible story of how they use Jive to create a continuously-learning healthcare workforce, and I know it will resonate with community managers and executives across every industry.

 

  • Royal Bank of Canada is the largest bank in Canada, and they’re using Jive in some incredibly creative new ways. We’ll dive deep into new ways to imagine the social platform, and how they’re using Jive and advanced integrations to encourage other business units to bring big ideas to life.

 

  • Building on that, the experts at Ripple Effect Group will give us a glimpse at creative new ways other companies are using Jive. We’ll share innovative ways to demonstrate value, and even how to reimagine what Jive can do for your business.

 

  • And as always, we’ll have plenty of demos, a look at the future of Jive with Chief Product Officer Alan Fletcher, and even a pre-event Jive Boot Camp Workshop with sessions for both beginners and experts.

 

If you haven’t already, register to join us today and be sure to book your hotel by February 13th, 2020 to get a special early-bird rate of $249 / night (regularly $269).

 

I hope to meet you in-person in San Diego!

We love Austin. It’s our hometown, a high-tech hub, and the live music capital of the world. Customers that visit us here usually enjoy it as much as we do — which is why we’re so excited to host Aurea Integration DevCon 2020 here this January 22 – 23rd.

DevCon is our top technical event of the year for Aurea Messenger, Monitor, and Process customers. It’s a chance to spend time with our top experts, see what’s in store for the future of Aurea Integration Solutions, and explore Austin while you’re here. We’ll share exciting product roadmaps, our future vision, and even deep-dive beta demos. You’ll meet some of our top experts in middleware, get answers to your most pressing questions and technical challenges, and forge valuable new peer relationships throughout the event.

At DevCon, you can get as technical as you want around the products you use — and also see them in action as a suite, learning how other companies combine Messenger, Monitor, and Process to solve some extremely complex business challenges.

 

It all takes place at the stunning new Fairmont Austin overlooking Ladybird Lake, with dramatic views of the cityscape and the Capitol. You’ll be just steps away from our famed music scene — and we’ll treat you to an exciting welcome experience the evening of the 22nd, full of uniquely Austin surprises.

The entire event is complimentary, you just pay for your travel to Austin. Don’t miss this rare professional development opportunity to discover the latest features, see what’s coming in 2020 and beyond, and learn new tips for getting the most from your solutions. Be sure to register today to reserve your place.

We promised a major speaker announcement soon, and it’s here: New York Times and Wall Street Journal bestselling author and top Harvard Business Review and BBC Capital blogger Greg McKeown is coming to Aurea Experience 20.

 


He’s the author behind the transformative book, “Essentialism: The Disciplined Pursuit of Less,” and his ideas have helped innovate how work gets done at some of the most celebrated companies in the world (like Apple and Google).

 

Essentialism is McKeown’s system for doing less, but better — so you can make the highest possible contributions. On stage at Aurea Experience 20, he’ll share how companies, teams, and people can pursue less to become more effective, successful, and profitable.

 

McKeown is one of the most sought after speakers on leadership, peak performance, and business growth — and we’re thrilled he’s joining us in both Berlin and San Francisco.

 

If you’re interested in changing how your company thinks and works, and challenging conventional wisdom to break through to the next level in your career and business, you won’t want to miss McKeown’s keynote at Aurea Experience 20.

 

 

Remember, your conference registration is complimentary, courtesy of Aurea. If you haven’t already, RSVP today.

 

Berlin, Germany - March 10-11, 2020

 

San Diego, California - April 1-2, 2020

The new Ver11.9 from Aurea is launched and available since a few time. So often in software business people are scared to move to the newest version. They wait and wait…. But you shouldn`t wait in this case! You should go to 11.9. Frankly I was a bit surprised about the massive positive feedback from my technical team. But if this comes from the technical guys it is double worth it. And I was curious to get some more details from my team.  What they told me is that quality and performance is high class.

 

I took this chance to make an overview about the SYNERGY installed base and the different versions our clients use. I am pleased to share it with you. In the sample are not all SYNERGY customers but a group of 34 SYNERGY clients. So it is representative.

 

Since the poll started some further clients went productive with 11.9 and I know from many other clients that they intend to go onto 11.9 this year.

 

One famous soccer coach said “After the game is before the game.” I am excited to check the figures again in December this year - to see how many switched to 11.9 - if you like to share with me please let me know!  Give me call +49 172 4518730 or any comment on this plattfrom.

 

As one of the most destructive natural disasters, hurricanes cost organizations billions of dollars every year. Even if your business isn’t in a hurricane zone, you can still be significantly impacted by these massive, seasonal  storms — particularly if you have clients, partners or suppliers in areas of high risk. It’s imperative that organizations everywhere have a comprehensive hurricane preparedness plan in place.

 

We’ve put together everything you need to plan and protect your organization from a hurricane, including step-by-step advice and expert recovery strategies.

 

Get started today to:

  • Learn how a comprehensive hurricane preparedness plan can protect your employees, operations, and sales
  • Build your own emergency preparedness plan, following step-by-step advice to create a comprehensive plan custom-tailored to your organization
  • Learn other top immediate steps you can take today, directly from a recognized hurricane preparedness expert.

 

Does your business operate in a hurricane zone — or do your employees, clients, partners, and  suppliers?

 

Preemptively assess, educate and prepare with our AlertFind preparedness materials.

 

In today’s business climate, threats are everywhere. Terrorism is expanding to incorporate new weapons, like vehicles and drones. Global air travel is aiding the spread of infectious illnesses that can quickly become pandemics. And cyber-attacks are booming.

 

That’s exactly why organizations like yours invested in Emergency Notification Systems to begin with: to protect employees, protect property, and keep your entire business safe. Having an Emergency Notification System like AlertFind is a huge part of preparedness, ensuring you can reach every member of your organization in the event of a disaster.

 

But as threats evolve, the way you plan for risks must evolve as well. Look at how hacking alone has escalated over the past few years: companies now face real threats from state-sponsored attacks, ransomware, and even exploiting IoT devices to gain access to critical infrastructure and assets. Case in point: When hackers targeted a casino’s high-roller database, they gained access through the web-connected thermometer in the lobby’s fish tank.

 

To plan effectively and safeguard your people and your company, your risk assessments must:

  • Be continually updated. Risk planning isn’t a one and done effort: it should be a dedicated, year-round function within most organizations.
  • Go beyond simply safeguarding data and IT. 181,000 global terrorist attacks were recorded between 1970 and 2017. Plan for employee health and safety as well. 
  • Consider the impact of globalization. Assess how events on the other side of the globe could seriously impact global supply chains and your business continuity.

 

To help, we’ve put together an entire guide dedicated to understanding and planning for new emerging threats that could catch some companies unprepared. Take the first step in refreshing your own plans by learning more about these threats in our new eBook.

 

Our comprehensive eBook covers:

  • The three emerging threats every business needs to watch
  • How these threats are affecting businesses
  • The importance of incorporating these threats into risk assessments
  • How local, state and federal agency resources help build awareness
  • The best sources of information about these new threats

 

View the eBook

Earlier this month, one of our healthcare experts, Amit Malhotra, published an article on digital collaboration in Health IT Outcomes. It covered the critical nature communications plays in the complex provider ecosystem, and explored some key benefits effective collaboration can deliver to support value-based care models and care coordination.

 

Find out more on the Jive blog.

 

Even the strongest community can go flat over time - but that doesn’t mean it has to stay that way. Join Senior Strategy Consultant Michelle Gantt to learn six proven, actionable strategies to revitalize your community, including how to:

  • Address issues with search and content relevancy
  • Determine the specific reason your community is struggling
  • Train employees to customize their individual streams
  • Create a network of advocates to enhance engagement

 

Watch the webinar on demand:  How to Revitalize Your Community: 6 Proven Strategies

 

You can also learn about these six strategies in Michelle's blog series:

New Jive customers often ask about best practices for rolling out their interactive intranet. From watching what works and doesn't work across all our customers over the years, we've distilled key lessons into six tips, which we explored in this recent blog post: https://www.jivesoftware.com/blog/6-intranet-best-practices/.

 

1. Appoint a community manager 

2. Prepare for the most popular use cases

3. Empower company influencers and advocates

4. Have executives lead by example

5. Incentivize participation

6. Ask yourself, “What does success look like?”

 

Do these ring true? Are there any other top best practices you'd add to the list?

User groups are small regional meetings where users of a common software platform come together to meet new people, learn how others are solving problems, and share experiences.  User groups can be regular affairs with some meeting monthly, while others quarterly or just a few times a year. In a self-organizing or independent user group, it is up to the members of the group to set the agenda, choose the frequency, and select the locations.  Regular user groups can help members get more value from their common solution.

 

Aurea is renewing our focus on Jive user groups this year and would like to invite you to reinvigorate user groups in your region.  To do this we will help you to invite new users, manage the registration process, provide experts, help with catering, and provide support to find a venue.  Our goal is to keep these as self-run events where you, the users, control the cadence and topics.

 

Here are the services that Aurea can provide to help leaders manage their user groups:


Kick Off call with user group leader:

  • Discuss the meeting plan (ideally 4 weeks in advance)
  • Identify what support is needed from Aurea.

Communication:

  • Create and send e-mail invites
  • Provide a unique registration page and list of users attending
  • AureaWorks blog post to promote awareness of the user group
  • Follow-up emails and registration confirmations
  • Manage attendee list - communicate with the organizer

Content and Snacks:

  • Identify Aurea Speakers and prepare presentations
  • Deliver giveaways and fund catering or a reception


If your interested in leading or scheduling your next user group meeting in your area please contact Timothy Davis

 

Here are the user group meetings that are in the works now:

 

Please take a look at Jive User Group Program in our Customer Hub communications area for more information.  Don't have access to the Customer Hub? Request access here.

 

Looking forward to working with you in the future.

 

Timothy Davis

Jive recently hosted an informative webinar with best-selling employee engagement author, Jill Christensen. The team shared a recap in this blog post (https://www.jivesoftware.com/blog/the-next-big-thing-in-employee-engagement-is-you/), along with some interesting survey results:

 

What percent of your employees are NOT engaged at work? (estimated):

Do you have an employee engagement strategy?

 

We noted that employee engagement is a multidimensional problem, which can become especially complex as organizations sprawl across geographies, functions and remote or deskless workers. Despite these challenges, we enjoy our front-row seat to observe how Jive customers like yourselves are using collaboration to bridge divides and provide a sense of community and cultural solidarity for more engaged workforces.

As we continue to get the word out about the Jive Interactive Intranet, we wanted to share some media coverage that might be of interest. In particular, our own Christian Stadlmann recently wrote an article about digital transformation trends for the German IT publication, PC-Welt, with quotes from Katrin Fischer of Schaeffler Group about her company's experience.

 

Additionally, another German business publication called MaschinenMarkt posted an interesting overview of Aurea PeopleGraph exploring how it will shape the future of Jive. For more on each of these stories, hop over to the Jive blog at https://www.jivesoftware.com/blog/jive-in-the-news-digital-transformation-best-practices-aurea-peoplegraph-and-more/.

 

2018 marked the first in our six year history where we did not expand through acquisition.  This was an intentional decision; coming off of our biggest acquisition year ever – highlighted by the July, 2017 purchase of Jive Software – we wanted to take some time to ingest, integrate, and focus on our customers.  And we also wanted to think a bit longer-term about where we’re taking the entire company, and how we can better leverage our expanding assets and capabilities to create more value for you.

 

A big part of this, of course, was the launch of our new branding in 2018.  If you’re not familiar with it – and the fact that we aren’t plastering it over airport billboards means you may not be – it’s best summed up in our simple ambition to become the “Netflix of business software.”  Let me talk a bit about what we mean by that.

 

Content business models have undergone a profound revolution in the last decade.  We have moved from a world where content was purchased individually in physical form (books, CDs, DVDs) to a world where it was rented or owned in virtual form (iTunes store, Kindle books), to a library model today - where a single subscription provides unlimited access to an entire inventory of available content (Spotify for music, Audible for audio books, and most famously Netflix for filmed entertainment).

 

This change has had a similarly profound impact on how people consume content.  According to Nielsen, the average amount of music consumed per person has grown 50% in just the last three years as streaming services have continued to increase their penetration.  As the economics have changed from price per unit model to an unlimited subscription service, consumption patterns quickly followed suit.

 

Enterprise software – admittedly a laggard in the adoption of new business models – doesn’t work this way. While enterprise software has seen its model evolve from large up-front costs to annual usage subscriptions, the unlimited consumption model that is now standard in most forms of consumer content has eluded the industry.  At least until now.

 

Aurea Unlimited

 

Unlimited Possibility with Aurea Unlimited

We call our new model “Unlimited” and use the tag line “Unlimited Possibility” to suggest our ambition – to change the economics of enterprise software consumption and drive the same kind of change in behavior we see in the consumer markets. Namely, to encourage a usage rate that is higher than what would be economically feasible under the old model – creating the basis for differentiated competitive advantage for our customers.  I’ll get to that notion momentarily.

 

But before I do it’s perhaps worth explaining in a bit more detail how our new business model works. After all, unlike Netflix or Spotify all of our customers come to us – either organically or through acquisition – with a desire to purchase a single product to solve a specific business problem (in another similarity, you could argue this was the case with Netflix in the early days – House of Cards as the reason to purchase).

 

Aurea Unlimited Business Model

 

The way our model works is each software subscription agreement contains an addendum that spells out each customer’s entitlements under our unlimited subscription business model.  And the design is fairly straightforward – a customer’s spend with us entitles them to deploy that amount of software for each and every one of our software products. For example, a customer who spends $1M a year on Jive is entitled to $1M worth of Aurea CRM, and $1M worth of CX Process, and $1M worth of AlertFind.  If a customer increases their spend, their entitlement rights increase accordingly across each and every product in the portfolio.  Importantly – and  much like Netflix or Spotify - we are investing heavily in our library, committing over $1B in planned acquisitions and R&D to increase the scope, scale, and value of our portfolio for you.

 

Digital Transformation as Competitive Advantage

We live in a world where continued innovation is the only durable source of competitive advantage. Any moat that any company constructs will eventually be overcome – generally by technology shifts that render the prior model obsolete.  Without constant innovation, the shelf-life of competitive advantage is a decade or less.

Average IT Budget

You can see the pressure to do this in IT budgets; according to SIM International, over the past ten years the average IT budget as a percentage of revenue has growth from 3.5% to over 5% as organizations seek to maintain a relevant pace of innovation.  But innovation is both hard and expensive.  IT budgets are largely consumed just with enabling current operations.  Most of the increase in spend has gone to innovation – with digital transformation initiatives now accounting for 28% of IT budgets – an increase of over 50% from just 18% a few years ago, according to CIO Magazine.

 

And that is the transformative logic of our unlimited, “Netflix of Software” business model.  If we can help organizations increase their consumption of enterprise software – and its power to drive digital transformation – by the same 50% rate that’s been observed in the consumer space, then all of our customers will be moving at a pace that is vastly faster than their competitors.  And 50% compounded over each three-year interval will, to be sure, build a progressively deeper and wider competitive moat. That, as we see it, is the opportunity our unlimited model is designed to deliver.

 

Creating a Frictionless Path To Rapid Digital Transformation

As we’ve worked with customers to leverage their Aurea unlimited entitlements, we’ve encountered two general sources of friction that have slowed the ability to leverage this expanded access to our software for digital transformation initiatives.  The first source of friction is largely informational, and the second source of friction is what I’ll refer to as the collateral or indirect costs of change.

 

The informational source of friction is the difficulty customers experience in gaining a clear sense of how they can leverage their unlimited rights to create competitive advantage.  After all, enterprise software tends to be complex, and the value proposition of individual products may not be clear (or at least their application within a customer’s business system not immediately apparent).

 

The major change we’ve made here is to establish for customers what we call “unlimited roadmaps.” Like product roadmaps, unlimited roadmaps define a journey of new capabilities and resulting value that customers should expect from their relationship with us.  But whereas product roadmaps involve upgrading to get new capabilities, unlimited roadmaps involve deploying additional products to get new capabilities. We think of this a unique way of accelerating innovation.

 

And like product roadmaps, Unlimited roadmaps are intended to be strategic and sensible extensions of where each customer is today.  They build on the current base and an understanding of how they are deriving value from the existing product, and create innovation paths that look to increase that core value first.  As a specific example, many of our Aurea CRM customers have deployed Aurea Email Marketing, a natural extension that provides marketing automation capabilities that are a meaningful value extension for CRM.  Beyond that, many CRM customers are now deploying a product called Infer, a lead scoring solution that helps identify and prioritize the most promising sales opportunities for follow-up using advanced analytics.  And many, we expect, will follow that with FirstRain – technology that helps provide relevant and recent customer news so salespeople always understand the most pressing business issues their customers are facing.

Infer and FirstRain

Conversely, the “collateral cost” is something that can be a bit more pervasive, and it’s something we are focused on relentlessly eliminating over time.  The most obvious example of this kind of cost is the effort associated with deploying new software.  Certainly, old-school on-premise software deployments and their subsequent configurations can be major affairs.  Fortunately, most of the technology trends – from public cloud to services-based architectures – are reducing this source of friction rapidly.

 

And this is why you will see that, for all of our products, we are making a pronounced effort to move them to the public cloud, simplify their architecture, and enable them to be quickly and easily integrated through a common and modern API framework.  Over the long-term, enabling second and third products, we expect, will literally be as easy clicking an activation button from a central console, with all of the common data flows and integration points between the different software applications pre-defined and instantly activated.

 

We are committed to making our unlimited business model a hugely powerful and differentiated asset for you.  There is much we still have yet to learn – this is a new business model after all – but we’re convinced that this can literally change the business of enterprise software to the meaningful benefit of all of our customers.

 

Our Focus in 2019

We’re well in to 2019, so let me touch on a few of the things we have well underway this year.

 

Cloud

The Most Important and Under-Appreciated Technology Trend:  The Public Cloud

There are lots of technology trends getting oodles of press – machine learning and blockchain are two that seem to be part of the pitch of nearly every Silicon Valley startup.  But one that we believe is far bigger and more important than both of these -- and is somewhat misunderstood and under-appreciated for its potential impact – is the public cloud.  While we believe machine learning and blockchain will have important impacts, we believe the public cloud is going to have profound impact on the future of software and the businesses it enables.  In 2019, re-platforming our portfolio on the AWS stack is one of our most important product priorities.  Let me explain why.

 

When most people think about the public cloud, they think about physical infrastructure – a virtual data center as it were.  In that context, the public cloud is mostly exciting for its potential to reduce complexity and cost (which can be dramatic; a company I serve on as Board Chairman, Optiva, is reducing the cost of managing telecom billing by 10x using public cloud infrastructure and database technology).

 

But we think about the public cloud quite differently. We see it as the emergence of a wholly new type of operating system, and like operating systems in the past it is evolving by moving “up the stack” – embedding higher level capabilities that used to be individual software components (for example, browsers used to be independent software and they are now embedded in the OS itself).  As this trend continue, more and more capabilities will be built into the AWS operating system, and those software providers that take advantage of it will be at a substantial advantage relative to those building all these capabilities themselves on a “dumb” physical data center.

 

Here is a specific example. One of the things we are working on right now for Jive is a massive expansion of video related capabilities. Instead of building all these capabilities ourselves or weaving together a disparate array of third-party vendors, we are directly leveraging the AWS operating system.  Not only does this enable us to do things we were intending to do – like create video transcriptions that are searchable in Jive – but it will also enable us to do things we hadn’t originally considered, such as using AWS Comprehend to extract insights and sentiment analysis from videos. So a hospital won’t just have a transcription of a video, it will have key topics tagged and linked to the appropriate experts within PeopleGraph.

 

Quality

Next Generation Quality: Simplification & Standardization

We have talked about quality for a long time; indeed, it has long been our core belief that quality precedes innovation – you can’t move a product forward without a strong foundation. Investing in an extension to a home with a cracked foundation is not a good strategy.

 

For products we acquire it is often an unanticipated struggle to get them to target levels of quality.  Often, as has been the case with Jive, we inherit a very large bug backlog.  But frequently more problematic than the bug backlog is the overall health of the code base.  Poor or over-engineered architectures, redundant or dead code, or simply bad (complex, non-standard, or obfuscated) programming practices that make a code base fragile and increase the likelihood of creating new problems as you innovate.

 

But perhaps the biggest struggle in all of enterprise software is the extent to which customers configure and customize software (often with the assistance of partners or with the vendor itself).  These customizations and configurations make each upgrade expensive, causing customers to languish on old versions and unable to take advantage of new features or quality improvements built into new versions.  They also make that particular deployment particularly fragile; many of these customizations are unsupported and intrusive to the code base.  As a result, when an upgrade occurs, there is no assurance that any of these intrusive customizations will work. Often, because they are not part of the quality assurance process, they will not.

 

A good example of this phenomenon is Jive.  For the on-premise version, we have customers on 170 different variations of the product across 35(!) versions (variations are created by one off “hot fixes” done to particular versions).  As you can imagine, that creates an impossible quality assurance and innovation challenge.  Before we can move the product forward, it’s critical to ensure all of our customers are on the latest version. By doing so, our R&D investment is focused on the future, rather than maintaining myriad versions of the past.

 

Lastly – and I appreciate you diving into the weed with me -  to get customers to the latest version we have to deal with the fact that there are hundreds – and in some cases thousands – of custom plug-ins deployed.  Our hosted customers (where we have very good data) collectively have 343 plug-ins in operation - the vast majority of which are not certified and thus are subject to breakage when the core software is upgraded.  90% of the plug-ins are used by a single customer.  This  complexity undermines quality and performance, and we need to reduce it.

 

So our goal in 2019 is to start the process of certifying customizations and plug-ins – creating test suites around them and making them upgrade safe.  Once we are through this process, we can start moving customers confidently to latest and greatest versions.  And once we do this, all our R&D investment can be focused forward. This is a big priority for 2019.

 

Meeting

Strategic Communication & Alignment:  The XBR

In 2019 we are also investing to ramp up our individualized customer conversations, with a focus on long-term strategic direction.  The principal vehicle we are introducing for this purpose is the “business review,” or XBR.

 

During an XBR, our goal is to present a variety of meaningful content; but more importantly, to listen deeply and develop a shared understanding of what each customer is trying to accomplish from a business perspective.

 

During the XBR we will provide a corporate overview of Aurea, we will discuss the vision and roadmap of the products in use at that customer, we will discuss the customer’s situation in terms of our Customer Success framework, and we will agree on a set of next steps designed to create a “Business Value Roadmap” – a sequenced set of priority initiatives designed to meet that customer’s individual business objectives.  We started rolling out XBRs in the first quarter for Jive and Aurea CRM, and they will be rolling out for customers of other products shortly.

 

Restarting M&A

Beginning in Q2, we intend to re-start our M&A activity adding new products, customers, and capabilities into the Aurea family.  We’ve developed a fairly broad acquisition profile, so there aren’t specific areas that we are prioritizing, nor are there areas that we are ignoring.  We look for software companies with potential – good core technology assets, great customers, and a meaningful business value proposition. If there are companies you believe we should look at (even if only because you will get access to that technology for free under Unlimited!), by all means send me a note to let us know.

 

Scott presenting at Aurea Experience

Expanding Unlimited Access to Select ESW Capital Sister Company Products

Late last year, we introduced three new products to the Aurea portfolio for eligibility under customers’ Unlimited entitlements – Infer (an intelligent lead scoring system); FirstRain (a news curation and distribution system); and myAlerts (a commerce event alert system).  However, none of these three products are Aurea products.  The first two are part of the portfolio of one of our sister companies (Ignite Software), and the latter is a standalone software company  (also in the ESW Capital portfolio).

 

These products are particularly attractive because they are inherently “add-on” in nature – they are more like features than full-fledged individual products.  This makes them great options for Unlimited, and if their availability proves popular (and early indications are that they are), we will explore adding additional products from companies within our ESW Capital portfolio to Unlimited.  We fully recognize that the value of Unlimited to customers expands with every product we add to it, and we will continue look for ways of doing so even beyond our traditional route of software M&A.

 

Hoping To See You in 2019

The Aurea Executive Leadership Team and I will be spending a good portion of 2019 on the road in support of the XBRs I mentioned above.  We will also be gearing up for a series of events, including our Advisory Boards and our Aurea Experience user conference, scheduled for late 2019 and early 2020.

 

I look forward to seeing you in person, and as always I encourage interaction and feedback on AureaWorks.

 

 

Scott Brighton

Chief Executive Officer

The Community Roundtable found that 70% of communities lack a clear strategy. Recently our own Michelle Gantt offered 6 steps to help companies benchmark and improve their digital workplace, including:

 

1) Identify Business Goals

2) Rethink ROI

3) Begin Benchmarking Before You Launch or Update Your Digital Workplace Initiative

4) Choose the Right Data Points

5) Think Across Personas

6) Roll It Up

 

Find out more on the Jive blog at https://www.jivesoftware.com/blog/6-steps-to-a-successful-digital-workplace-strategy/ or in Michelle's CMSwire article at https://www.cmswire.com/digital-workplace/6-strategies-for-measuring-the-success-of-your-digital-workplace/.

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