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6 Posts authored by: arinewman

alfresco.pngToday at Gartner's Portals, Content and Collaboration Summit, Jive joined Alfresco in announcing a new connector that enables Jive and Alfresco customers to seamlessly integrate the two solutions. SolutionSet, a Jive integration partner, is working with Alfresco and Jive to develop a toolkit which is based on Alfresco Enterprise 3.4 and uses the Content Management Interoperability Services (CMIS) standard supported by Alfresco. The launch of this integration means that Alfresco customers can have the best of both worlds, by leveraging their new or existing investments in a leading Enteprise Content Management (ECM) solution and front-ending it with Jive's Engage social business platform. The same is true for Jive customers who need robust ECM for their vast amounts of existing content, and need to keep information centralized, accessible and organized. This makes every piece of enterprise content more searchable, ratable, likable, commentable and most importantly, more social.


As we have seen with our recent customer survey data, enterprises that fully adopt social business have started to yield impressive ROI numbers. Part of the winning formula for success in social is integrating it into existing business operations and business process so that the value can cross departments and locations. This means integrating the social system into existing enterprise platforms such as ECM/CMS systems, and treating it as mission-critical alongside other core business platforms. Customers asking for seamless integration between Jive's social business platform and Alfresco is a great example of this trend, and a clear indication that social business is becoming the new way to work. There are numerous benefits we could talk about, but some of the most impactful are reducing data silos and improving the value of enterprise search. In fact, Sameer Patel of Sovos called the toolkit a  "meaningful effort towards performance acceleration" in his latest blog post.



Existing Jive customers have been very excited about the news:


As a customer of both Jive and Alfresco, we are already taking advantage of Alfresco's robust document management features on our Jive C3 Collaboration Platform. We are pleased to see that Jive and Alfresco are partnering to deliver tighter integration and long-term support for our combined solution.

~ John A.Glowacki, Jr. Corporate VP and CTO, CSC


The toolkit will be available soon as part of Alfresco Enterprise 3.4. If you are at the Gartner PCC or 360 this week in LA, stop by the Jive or Alfresco booths for more information and a preview of the solution.


Full press release can be found here:


Learn more at Alfresco's new solution page:


Visit Jive's technology partner page:


Stay connected to this and other news coming out of the Gartner events this week by following us on Twitter and Facebook

One of the more interesting facets of the Super Bowl ad game was the "fight within the fight". As we watched the ads roll by and the social web explode with commentary we could see the winners and losers in each market category start to emerge. Better yet, they all threw punches at each other!  Audi took shots at Mercedes, Verizon at AT&T (and vice versa!) and so on. As part of our social media Super Bowl analysis, we also put together a scoreboard for winners in the major product categories. Keep reading below for more commentary on why these brands won their segments and how viewers reacted.

Redux on the winners:

Automotive - Chrysler - The motor city stalwart did a phenomenal job of storytelling and evoking positive emotion. The narrative, Eminem's 8 Mile chords, the visual imagery and ultimately Eminem himself delivering the message came together beautifully and had a strong impact on viewers. The commentary was positive and generally broad in terms of what people liked about it, but the "great storytelling" meme was the most picked up element.

Entertainment - Glee - Fox's super-hyped hit show had tons of support and action throughout the Super Bowl. At one point early on in the 2nd quarter they were leading by a mile, but the Chrysler ad changed everything and took the overall lead. Numbers in the 4th quarter of the game showed Chrysler was to win the overall. However, as the 4th drew to a close Fox peppered in a few more Glee plugs during TV-timeouts and Glee moved back into the overall lead. In the end, when the dust settled, Glee won by only 1000 mentions.

Food & Drink - Doritos - While we didn't witness a mano--a-mano fight with Fritos or Pringles, the Doritos ads were definitely talked about! What we witnessed was interesting - a build-up of commentary and positive sentiment over the course of the 1st quarter where they peppered three commercials in. The first ad with the Pug and door left people a bit puzzled, the second ad with the finger-licking left some folks downright disgusted, and the third with the magic Dorito dust put a smile on faces. In the end, Doritos was #3 overall and easily won the category.

Technology - Motorola - In this segment we rolled up both websites and technology companies (including AT&T and Verizon). Although Groupon had a higher number of total mentions, we are giving the nod to Motorola as their sentiment score was in positive territory. As far as a brand/product launch goes - the Xoom tablet and the Orwell-meets-Gattica ad had people talking.

Websites - E*Trade - Here's a category worth discussing. As you saw in the overall scoreboard, Groupon came in 5th due to the amount of buzz around their broadly disliked ads. In our category winner analysis however, overall sentiment weighs in.  Given that both GoDaddy and Salesforce Chatter are populated the "worst of the 'bowl" boards, they got DQ'd from the category. As such E*Trade, who was in the 3rd spot with over 3000 mentions finds itself on top.

Consumer Goods - Sketchers - This brand scored a late-in-the-game major touchdown thanks to casting Kim Kardashian in a racy ad that, well, had little to do with the shoes. Kim has over 6 millions twitter followers - so no surprise this blew up on the social web.

I have to also give an honorable mention to Audi. Among the Teutonic carmakers, they came out first with a well-received, out-of-the-ordinary spot, which made Mercedes play the role of Grandpa. Some folks didn't like the Kenny G cameo, but overall it resonated well and got many laughs. Audi also deserves kudos for being the most socially advanced of all..As far as I've seen Audi was the only advertiser to launch a twitter hashtag campaign prior to the Super Bowl as a tie-in. This strategy has been very effective and has been covered by the tech, auto and ad press quite a bit. When we added up both the hashtag mentions and brand mentions, Merc and BMW were no where close in terms of buzz.

If you missed any of these great ads - check them out here:

The data:

Using Jive Social Media Engagement's realtime analytics platform, we looked at buzz on Twitter and Facebook. Jive counted total mentions (including retweets) across the main social networking sites and evaluated the relative popularity within the results across the 40+ brands were included in our analysis. A number of qualifying topics and keywords were also included [baseline qualifiers for all brands: ad, tv, super, superbowl, football, spot, commercial, XLV] that help improve the relevance and accuracy around Super Bowl-specific mentions. In some cases we added topical filters and additional keywords for further noise reduction. The focus of the analysis was the popularity and the size of conversation compared to the other brands.

With over 40 brands represented at the Super Bowl and millions spent on 30 second spots, who really came out on top, and who lost big? We turned to the scoreboard of the social web, Jive Social Media Engagement for the answer. We tracked every major advertiser during the game and ranked the top 10 buzzworthy brands. Here's the highlight reel. Does the winner surprise you? What did YOU think?


The data:

Using Jive Social Media Engagement's realtime analytics platform, we looked at buzz on Twitter and Facebook. Jive counted total mentions (including retweets) across the main social networks and evaluated the relative popularity within the results across the 40+ brands were included in our analysis. A number of qualifying topics and keywords were also included [baseline qualifiers for all brands: ad, tv, super, superbowl, football, spot, commercial, XLV] that help improve the relevance and accuracy around Super Bowl-specific mentions. In some cases we added topical filters and additional keywords for further noise reduction. The focus of the analysis was the popularity and the size of conversation compared to the other brands.

Jive loves Facebook!

Posted by arinewman Jul 20, 2010

Facebook is about to announce they have reached 500M users - an incredible number by any measure.  As I'm sure you've noticed, brands large and small are investing more time growing their pages and engaging with their communities on Facebook. Old Spice has now driven over 500,000 fans to their page thanks to a great new campaign, "Old Spice Guy".  Facebook pages are becoming one of the essential communication channels for many companies and brands. This is great news, but also introduces some challenges for companies engaging on multiple social-media fronts. As the number of representatives participating in the conversations grow and the use of the tools begin to span departments, Jive's unique offering turns what could be a recipe for disaster into "business as usual". Additionally, Jive's Market Engagement (JME) stands alone as the only social media monitoring solution that allows stakeholders to collaborate in a "war room" on appropriate responses to conversations taking place across the web, so you can respond at the speed of social.


With this summer release, Jive's Market Engagement has you well equipped to identify, measure, and engage in the relevant conversations on Facebook. This enhances our already robust Twitter monitoring and engagement features, and adds a number of other enhancements that have been frequently requested by our customers. I'm personally excited about the solutions these updates enable and the additional insights and "signal" that is provided now. There are myriad ways to use these new features to solve real-world problems, so keep reading to get the details.

Monitor specific Facebook pages

  • Monitor every post to specific Facebook pages or groups, for example your company’s fan page, in addition to keyword monitoring across the community.
  • Analyze community engagement on any page. Compare performance across multiple pages.


Facebook Engagement

  • JME can now be authenticated as a Facebook client, so you can take advantage of its powerful workflow and collaboration benefits when posting and responding directly to Facebook from within JME.
  • Post content simultenously to both Facebook and Twitter to reduce workload and keep both communities updated.


Real time, intelligent sentiment analysis

  • JME now automatically analyzes every mention and determines the tone, whether positive or negative, so you can track sentiment trends over time and use sentiment as a filter. For example, you can choose to receive alerts only when a mention on Twitter, a blog or Facebook is negative.


Article archive

  • Store the mentions your team has already addressed in a permanent archive, to get them out of your daily workflow view but keep them in reports and available for reference.


Sentiment Signal

  • Discover meaningful changes in sentiment on Facebook pages, Twitter and across the entire social web, while hiding the noise that typically makes it difficult to see real changes.


Usability Enhancements

  • Twitter Retweet support has been added to the social media console and emails
  • Multi-account posting is now supported, so you can post content to multiple Twitter and Facebook accounts in one step
  • Sentiment-based filtering on real-time alerts and Daily Briefings
  • Breakout of Twitter and Facebook as distinct media types
  • Improved mobile styling for engagement features
  • Per-user control over real-time alerts and Daily Briefings



If you'd like to see Jive Market Engagement in action, request one of our new Social Media Audits to see what's really being said online about your company or brand, or join our Product team for a live webcast to see the latest and greatest.

There is no shortage of social media monitoring tools on the market today, and figuring out which ones to evaluate can be a daunting and time consuming task on its own. The good news is that there are a number of solid products to look at, and they are beginning to mature to the point where larger organizations can effectively listen, collaborate, and engage in social media conversations in way that will scale. The industry is moving (and evolving) quickly; it wasn't long ago that "early adopter" companies had one or two people using desktop tools, Google Alerts, or Twitter search to find out what was being said online. Today, smart companies are establishing Social Media policies and best practices, investing in social media as a long-term communication channel, and beginning to see adoption across functions within an organization. Be careful though - some of the SMM tools claim to do everything you need and will look good on the surface but end up falling short when it matters.


Regardless of whether you are evaluating social media tools for the first time, or are already using one, this list is a great "sanity-check" to ensure you have picked the right solution. Online conversations across all kinds of media (not just Twitter or Facebook) are here to stay, and will become a growing part of the communications strategy for every business. Do you know what you need to be successful?


  1. Avoid pay-per-search or pay-per-result - Avoid services that charge you per search term, topic or results. You end up with a myriad of problems, such as casting too narrow of a listening net (and missing relevant content and metrics), swapping searches in and out and losing the long-term analytics, or finding your bill skyrocket when a new project comes up, or a popular term delivers a flood of results. The value in Social Media Monitoring and Engagement tools are that they can listen to millions of conversations a day for you, so don't limit yourself out of the gate with models that won't scale with the business need or handcuff you along the way.

  2. Beware of shiny things - Some apps present themselves better than others, but pay close attention to ease-of-use and usability when you are evaluating the tools. Once you get beyond the demo and the sample report, in order to be successful you need the tool to be intuitive and straightforward for an entire team to use. Anything that requires training and a manual means more friction when it comes to broad adoption. Pretty UI but impossible to figure out=expensive shelfware.

  3. Know what success looks like - Go into the evaluation knowing what you want to monitor and how you'll use the information. Are you listening for brand mentions? Listening to the competition? Interested in finding the influencers? Rather than just poke-around the tools for the sake of it, or using test terms that are not relevant to your real-world - its worth sitting down and planning. Some SMM companies will help you get the service dialed in and educate you along the way. Think about the metrics that will matter to you, and ensure the tools can deliver what you need. Ensure you can perform mention analysis of your brand against others, or product vs product to see how you really stack up.

  4. Avoid data silos - Social is happening everywhere, across all kinds of apps and products both inside and outside the walls of companies. Does your social media monitoring vendor understand this? Do they have the correct vision (and can they execute against it?) The problem stand-alone tools are running into is that the data is stuck there, and that greatly erodes the value of having it in the first place! With no way to efficiently crowd-source answers or discuss events during a crisis in real-time (sorry, but reply-all on email doesn't cut it any longer), the tool may actually hurt more than help. If the platform doesn't evolve in step with the pace of social collaboration and engagement, you risk ending up with business-critical data stuck in a "silo", or worse a tool people stop using because its not collaborative.

  5. Think about the future - We always advise our customers to "have a social media strategy", even if its very lightweight. Once you join in the fray, leaving is rarely a wise option. You might be starting with one application of social media engagement today (customer service or marketing), but as Adam Mertz talks about in his companion blog post, in the near future the uses will expand cross-functionally. Having a little foresight while evaluating now will save you from an expensive mistake down the road (see #1 and #4). If you believe, like I do, that social media is a real-time, two-way communication channel, you can draw many parallels to past technology or communication channel maturity models. How many employees do you have communicating with customers today via phone, web, email, etc? How many people are communicating on social media? In some ways, its still early days, but if you see how quickly the channel has matured already, its only a matter of time before you need to bring more resources to bear than just the "community manager" as the only person engaging (no disrespect meant for Community Managers!)


If you'd like to see how Jive's social media monitoring software stacks up, please join us for a live webcast on May 4th to see it in action and hear how companies are transforming the way they listen to, and engage with, the Social Web.

Hi, I'm Ari Newman. I was Founder and President at Filtrbox, and am now going to be managing the Jive Market Engagement (JME)  platform at Jive. Its been an exciting first few weeks as a Jive employee and I wanted to tell you a little more about myself before I go any further. I've been involved in early-stage technology companies for over 13 years, and have been passionate about disruptive technologies for as long as I can remember. This is why I started Filtrbox, and why I'm so excited to be part of Jive. Social Business software is changing the way companies operate, and Jive is leading the revolution! You can find more about me here, and on Twitter.


It’s only been a couple of weeks since Filtrbox and Jive joined forces, but I’m already more excited than ever about the combination of the two companies. We were confident going in it would be a great culture fit—we’re both equally passionate about providing intuitive tools that people love to use, and share a vision for helping companies leverage the power of the real-time Web to improve responsiveness, efficiency, and profitability. Now that we are  drilling deeper into the solutions we’ll deliver in the coming months and years, and the way our customers will use them, the full potential of our joint efforts is becoming clear.


The reality is simple: the Social, real-time Web is where it’s happening today—it’s where brands are made or ruined, where buyers look for guidance, where market trends first emerge, where influencers from top analysts to the trendsetter down the street spread their word-of-mouth. This has a lot of different implications for businesses—here are just a couple:
  • Social media is either an uncontrolled X factor that keeps you up at night, or a new source of actionable intelligence you can put to work in powerful new ways. It comes down to whether you have the right tools in place, and whether you have empowered the organization to jump in.
  • It’s also now clear that social media is a new communication channel for customer service, maybe the most important one yet. The evolution started with phone support, then help tickets, then email, then Web-based support—each step brought companies closer to their customers. The social Web is the next step, and it brings you closer than you’ve ever been, in real-time. As long as you’re set up to use it, that is—otherwise, it’s the other guy who’s getting closer to your customers.


For enterprises and brand managers, the exciting thing about making Filtrbox part of Jive is that it combines real time social media monitoring and engagement with social business software so you can fully take advantage of what’s happening on the Web. Think of it this way: Filtrbox helps you identify important conversations and Jive gives you the community in which to have a meaningful interaction around them. Together, they help you do things like:
  • Breaking social media monitoring out of its silo and making it easy for more people in the company to listen, interact, and respond to customers where they live online
  • More than just posting links—actually using social media insights to fuel private conversations among experts across the enterprise so they can make better-informed decisions, faster
  • Preserving the full meaning and value of customer feedback by keeping it in its original context—tweets, blog posts, comments, etc.—so it retains its spirit and sense of urgency (nothing kills momentum faster than copying text from the Web to email to a document to another email …)
  • Making business conversations more fluid by keeping them in that same social media context. After all, what document-based discussion has ever been as dynamic, engaging, and fast-paced as a good Twitter interaction?


As I see it, with this acquisition, social media monitoring and engagement is rising out of its infancy. The months ahead are going to transform the way companies engage with their customers, and unlock incredible new business value in the real-time Web. I’m pretty psyched about it.
If you’re as excited as I am, sign up for a trial of Filtrbox and join the revolution!

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