We’ve come a long way from the days when our ancestors swapped tales of the hunt around a campfire or merchants traveled thousands of miles along the ancient Silk Road to sell their wares. Today, we can instantly share hilarious cat gifs with friends around the globe on social media or get our retail needs met online anytime, with next day delivery. Yet, despite digital’s reach, one thing hasn’t changed – authentic connections are still the best way for marketers to convince prospects; and those are made face to face. It’s those personal connections that have allowed businesses to build trust with customers for as long as there have been both businesses and customers.
When it comes to closing a sale, conferences, conventions and meetings beat out webinars, videos and online presentations by a mile. But don’t count technology out – it’s the perfect way to support your event, from the planning stages until long after attendees have packed their bags and headed home.
In her latest article for Business 2 Community, Kim Celestre discusses how you can use tech to build excitement for your event while gathering powerful insights that will help you plan future campaigns. During the event, she’ll talk about the ways you can bring offline conversations online and broadcast the festivities to the world in real time. After the event, she’ll show you the tools that will keep you connected with attendees and help you carve up all of the social and video content you collected to create even more value for your brand.
As an event manager myself, I thought Kim's article was a great read going into the fall conference season! To learn more, read “Building an Event Community: Telling Your Brand’s Story with Technology” at Business 2 Community.