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4 Posts authored by: max.calderon

1619231_10151796831186916_524108938_n.pngHappy cmad14 to all of our Internal and Jive External Communities!!!


I know many The specified item was not found. celebrate CMAD in their own way... we wanted to call out a special thanks to all of the cmgrs that use and navigate Jive every day. Thanks to Social Edge Consulting for hosting an awesome tweet chat earlier today as well!



Thought we'd keep it light this year and honor the day in a different way:

Let's highlight some awesome things about the day and some info for those who are new to Community Manager Appreciation Day (CMAD)  






Firstly, let's dig in to this CMAD thing -

  • Some quick background: CMAD is a few years old now, started by a smart fellow named Jeremiah Owyang. He has one hell of a blog (here) that highlights a lot of things, ranging from general business and leadership principles, to online strategy best practices, including Community Management, Community Managers, and why all of its important.

So for clarity, What is CMAD?
Many_Hats_of_Community_Manager_infographic_GetSatisfaction.png     CMAD is an appreciation day for the community managers who run the gamut in their day-to-day efforts to manage and change the way work gets done:

          experts on information architecture, information strategy, discussion fostering, governance implementation,

          mentors in how to leverage platforms, best practices on sharing, online ethics, and social workplace,

          data nerds in having to research and prepare what metrics are delivered on, what metrics should be looked at, and how the metrics shift with the community

          the voice of the communities (external or internal) to the rest of the organization - the voice of the end user, and the constant politician and middle-man (or woman!)

          a marketer - master communicator and evangelist, leverager of the best technologies and processes available to get to the most people

          ...and so many more things. I think we're all pretty familiar with the infographics to the right  by now, and can identify at some level



Obviously this wouldn't be complete without a twitter feed, too many images, and some links to Linkedin or CM Meetups or CMAD events. Following Ryan's fashion, I'll use this as a reminder that I'm here! I'm your Community Manager, and I'm digging it. If we haven't engaged yet - please intro yourself, shoot me a note, and more than anything if you have any questions -- Please let me know! @mention me, send me a message, share to me, send me an email... whatever you need, I do my best to be available and responsive.



Point in all of this -

I'm sure many people engage in communities throughout their day without ever knowing. Many more of us (especially here) have an idea of, or are directly involved in what goes on behind the scenes every day... take half a second and think about all of the pieces that go in to everything that you're touching. All of the applications or websites you touch.. there's quite a bit of set up and involvement in the background, and it doesn't all come together without some serious, hardcore project management and translation between different constituents.


Kudos to all of the community managers and The specified item was not found. diehards out there - it's not an easy task, but it's sure a fun one. Go give one of those crazy folks a hug... they probably need it.













As a last note, I'll also take this opportunity to say - we're working on some stuff with the Jive Community, and have some cool things coming, so stay tuned!

Short term, if you have ideas or feedback, please post in the The specified item was not found. space!


Now that we're coming on the end of January, it's time to release our The specified item was not found. recordings, presentations, and make public some of the best parts of the year!


This year was the biggest JiveWorld in Jive history; following Deirdre Walsh's amazing Mainstange Recap and virtual jiveworld goodies - we had over 1600

JiveWorld this year covered 8 tracks, listed here below. Click on JiveWorld13 Track Presentations & Videos below or on the icons below to get to the track recordings!!


Not only did Jive get recordings and presentations of the tracks and get some great recaps for you, but Tony Stewart got some awesome




The specified item was not found. Track Presentations & Videos

See the JW13 agenda for the tracks here

     social_intranet.png customer_engagement.pngsales.pngmarketing.pngdeveloper.pngstrategy.pngadvanced_community_mgmt.pngproducts.png

NOTE* Some videos and presentations are not available







Following my last blog post and continuing the JiveWorld365 blog series - I wanted to highlight three of the sessions from The specified item was not found. that covered some foundational Enterprise Collaboration points. Keeping the topics fresh from last week, this post will focus on marketing, strategy, and community_management. They are arranged below in a flow that I think is most impactful for someone embarking on their The specified item was not found. journey.



Executive Engagement

In this session, Benjamin Taub and Nikki Bussard talk about one of the most essential points in getting any change implemented in an organization: Executive Engagement. Getting executives engaged in any change that can impact employees or customers and how they communicate and collaborate is essential. Projects implementing social business and other collaboration software impact everyone, and having leadership from the executive team is essential. Without executive sponsorship, leadership and engagement, big projects, or projects looking to ascend to the next level of scale, run the risk of failure.




Debunking Social Business Myths

Aaron Kim and Martin Teasdale cover one of the most foundational pieces of Jive and Social Business in this JiveWorld13 talk debunking social business myths. In organizations still unfamiliar with Enterprise Collaboration in the form of Social Business, many are wary of the potential or perceived risks associated. Listen to the veterans of the Social Business space and mythbust your fears away.




Getting Community Mojo

Here, Todd Forsythe from EMC completes the foundational puzzle in this essential talk - How do you get, maintain, and increase Community Mojo? What are the pieces and actions required to build a rich, high activity, growing community? What makes people come back? Even with the other functions complete, no community is successful without mojo.





I'd love to hear your thoughts on these talks, as well as any critiques on this post and my last. Please share!

This year, JiveWorld365 was nothing short of intense. More attendees, huge names, huge product change, huge business value.


We had some Game Winners and giveaways, partner sessions, user group meetups, and more social activity than ever before. Even with all of this, amazing Art from Android Jones, and a mainstage highlight from Dr. Eddie Obeng, JiveWorld still really comes down to two things in the end: the Award Winners and the Tracks.


I'll be releasing three videos each week, until I make all of the sessions public next year.  Today, I'd like to highlight a few of the tracks I found particularly great - touching on three different topics of Sales, Customer Engagement, and Social Intranet:



Sales - Arming Mobile Road Warriors with Tablet & Mobile Sales Enablement

From my background in Sales Enablement, I find the Mobile Enablement story extremely interesting - how does an organization get their outside sales teams the latest and greatest information, but keep it secure? Mobile is leading the change in how people interact, agnostic of the workplace. Listen to some of the strategies taken by Fortune 500 companies to combat these issues.



Social Intranet - The PGi Times - PGi's Global Employee Newsletter Powered by Jive

Long time Jive Champion Cora Rodenbusch talks about the power behind strategic Corporate Communications with Jive. Interactive, innovative, cost savings, reduced time to plan, create, and manage the company newsletter? Amazing. Seriously one  of my favorite talks, definitely recommended.




Customer Engagement - Own the Customer Lifecycle - Community as the Hub

Some of what BMC has been able to do with external communities and customer engagement all in a single external community are amazing - best practices around design, ideation, engaging employees (specifically product managers) with customers, and driving innovation through the surfacing of customer needs.







Follow the JiveWorld365 space for more updates and highlights!

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