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2018 marked the first in our six year history where we did not expand through acquisition.  This was an intentional decision; coming off of our biggest acquisition year ever – highlighted by the July, 2017 purchase of Jive Software – we wanted to take some time to ingest, integrate, and focus on our customers.  And we also wanted to think a bit longer-term about where we’re taking the entire company, and how we can better leverage our expanding assets and capabilities to create more value for you.


A big part of this, of course, was the launch of our new branding in 2018.  If you’re not familiar with it – and the fact that we aren’t plastering it over airport billboards means you may not be – it’s best summed up in our simple ambition to become the “Netflix of business software.”  Let me talk a bit about what we mean by that.


Content business models have undergone a profound revolution in the last decade.  We have moved from a world where content was purchased individually in physical form (books, CDs, DVDs) to a world where it was rented or owned in virtual form (iTunes store, Kindle books), to a library model today - where a single subscription provides unlimited access to an entire inventory of available content (Spotify for music, Audible for audio books, and most famously Netflix for filmed entertainment).


This change has had a similarly profound impact on how people consume content.  According to Nielsen, the average amount of music consumed per person has grown 50% in just the last three years as streaming services have continued to increase their penetration.  As the economics have changed from price per unit model to an unlimited subscription service, consumption patterns quickly followed suit.


Enterprise software – admittedly a laggard in the adoption of new business models – doesn’t work this way. While enterprise software has seen its model evolve from large up-front costs to annual usage subscriptions, the unlimited consumption model that is now standard in most forms of consumer content has eluded the industry.  At least until now.


Aurea Unlimited


Unlimited Possibility with Aurea Unlimited

We call our new model “Unlimited” and use the tag line “Unlimited Possibility” to suggest our ambition – to change the economics of enterprise software consumption and drive the same kind of change in behavior we see in the consumer markets. Namely, to encourage a usage rate that is higher than what would be economically feasible under the old model – creating the basis for differentiated competitive advantage for our customers.  I’ll get to that notion momentarily.


But before I do it’s perhaps worth explaining in a bit more detail how our new business model works. After all, unlike Netflix or Spotify all of our customers come to us – either organically or through acquisition – with a desire to purchase a single product to solve a specific business problem (in another similarity, you could argue this was the case with Netflix in the early days – House of Cards as the reason to purchase).


Aurea Unlimited Business Model


The way our model works is each software subscription agreement contains an addendum that spells out each customer’s entitlements under our unlimited subscription business model.  And the design is fairly straightforward – a customer’s spend with us entitles them to deploy that amount of software for each and every one of our software products. For example, a customer who spends $1M a year on Jive is entitled to $1M worth of Aurea CRM, and $1M worth of CX Process, and $1M worth of AlertFind.  If a customer increases their spend, their entitlement rights increase accordingly across each and every product in the portfolio.  Importantly – and  much like Netflix or Spotify - we are investing heavily in our library, committing over $1B in planned acquisitions and R&D to increase the scope, scale, and value of our portfolio for you.


Digital Transformation as Competitive Advantage

We live in a world where continued innovation is the only durable source of competitive advantage. Any moat that any company constructs will eventually be overcome – generally by technology shifts that render the prior model obsolete.  Without constant innovation, the shelf-life of competitive advantage is a decade or less.

Average IT Budget

You can see the pressure to do this in IT budgets; according to SIM International, over the past ten years the average IT budget as a percentage of revenue has growth from 3.5% to over 5% as organizations seek to maintain a relevant pace of innovation.  But innovation is both hard and expensive.  IT budgets are largely consumed just with enabling current operations.  Most of the increase in spend has gone to innovation – with digital transformation initiatives now accounting for 28% of IT budgets – an increase of over 50% from just 18% a few years ago, according to CIO Magazine.


And that is the transformative logic of our unlimited, “Netflix of Software” business model.  If we can help organizations increase their consumption of enterprise software – and its power to drive digital transformation – by the same 50% rate that’s been observed in the consumer space, then all of our customers will be moving at a pace that is vastly faster than their competitors.  And 50% compounded over each three-year interval will, to be sure, build a progressively deeper and wider competitive moat. That, as we see it, is the opportunity our unlimited model is designed to deliver.


Creating a Frictionless Path To Rapid Digital Transformation

As we’ve worked with customers to leverage their Aurea unlimited entitlements, we’ve encountered two general sources of friction that have slowed the ability to leverage this expanded access to our software for digital transformation initiatives.  The first source of friction is largely informational, and the second source of friction is what I’ll refer to as the collateral or indirect costs of change.


The informational source of friction is the difficulty customers experience in gaining a clear sense of how they can leverage their unlimited rights to create competitive advantage.  After all, enterprise software tends to be complex, and the value proposition of individual products may not be clear (or at least their application within a customer’s business system not immediately apparent).


The major change we’ve made here is to establish for customers what we call “unlimited roadmaps.” Like product roadmaps, unlimited roadmaps define a journey of new capabilities and resulting value that customers should expect from their relationship with us.  But whereas product roadmaps involve upgrading to get new capabilities, unlimited roadmaps involve deploying additional products to get new capabilities. We think of this a unique way of accelerating innovation.


And like product roadmaps, Unlimited roadmaps are intended to be strategic and sensible extensions of where each customer is today.  They build on the current base and an understanding of how they are deriving value from the existing product, and create innovation paths that look to increase that core value first.  As a specific example, many of our Aurea CRM customers have deployed Aurea Email Marketing, a natural extension that provides marketing automation capabilities that are a meaningful value extension for CRM.  Beyond that, many CRM customers are now deploying a product called Infer, a lead scoring solution that helps identify and prioritize the most promising sales opportunities for follow-up using advanced analytics.  And many, we expect, will follow that with FirstRain – technology that helps provide relevant and recent customer news so salespeople always understand the most pressing business issues their customers are facing.

Infer and FirstRain

Conversely, the “collateral cost” is something that can be a bit more pervasive, and it’s something we are focused on relentlessly eliminating over time.  The most obvious example of this kind of cost is the effort associated with deploying new software.  Certainly, old-school on-premise software deployments and their subsequent configurations can be major affairs.  Fortunately, most of the technology trends – from public cloud to services-based architectures – are reducing this source of friction rapidly.


And this is why you will see that, for all of our products, we are making a pronounced effort to move them to the public cloud, simplify their architecture, and enable them to be quickly and easily integrated through a common and modern API framework.  Over the long-term, enabling second and third products, we expect, will literally be as easy clicking an activation button from a central console, with all of the common data flows and integration points between the different software applications pre-defined and instantly activated.


We are committed to making our unlimited business model a hugely powerful and differentiated asset for you.  There is much we still have yet to learn – this is a new business model after all – but we’re convinced that this can literally change the business of enterprise software to the meaningful benefit of all of our customers.


Our Focus in 2019

We’re well in to 2019, so let me touch on a few of the things we have well underway this year.



The Most Important and Under-Appreciated Technology Trend:  The Public Cloud

There are lots of technology trends getting oodles of press – machine learning and blockchain are two that seem to be part of the pitch of nearly every Silicon Valley startup.  But one that we believe is far bigger and more important than both of these -- and is somewhat misunderstood and under-appreciated for its potential impact – is the public cloud.  While we believe machine learning and blockchain will have important impacts, we believe the public cloud is going to have profound impact on the future of software and the businesses it enables.  In 2019, re-platforming our portfolio on the AWS stack is one of our most important product priorities.  Let me explain why.


When most people think about the public cloud, they think about physical infrastructure – a virtual data center as it were.  In that context, the public cloud is mostly exciting for its potential to reduce complexity and cost (which can be dramatic; a company I serve on as Board Chairman, Optiva, is reducing the cost of managing telecom billing by 10x using public cloud infrastructure and database technology).


But we think about the public cloud quite differently. We see it as the emergence of a wholly new type of operating system, and like operating systems in the past it is evolving by moving “up the stack” – embedding higher level capabilities that used to be individual software components (for example, browsers used to be independent software and they are now embedded in the OS itself).  As this trend continue, more and more capabilities will be built into the AWS operating system, and those software providers that take advantage of it will be at a substantial advantage relative to those building all these capabilities themselves on a “dumb” physical data center.


Here is a specific example. One of the things we are working on right now for Jive is a massive expansion of video related capabilities. Instead of building all these capabilities ourselves or weaving together a disparate array of third-party vendors, we are directly leveraging the AWS operating system.  Not only does this enable us to do things we were intending to do – like create video transcriptions that are searchable in Jive – but it will also enable us to do things we hadn’t originally considered, such as using AWS Comprehend to extract insights and sentiment analysis from videos. So a hospital won’t just have a transcription of a video, it will have key topics tagged and linked to the appropriate experts within PeopleGraph.



Next Generation Quality: Simplification & Standardization

We have talked about quality for a long time; indeed, it has long been our core belief that quality precedes innovation – you can’t move a product forward without a strong foundation. Investing in an extension to a home with a cracked foundation is not a good strategy.


For products we acquire it is often an unanticipated struggle to get them to target levels of quality.  Often, as has been the case with Jive, we inherit a very large bug backlog.  But frequently more problematic than the bug backlog is the overall health of the code base.  Poor or over-engineered architectures, redundant or dead code, or simply bad (complex, non-standard, or obfuscated) programming practices that make a code base fragile and increase the likelihood of creating new problems as you innovate.


But perhaps the biggest struggle in all of enterprise software is the extent to which customers configure and customize software (often with the assistance of partners or with the vendor itself).  These customizations and configurations make each upgrade expensive, causing customers to languish on old versions and unable to take advantage of new features or quality improvements built into new versions.  They also make that particular deployment particularly fragile; many of these customizations are unsupported and intrusive to the code base.  As a result, when an upgrade occurs, there is no assurance that any of these intrusive customizations will work. Often, because they are not part of the quality assurance process, they will not.


A good example of this phenomenon is Jive.  For the on-premise version, we have customers on 170 different variations of the product across 35(!) versions (variations are created by one off “hot fixes” done to particular versions).  As you can imagine, that creates an impossible quality assurance and innovation challenge.  Before we can move the product forward, it’s critical to ensure all of our customers are on the latest version. By doing so, our R&D investment is focused on the future, rather than maintaining myriad versions of the past.


Lastly – and I appreciate you diving into the weed with me -  to get customers to the latest version we have to deal with the fact that there are hundreds – and in some cases thousands – of custom plug-ins deployed.  Our hosted customers (where we have very good data) collectively have 343 plug-ins in operation - the vast majority of which are not certified and thus are subject to breakage when the core software is upgraded.  90% of the plug-ins are used by a single customer.  This  complexity undermines quality and performance, and we need to reduce it.


So our goal in 2019 is to start the process of certifying customizations and plug-ins – creating test suites around them and making them upgrade safe.  Once we are through this process, we can start moving customers confidently to latest and greatest versions.  And once we do this, all our R&D investment can be focused forward. This is a big priority for 2019.



Strategic Communication & Alignment:  The XBR

In 2019 we are also investing to ramp up our individualized customer conversations, with a focus on long-term strategic direction.  The principal vehicle we are introducing for this purpose is the “business review,” or XBR.


During an XBR, our goal is to present a variety of meaningful content; but more importantly, to listen deeply and develop a shared understanding of what each customer is trying to accomplish from a business perspective.


During the XBR we will provide a corporate overview of Aurea, we will discuss the vision and roadmap of the products in use at that customer, we will discuss the customer’s situation in terms of our Customer Success framework, and we will agree on a set of next steps designed to create a “Business Value Roadmap” – a sequenced set of priority initiatives designed to meet that customer’s individual business objectives.  We started rolling out XBRs in the first quarter for Jive and Aurea CRM, and they will be rolling out for customers of other products shortly.


Restarting M&A

Beginning in Q2, we intend to re-start our M&A activity adding new products, customers, and capabilities into the Aurea family.  We’ve developed a fairly broad acquisition profile, so there aren’t specific areas that we are prioritizing, nor are there areas that we are ignoring.  We look for software companies with potential – good core technology assets, great customers, and a meaningful business value proposition. If there are companies you believe we should look at (even if only because you will get access to that technology for free under Unlimited!), by all means send me a note to let us know.


Scott presenting at Aurea Experience

Expanding Unlimited Access to Select ESW Capital Sister Company Products

Late last year, we introduced three new products to the Aurea portfolio for eligibility under customers’ Unlimited entitlements – Infer (an intelligent lead scoring system); FirstRain (a news curation and distribution system); and myAlerts (a commerce event alert system).  However, none of these three products are Aurea products.  The first two are part of the portfolio of one of our sister companies (Ignite Software), and the latter is a standalone software company  (also in the ESW Capital portfolio).


These products are particularly attractive because they are inherently “add-on” in nature – they are more like features than full-fledged individual products.  This makes them great options for Unlimited, and if their availability proves popular (and early indications are that they are), we will explore adding additional products from companies within our ESW Capital portfolio to Unlimited.  We fully recognize that the value of Unlimited to customers expands with every product we add to it, and we will continue look for ways of doing so even beyond our traditional route of software M&A.


Hoping To See You in 2019

The Aurea Executive Leadership Team and I will be spending a good portion of 2019 on the road in support of the XBRs I mentioned above.  We will also be gearing up for a series of events, including our Advisory Boards and our Aurea Experience user conference, scheduled for late 2019 and early 2020.


I look forward to seeing you in person, and as always I encourage interaction and feedback on AureaWorks.



Scott Brighton

Chief Executive Officer

The Community Roundtable found that 70% of communities lack a clear strategy. Recently our own Michelle Gantt offered 6 steps to help companies benchmark and improve their digital workplace, including:


1) Identify Business Goals

2) Rethink ROI

3) Begin Benchmarking Before You Launch or Update Your Digital Workplace Initiative

4) Choose the Right Data Points

5) Think Across Personas

6) Roll It Up


Find out more on the Jive blog at or in Michelle's CMSwire article at

Our Jive team recently shared some thoughts about how next-gen healthcare collaboration software can improve communication and patient care. The blog post covers healthcare trends and challenges that drive the need for collaboration, and covers some key ways it enhances care, improves efficiencies, engages staff and fuels innovation, including:


  • Internal Communications
  • Nurse Onboarding
  • Knowledge and Best Practice Sharing
  • Departmental Portals



For more details, check out:

As you know, we started rolling out Aurea Unlimited late last year as part of our mission to reinvent enterprise software with the industry’s first unlimited software library. Today we took this new business model — which entitles all Aurea customers to use every product in the portfolio for a single annual fee — one step further with the addition of new products from our family of companies: Infer for predictive marketing intelligence and First Rain for sales analytics.


For more on how we're helping companies cost-effectively accelerate technology adoption, check out the press release below.


Aurea Launches Unlimited Software Model to Help Businesses Accelerate Digital Transformation


World’s first enterprise software library creates unparalleled value for companies looking to cost-effectively expand their technology adoption


AUSTIN, Texas, March 19, 2019 -- Aurea, a family of companies that help global businesses accelerate digital transformation, announced its new business model offering the world's first unlimited enterprise software library. The company's unique approach creates value by entitling all customers to use every product in Aurea's portfolio for a single annual fee. By reimagining the way enterprise software works, Aurea Unlimited is helping businesses simplify and advance their use of technology to innovate with less risk. In addition, the company today expanded its library with new products from its portfolio, including Infer for predictive marketing intelligence and First Rain for sales analytics.

"Our customers' capacity to drive change and competitive advantage should only be metered by their aspirations – not their technology budgets. That's why we're on a mission to reinvent enterprise software, and we're betting our business on the concept of unlimited possibility," said Scott Brighton, CEO of Aurea. "Just as we all enjoy unfettered access to great content with consumer offerings like Netflix and Spotify, the ever-growing Aurea Unlimited software library opens up the same kind of access for business and IT leaders, so they can quickly, efficiently and cost-effectively add value to their company's digital transformation strategy."

"An 'all you can eat' product pricing model for software presents a compelling opportunity for companies to push needed technology initiatives forward while mitigating risk," said Wayne Kurtzman, research director for IDC's social, communities and collaboration practice. "Digital transformation can be difficult and expensive, and the realities of IT operating budgets force many companies to limit their technology adoption. An unlimited software subscription could remove those barriers to innovation and empower businesses to try tools they might not otherwise prioritize."

Aurea's software library includes a variety of enterprise-grade business solutions from across its family of companies, such as the Jive Interactive Intranet for collaboration, Aurea CRM for customer relationship management, Aurea CX Messenger for enterprise application integration and Aurea Messaging Solutions' AlertFind for emergency notifications. Aurea will continue to aggressively add new software to this portfolio, building on its track record over the past six years of growing from four core products to nearly three dozen through strategic acquisitions.

Available today, Unlimited includes every version of each Aurea product and is automatically offered as part of customers' existing product subscriptions. Once they gain traction with their first Aurea solution, a customer can simply deploy more software at no additional cost by applying the amount they currently spend with Aurea towards each and every product in the company's portfolio. For more information, visit

About Aurea
Aurea is a family of companies that help global businesses accelerate digital transformation through unlimited access to the world's first enterprise software library. Customers enjoy access to every product in Aurea's portfolio – all of which are cloud-based, enterprise-scale and easy to use – with one simple subscription. The group's unique AureaOne operating model and acquisition strategy grow that portfolio every year, creating unparalleled value and unlimited possibility. Aurea is an affiliate of ESW Capital. For more information, visit or follow @AureaSoftware on Twitter.



Aurea and the Aurea logo are trademarks of Aurea Software, Inc. All other trademarks referenced are the property of their respective owners.

As a community management professional, I often think about inclusion. When I think about how to approach inclusive culture, I believe Diversity and Inclusion programs should closely integrate with Internal Communications, Learning & Development and be an integral part of digital transformation conversation. They all funnel up to employee experience and company culture.

I wrote this thought leadership article to consider these four steps to bridge the inevitable digital skills gaps across an organization, including:


  1. Understanding the lay of the land (including employee demographics and technology tools)
  2. Eliminating waste and confusion in your digital workplace
  3. Developing clear enablement programs for digital engagement
  4. Implementing measurements to ensure digital workplace success


What do you think? You can read the full article on CMSWire.









Founded in 1999 in Austria, IT consultancy and service provider Qualysoft helps businesses manage digital transformations and disrupt their IT infrastructure through cutting-edge technologies in areas like customer experience management, application services, e-government and resource management. Of course, this kind of work is a massive undertaking, which is why Qualysoft partners with Aurea CRM in order to deliver the best results possible.


While speaking to Steffen Dudda, CEO at Qualysoft Germany, we learned that Aurea CRM plays a vital part in rejuvenating the way his clients work and handle their own customers. Here are some highlights from our recent discussion:


Mark: How long have you been an Aurea partner, and how would you describe your company’s offerings?


Steffen: Qualysoft became an Aurea partner in early 2015, nearly four years ago. Our IT services span general customizing and programming, process consulting, technical consulting, specification workshops, product-independent CRM consulting and CRM strategies, business consulting, migration analysis and execution, as well as support services.


Mark: Which Aurea products do you specialize in?


Steffen: Qualysoft specializes in the whole product portfolio around Aurea CRM and Aurea Email Marketing.


Mark: Tell us about some of your favorite customer success stories.


Steffen: One example is Energie Steiermark in Austria and Germany. The energy service provider relies on integrated customer relationship management, state-of-the-art SMART Meter solutions, intelligent document management and a comprehensive self-service web portal for customers. In order to better serve their customers at each point of contact and be able to perfectly implement legal requirements for unbundling and SMART Meter, Energie Steiermark and Qualysoft partnered on their strategic “Dachstein” project.


We successfully designed a new architecture for their master data structure, which complies with data protection regulations and the company’s sales and service requirements. This gives customers the opportunity to view and, if necessary, amend or conclude all contracts, correspondence or invoices that they have with all Energie Steiermark companies via a new customer portal. In addition, Aurea CRM’s ticketing module allows for the central management of customer-related activities so that tickets are routed and processed automatically to designated teams based on different criteria.


We also work with Hirslanden, the largest medical network in Switzerland, to support their needs across marketing, guest relations, quality assurance, management, healthline and administration for 18 locations. After connecting Aurea CRM with their email, calendar, web content management system, SAP patient system and central database, Hirslanden was able to better nurture relationships with patients, administer quality measures such as patient surveys and evaluate customer feedback. As a result, the private clinic group now delivers even more personalized patient care across all locations, introduced a largely automated Privé membership, and can automatically update all available doctor data on the website.


Mark: What CX best practices do you recommend to your clients, based on your extensive experience with our products?


Steffen: There are several things we’ve learned along the way to help our clients. We understand which project approaches are most likely to get off the ground smoothly, and what obstacles clients often need to navigate. For instance, we advise clients to consider the importance of maintaining technical documentation. It takes time, especially with frequent document changes between systems, but it speeds up the process of adding or changing features.


Another thing we recommend in conjunction with CRM implementations is a SQL database performance analysis. By optimizing indexes or uncovering opportunities for improvement, our clients get even more out of Aurea CRM. In addition, we’re happy to work with teams on optimizing every last element of their CRM implementation, including email signatures in Outlook, BingMap functions and identifying conditional mandatory fields.


Mark: What do you think are the most important trends enterprises should be considering when it comes to digital transformation?


Steffen: In our opinion, some of the main trends when it comes to customer experience management include artificial intelligence, automation of processes and solutions, chatbots and the digital workplace. Just as important is for people to go back to the basics in the sense of making elementary things important again -- e.g. data quality, social CRM, etc.


Copyright: Qualysoft GmbH

Last month, our CEO Scott Brighton introduced the new Aurea. Scott shared our inspiration for bringing an unlimited approach to enterprise software and our vision for how it will deliver unparalleled value to our customers.


Today, we’ll get into the details. How does Unlimited work? What can you expect? How will it impact your business?


First, the basics. As Scott mentioned, Unlimited is not a program like its predecessor, Aurea Prime. It’s simply the way we do business. Like Netflix is synonymous with its approach to virtually endless content, Aurea now means unlimited access to the world’s first business software library. Nothing to join, no opting in or out. When you’re an Aurea customer, you get all our software. Period.



Next, the logistics. Our entire portfolio of products now lives in our software library. It includes the latest version of every product in both Standard and Enterprise editions, cloud and on-prem where applicable. It’s all there, and you can access all of it without restrictions or fine print.


The way your subscription works is simple. You can take the amount you spend with Aurea today and apply that amount towards each product in the library. For instance, if you currently spend $100,000 per year as a CRM customer, you get $100,000 towards each other product. That means $100,000 towards Jive. $100,000 towards CX Messenger, $100,000 towards AlertFind. The list goes on. If you choose a product of lesser value - great. It’s 100% covered. If you choose a product of greater value, simply cover the difference. And even better - every time Aurea adds a new company or product to the library - you get immediate access to that as well.


How do you deploy new products from the library? Currently, you work with your account executive and they will bring in our team of experts based on the product(s) you choose. If you see something you’re interested in, get in touch with your account executive and he or she will help coordinate the process.


What about support? Every product in the library comes with our Standard Support, which covers day-to-day troubleshooting, bug fixes, etc. You always have the option to upgrade to a premium offering like Platinum or A-List or to engage Professional Services for more complex deployments.


Here’s what this looks like in action. Say you’re a Jive customer. You browse the software library, and notice AlertFind, our emergency notification system. You don’t have a tool like that and it seems worth checking out. You contact your account exec, confirm that your Jive spend covers the AlertFind license you’ll need, then work with the Aurea team to set up a proof of concept. You try it out for a month, determine that it adds value – especially in conjunction with Jive, with which it integrates – and move forward with a full-scale deployment.


You now have the means to easily contact your employees across multiple channels in an emergency or business disruption at no additional cost.



This scenario conveys one of the core values of Aurea Unlimited: the ability to try new things, with very little risk, and either hit the ground running or fail fast. It removes the barriers to innovation and opens up endless opportunities to add incremental value, quickly, efficiently, and cost-effectively. The expectation is not that your entire software stack will suddenly all come from Aurea, but that you will gain the immediate ability to try things that may have otherwise been out of reach.


Best of all, that ability will continue to expand in both breadth and depth. We plan to add new products to the library as we build and acquire them – multiple times per year – as well as enhance our existing offerings. Like Netflix, the Aurea software library is not a static repository but an always-growing portfolio, committed to offering the most relevant and meaningful content to its users.


Every uncharted territory comes with speed bumps, and we expect to improve and hone the Unlimited process as it evolves. For now, we’re drawing a line in the sand: it’s time for a new approach to enterprise software. It’s time that software companies truly enabled their customers’ digital transformation. We believe Unlimited is the best way to make that happen, and like Scott said, we’re betting the business on it.


Questions? Ideas? Your feedback will help us make the new Aurea Unlimited even better, even faster. Get in touch with your account executive to learn more about how you can benefit from Unlimited, starting right now.


Planning ahead? See the Discover Unlimited Possibilities with Aurea (Official Webinar Recording)  where you’ll get all the details on how to take advantage of the new Aurea Unlimited.

We hope everyone had a wonderful, engaging and informative time in Munich and New Orleans! Aurea Experience 18 was an amazing opportunity for customers, partners and Aureans to connect with each other and learn how to do more with our Jive communities. What’s more, we had the honor of celebrating our Aurea Experience 2018 Gold Standard Award Winners.


The Results are IN!



It’s been a pleasure to unveil these SEVEN incredible customer winners for this year’s awards. Each one exemplifies the thought leadership attributes we love to see in our Jive customer advocates on AureaWorks, at Aurea Experience and beyond. They’ve all accomplished outstanding employee engagement at their respective organizations through leadership in collaboration, connections and community management.


Congratulations are well-deserved for:

  • Dina Vekaria-Patel - We chose to highlight Dina for her work evangelizing and educating Pearson colleagues on the value and use of social and business communities. She does this through 1:1 and group training, as well as peer-to-peer resources like webinars, how-tos and her awesome “People of Pearson” advocates vlog.
  • Dori Gray - Dori does an impressive job managing Medidata Express, where she connects employees to each other and to the information they need. She ran a Jive space with 40,000 people in her last role, which inspired her passion for collaboration. She’s an active, valued member of this very community (AureaWorks).
  • Ellen Anderson - Ellen maintains a vibrant Thomson Reuters community and Jive’s largest cloud instance, with a 70-80% active user rate and 236 engagement index. We appreciate her time as a dedicated and thoughtful member of our Jive Customer Advisory Board, and love that she’s proud to be “raising independent, fierce, smart, and awesome nerds.”
  • Hazem El Mahmoudi -  At Faurecia, Hazem leads the implementation of new Jive feature packages from building through testing and validation, and coaches users and admins on how to use Jive most effectively. He’s also a big help here on AureaWorks, where he actively answers questions and proposes new ideas.
  • Helen Chen - Helen of Carbon Black leads Jive’s Boston Area User Group, setting up group meetings and connecting peers. She’s also earned an AureaWorks “Above and Beyond” badge for all of her daily collaboration on AureaWorks, where she quickly and accurately helps other members. And, of course, we can totally relate to her passion for Fitbit, Instant Pots and video production!
  • Tanya Burak - Tanya does a great job running Savills’ global intranet and internal communications strategy, supporting more than 12,000 users across 60 countries and 600 offices. She’s also been a huge asset to our community of Jive customers in the UK, leading user groups (and fabulous holiday parties).
  • Tracy Maurer - Tracy’s passion for improving Commvault employees’ work experiences through enterprise collaboration tools shines through every day. Not only does she participate regularly in this community - leading testing groups, helping members, answering questions and sharing her knowledge - she also works directly with our Jive team to constantly improve the product. 


Credit: Andrew Kratz, Social Edge Consulting



Please congratulate all of our winners in the comments below.


Stay tuned for our official recap of the event to come next week - including presentations for reference!


Your AE18 App points will be doubled and added to your AureaWorks profile points by December 14, 2018.


This afternoon at Aurea Experience 18, we issued our official announcement detailing the new Aurea PeopleGraph platform. For those of you who weren't able to watch Scott Brighton's keynote presentation live, check out our press release below, which summarizes many of his key highlights.


In both New Orleans today and Munich last month, Scott discussed how PeopleGraph will:

  • Bring value to organizations by unlocking human potential and driving deeper employee engagement.
  • Power several new Jive features in the coming quarters, including contextual recommendations, intent-based search, intelligent news feeds and a reimagined digital diary.
  • Create a complete map of an organization's relationships through a highly scalable, graph-based data structure that uses sophisticated algorithms to analyze different types and strengths of organizational relationships.



Aurea PeopleGraph Unlocks the Value of Relationship Intelligence Starting with Jive Enterprise Communities


Aurea Experience 18 explores how unprecedented insight into people’s work relationships will reinvent enterprise connections, discovery and collaboration


NEW ORLEANS, Dec. 4, 2018 – Aurea, the company behind some of the world’s greatest customer and employee experiences, including Jive’s collaboration solution, today unveiled its PeopleGraph platform, which extracts sophisticated relationship intelligence within organizations to power enterprise communities centered around people. At Aurea Experience 18, Aurea CEO Scott Brighton shared how the company is helping its customers unlock human potential and drive deeper employee engagement by leveraging graph database technology to fundamentally transform traditional discovery and collaboration experiences.


“The nature of work has evolved dramatically as more global, virtual and distributed workforces have emerged, creating a clear imperative to re-establish people as the core of the collaboration experience,” said Brighton. “That’s why we reimagined Jive around PeopleGraph as an organizational ‘brain’ that understands each company’s web of ever-changing relationships. With this powerful intelligence, Jive will deliver a vastly improved experience for enterprise collaboration.”


The Aurea PeopleGraph mines billions of organizational connections to create a complete map of a company’s relationships across people, content and activities. This deep insight will drive unparalleled relevance and personalization as Jive releases several innovative collaboration capabilities in the coming quarters, including:

  • Contextual recommendations – PeopleGraph will help organizations accelerate their pace of content creation and reduce duplicate work by allowing Jive to recommend related experts and documents in real time as people work.
  • Intent-based searchIn order to help people quickly find what and whom they’re looking for, the PeopleGraph search engine will go beyond keywords to truly understand the real intent of each search. Jive’s new discovery experience will leverage advanced content semantics and valuable intelligence about each person’s interactions to deliver better results.
  • Intelligent news feeds – PeopleGraph will also eliminate digital crowding in Jive news feeds by leveraging its relationship web to prioritize the information people care most about.
  • Reimagined digital diary Jive’s new mobile-first personalized assistant will save people time and ensure more successful, productive meetings. PeopleGraph will enable this by instantly merging a user’s calendar appointments with recommendations of related people and information from multiple digital tools.


These new collaboration experiences will be underpinned by PeopleGraph’s highly scalable, graph-based data structure built on Amazon Neptune. Each community’s PeopleGraph will use sophisticated algorithms to analyze its full spectrum of people-to-people, people-to-content and content-to-content connections, both within Jive and from other applications across a company’s digital ecosystem. The platform interprets differing types and strengths of relationships – from hierarchical and explicitly defined connections, to implicit connections with people who have similar skill sets, interests and other affinities.


Following the initial launch with Jive, Aurea will roll out PeopleGraph across its entire software library so more businesses can uncover and enrich connections inside and outside their organizations.


About Aurea Experience 18

Aurea Experience 18 spans two free events in Europe and North America, where Aurea customers and partners enjoy three informative tracks with more than 15 breakout sessions on employee engagement, the new digital workplace and customer intelligence. Speakers include more than a dozen customers from organizations such as American Airlines, Carlson Wagonlit Travel, Citi, Commvault, International Committee of the Red Cross, Lloyds Banking Group, Morgan Stanley, Pearson, Schaeffler, Vodafone Ukraine and more. In addition, the conference offers a “boot camp” track, where Jive community managers learn key skills, strategies and best practices for building strategic plans, increasing adoption and driving advanced community use cases. For more information, follow @AureaSoftware and #AureaExperience on Twitter.


About Aurea

Aurea is the technology behind some of the world's greatest customer and employee experiences, for the largest and most successful brands. Aureas platform, engagement and vertical solutions help companies create exceptional, end-to-end experiences for their customers – driving both retention and growth. Aureas family of companies deliver process management, messaging, customer relationship management, email marketing, project and portfolio management, and collaboration software, as well as industry solutions for retail, insurance, energy and life sciences. Aurea Software, Inc. is an affiliate of ESW Capital. For more information, visit or follow @AureaSoftware on Twitter.




Aurea and the Aurea logo are trademarks of Aurea Software, Inc. All other trademarks referenced are the property of their respective owners.

Our latest article on CMSwire asks a question Aurea’s product team has been thinking about quite a bit lately: Why did most enterprise social networks struggle while consumer social networks boomed? In my opinion, it’sbecause traditional enterprise tools focused on content instead of people. We believe that for a digital workplace to succeed, it must emphasize the “network” part of social network and enable relationships to be the driving force behind communication and collaboration. How? Graph technology, of course.


Read the full article for my thoughts on people-centric enterprise social and an explanation of exactly why graph technology is such a game-changer.


And, if you haven’t already, I’d encourage you to check out Scott Brighton’s blog post on how graph technology is driving the long-term future of Jive in particular.

Over time, technology companies tend to “rebrand” themselves. They update their logo, change their tagline, pick a new color scheme for their website. Underneath, however, their business model and relationship with their customers remains exactly the same.


At Aurea, we have a new logo.  But this is no ordinary rebrand. We are not just freshening up.  We have a new mission that fundamentally transforms the heart of who we are, and more importantly, what we do for you.


Today, I am thrilled to introduce the new Aurea.


Let’s start with that new mission statement. We worked hard to distill our reason for being into one sentence, and I believe it accurately communicates what the new Aurea is all about:


Aurea helps global businesses accelerate digital transformation through unlimited access to the world’s first business software library.


The first half of the mission statement is the “why.” Our singular goal is to enable and power your digital transformation. To us, that means that helping you reinvent and disrupt your industry with a host of technologies. The second half is the “how.” We are changing how you consume enterprise software in order to deliver on the “why.”


Digital transformation is sophisticated. It’s typically expensive. And it can be hard. By giving you unlimited access to our rapidly expanding library of software, you can do things that - given the reality of operating budgets - you would not ordinarily consider doing. Things that enable you push forward and create sustainable, competitive advantage in your industry.  You can drive change and competitive advantage that is not metered by technology budgets, but is only metered by your company's aspirations and capacity to drive change.


As an Aurea customer, you will have access to every product in our portfolio. It’s not a program or something you sign up for; it will be the fundamental basis of your Aurea relationship and an automatic advantage of being an Aurea customer. Each and every product – cloud and on-premise, Standard and Enterprise – all live in our software library, and as of today, they will all be available to you as part of your library subscription.


While this model may be new to enterprise software, it’s an approach that we’ve all adopted in our personal lives. Netflix. Spotify. These companies changed the way we consume content. They transformed their industries from a model of scarcity and “by the drink” purchase or rental, to one of unlimited access. In the old days, you could only afford so many DVDs or records. That’s economic scarcity.  Then Netflix and Spotify came along. Now, with one subscription, you get unlimited access to all their content.  Your consumption is metered by appetite, not economics.


This is precisely what we’re doing for enterprise software. Currently, scarcity still reigns. When you’re making bets about what technologies are going to matter and what tools will drive your digital transformation, you’re typically limited by budgets. You can only afford to buy so much IT. You’re forced to place the bets you hope will have the most impact.


To eliminate those constraints, we were inspired by this consumer content model. Bring Netflix to enterprise software. Give you access to everything we have in a library that grows bigger and better over time.


Some of this may sound familiar. Aurea Prime was the first incarnation of this idea … and along the way, we learned that we made it too complicated. You could get this product, but not that product, or only this amount. You could get Standard, but not Enterprise. And the pricing was confusing. It didn’t distinguish between customers who were investing $10 million per year and $10,000 per year. So we decided to change all of that - with the new Aurea.


In the next few weeks, we’ll be sharing more information on how you can take advantage of your Aurea software library subscription.  And in 2019 we'll be looking to bring to you more exciting innovation - both by organically innovating on the products already in the library as well as acquiring new software products that can extend or enhance the value of the products you are already using.


Our vision is to spend billions on software so you don’t have to. This is a big idea and a big change. Our mission is to reinvent enterprise software, and we’re betting our business on this concept of unlimited possibility. And we couldn’t be more excited to have you along for the journey.

As you may have heard, our long-time customer, Vodafone Ukraine, was recently honored with a Gold Step Two 2018 Intranet and Digital Workplace Award. The leading Ukrainian mobile operator has been using Jive for four years to successfully fuel employee collaboration and strategic alignment. As a result, the organization doubled its employee net promoter scores, achieved over 88 percent adoption, and saved over $2 million through increased employee efficiency (by spending less time in meetings and making corporate memory searchable).


On November 13, we’ll hear from world-class internal communications experts like Tetiana Kipiani and Andriy Yaremko from Vodafone Ukraine, as well as Anna Kravets, CEO, ANROM Social Business, during our digital workplace track at Aurea Experience 18 in Munich:


Breakout Session: Tuesday, 13 November, 1pm

Title: How to fuel a world-class digital workplace to encourage action, innovation and drive real business results

Recipient of the prestigious 2018 Worldwide Intranet and Digital Workplace Award, Vodaphone Ukraine, and their partner ANROM, share the challenges and lessons learned in achieving over 88 percent community adoption, driving improved employee satisfaction and delivering millions of dollars in cost savings with their Jive community. This session will leave you with plenty of techniques for engaging employees and best practices you can implement within your community today.


In preparation for Aurea Experience, I recently checked in with the Vodafone team to find out more about how they’ve using Jive to achieve these fantastic results. Here are some highlights from our conversation.


Katherine: Which best practices surrounding Vodafone Ukraine’s community adoption and employee engagement are you most proud of?


Tetiana Kipiani, Head Employee Learning & Development and Internal Communications, Vodafone Ukraine:

We are very grateful to the Jive platform for its flexibility and technical possibilities, which have been helping to bring all our ideas to life for the past four years. We are really proud of all the customizations that we were able to implement in PROSTOR (what we call our Jive-powered digital workplace). Those unique features allow us to use the intranet as a driver for organizational change and cultural transformation. They are:


  1. OVATIONS, a module that lets people give digital thanks to colleagues


  1. Vodafone Smart City, a gamified module for volunteer activities


  1. In touch with Executives, online chat rooms with our top leadership


  1. Agile Knowledge Base, where we promote tools for flexible management models


All of these creative UX/UI design solutions effectively support real business processes and strengthen the main vectors of our company's development strategy.


Katherine: How do you think workplace technologies and mindsets need to evolve to address employees’ changing needs?


Natalia Humenyuk, Expert on Employee Development and Internal Communications, Vodafone Ukraine:


We believe all intranet functionality should be interesting, useful and attractive to users in the first place. At the same time, digital workplaces should contribute to the achievement of business objectives. It’s useful to follow the trends as well, because your digital workplace solution must align with the processes and phenomena that are happening globally.


And it's not just about business. Sometimes, to keep users engaged, you need a bit of hype. The source of your inspiration could be found in showbusiness, mass media, etc. For example, for the last couple of years, we have been pursuing the challenge of creating a strong community of corporate bloggers. We call this project “Vodafone’s Bloggers Hub.” We’ve taken employees all around the country and taught them all the subtleties and tricks of vlogging, copywriting, photo blogging, etc. We’ve taken all the risks and just done it.


This case was even recently recognized by global intranet community. The jury of the Intranet & Digital Workplace Awards 2018 noted our project as a unique and courageous example of adding a strong blogging ingredient to the company's corporate culture mix. So, do not be afraid to be modern in a corporate environment -- this is our credo.


Katherine: What are you most looking forward to next week during the Aurea Experience conference?


Andriy Yaremko, Expert on Employee Development and Internal Communications, Vodafone Ukraine:

It will be our first participation in this kind of professional event. We are looking forward to meeting like-minded people. We are ready to share our stories of the ups and downs of our PROSTOR community. We want to learn about the successful use cases of colleagues, intranet trends and, then, use this knowledge to improve Vodafone Ukraine’s PROSTOR. And of course, we will be happy to share some tips from our experience of winning global awards.

This year, we were excited to welcome the International Committee of the Red Cross (ICRC) – an impartial, independent and neutral organization ensuring humanitarian protection and assistance for victims of armed conflict and violence – to the Jive and Aurea family. The organization brought in Jive to empower colleagues to work across regions on important thematic areas such as urban violence and creating better conditions for people living in detention centers. I’ve been inspired over the past year as I’ve had the honor to support the ICRC in their efforts to help manage major change processes and improve social collaboration.


On November 12 and 13, we’ll hear from Ernesto Izquierdo, ICRC's social collaboration project manager, at Aurea Experience 18. He’ll share how the organization is using Jive to enable conversations that cut across hierarchies and locations as part of our opening keynote presentations and our employee engagement track in Munich.



Breakout Session: Tuesday, 13 November, 2pm

Title: Advanced and innovative engagement techniques

Got the basics down for engaging your employees using your Jive platform? Getting to the next level can be a challenge. Ernesto Izquierdo from ICRC and the UBM team have some creative ideas for using Jive as the basis for unique and specific types of engagement, including techniques for more productive meetings and linking peer-to-peer recognition with charitable giving.






In preparation for Aurea Experience, I recently checked in with Ernesto to find out more about how the ICRC is using Jive to support over 50 internal communities and facilitate their work on several humanitarian projects.


Michelle: Which best practices surrounding ICRC communities are you most proud of?


Ernesto: Our colleagues work in over 80 countries, and Jive is enabling us to work together across regions in ways we were not able before. We use Jive to drive conversations about our new institutional strategy and engage our 18,000 staff on a single hub. It helps us get feedback from people who are directly involved with the implementation of our strategy across all the many places we work.


Some of the subjects we work in are highly confidential, and unlisted groups in Jive help those teams discuss topics and securely capture decisions instead of asking questions over email and getting lost in all the exchanges. For example, one of our teams used to send over 100 emails to discuss and validate one biomedical item. Now all this discussion takes place in one single thread via Jive. This improves the effectiveness of our work and ultimately increases our capacity to help people caught up in armed conflict and violence.



Michelle: How do workplace technology and people’s mindsets need to evolve to address employees' changing needs?


Ernesto: Regarding the mindsets, we are building specific trainings for our managers, called

“Managing in the digital age at the ICRC.” Our aim is to explore together how we can do things differently and more effectively with new digital tools. Of course, we need to take a step-by-step approach, listen to what people value about their current ways of working, and show them how new practices such as “working out loud” could help drive our teams to learn from what and how others are doing things, as well as ease communication across hierarchies and silos.


At the same time, we have to understand and respect that not everyone will want to use social technologies. We are the oldest existing humanitarian organization, so we know how to adapt to changing environments. However, the speed with which digitalization is changing work processes and transforming every single aspect of life is still a challenge, but one that we are embracing. In order to facilitate this evolution for digital workplace technologies, we need to invest more and more in user experience, and in providing an easy journey for our ICRC staff. By keeping simple processes to under two or three steps, we can ensure that people maintain their ability to respond quickly to humanitarian needs worldwide.


Michelle: What are you looking forward to next month during the Aurea Experience 18 conference?


Ernesto: I'm looking forward to meeting great community specialists, such as Jon Ingham and Dan Thomas, and seeing how other organizations are using Jive to achieve their objectives. I'd like to have honest discussions, not only about positive achievements, but also about real challenges and how people are tackling them. I'm also really interested to learn more about Jive and Aurea's on-premises roadmap.

We're getting excited for Aurea Experience 18 to kick off next month in Munich, and then this December in New Orleans. As we get closer to this next customer and partner conference, we've announced another speaker in our stellar mainstage lineup: Brad Bebee, principal product manager for Amazon Neptune. Check out today's press release below for more details on what Brad will cover during his keynote, and how Aurea is leveraging Amazon's graph database to power the future of Jive.


Hope to see some of you in Munich or New Orleans very soon!



Aurea Plans to Unveil PeopleGraph, a New Technology Leveraging Amazon Neptune that Will Power the Future of Jive Software


Aurea Experience 18 to detail innovative relationship intelligence platform; feature mainstage keynote by AWS’s Brad Bebee on the advantages of graph databases


AUSTIN, Texas, Oct. 30, 2018 – Aurea Software, the company behind some of the world’s greatest customer and employee experience solutions, including Jive Software, today announced that Brad Bebee, principal product manager at Amazon Web Services (AWS), will keynote at Aurea Experience 18 on November 12 in Munich and December 4 in New Orleans. Alongside Aurea CEO Scott Brighton, Bebee will explore how companies like Aurea are leveraging Amazon Neptune, a fast, reliable, fully managed graph database service that makes it easy to build and run applications that work with highly connected data sets.



“At Aurea, we’ve been committed to AWS for nearly a decade, which is why we’re so pleased to have Brad join us at Aurea Experience this year,” said Scott Brighton, CEO at Aurea Software. “He’ll discuss the power of Amazon Neptune, and how we’re re-establishing people as the center of enterprise social networks in order to create a vastly improved experience for enterprise connection, discovery and collaboration.”


At Aurea Experience 18, Brighton will unveil details of the massively scalable PeopleGraph technology Aurea is building on Amazon Neptune. Aurea’s new PeopleGraph will take relationship intelligence to an unprecedented level of sophistication to support enterprise communities centered around people. This underlying platform will eventually span Aurea’s entire software library to help businesses uncover and enrich different types of relationships inside and outside their organization.


About Aurea Experience 18

Aurea Experience 18 spans two free events in Europe and North America, where Aurea customers and partners will enjoy three informative tracks with more than 15 breakout sessions on employee engagement, the new digital workplace and customer intelligence. Speakers include more than a dozen customers from organizations such as American Airlines, Carlson Wagonlit Travel, Citi, Commvault, International Committee of the Red Cross, Lloyds Banking Group, Morgan Stanley, Pearson, Schaeffler, Vodafone Ukraine and more. In addition, the conference will offer a “boot camp” track, where Jive community managers can learn key skills, strategies and best practices for building strategic plans, increasing adoption and driving advanced community use cases. For more information, follow @AureaSoftware and #AureaExperience on Twitter.


About Aurea

Aurea Software, Inc. is the technology behind some of the world's greatest customer and employee experiences, for the largest and most successful brands. Aurea's platform, engagement and vertical solutions help companies create exceptional, end-to-end experiences for their customers – driving both retention and growth. Aurea's family of companies deliver process management, messaging, customer relationship management, email marketing, project and portfolio management, and collaboration software, as well as industry solutions for retail, insurance, energy and life sciences. Aurea is an affiliate of ESW Capital. For more information, visit or follow @AureaSoftware on Twitter.




Aurea and the Aurea logo are trademarks of Aurea Software, Inc. All other trademarks referenced are the property of their respective owners.

A few years years ago, I had the privilege of working with Katrin Fischer, the social intranet project manager at Schaeffler Group, on the early stages of their Jive launch. The other day, I had a chance to catch up with Katrin about how things have been going since then, and get a sneak peak of her upcoming presentation at Aurea Experience, where she’ll be discussing Schaeffler’s evolving digital transformation, and how her team is getting and keeping employees engaged and working in new ways.



Schaeffler is a global automotive and industrial supplier with more than 92,000 employees in over 50 countries. In the interview below, Katrin explains how the company’s collaboration and communication have evolved since replacing their 15-year-old intranet four years ago. In particular, she describes how Jive (aka “Schaeffler CONNECT”) now serves as the organization’s primary communications platform, corporate memory repository and virtual meeting place for employees from every division, region and function – ultimately building a transparent culture of cooperation while improving efficiency and strategic alignment.


Michelle: Which best practices surrounding Schaeffler’s community adoption and employee engagement are you most proud of?


Katrin: Last week we hosted an event at our headquarters in Herzogenaurach called “Coffee to CONNECT,” where we conducted a small info fair. In advance, we asked within our network if anybody wanted to share their best practices with the audience, and one of the volunteers was the community manager of our global product data management community. He manages more than 1,000 colleagues in his worldwide network and was so excited about the communication possibilities he now has with Jive. This is what he had to say:



“...Lots of things have become a lot easier. The global overview of our meetings, agendas and topics. Searching, finding and sharing information saves me a lot of time.”



This best practice is just one example of many. We now have more than 2,000 groups in Schaeffler CONNECT, ranging from small project teams to huge cross-organizational expert communities. In particular, I am proud of our “Ask the Schaeffler CONNECT experts” group, where we provide our users a place to raise questions, provide feedback and exchange information. A lot of their questions are answered by other interested colleagues who use Jive intensely, which really helps my team reduce our support efforts. In addition, the global multiplier network we started two years ago has been a success. We now have more than 300 guides all around the world who help us spread the CONNECT message throughout the Schaeffler organization.



Michelle: How do you think workplace mindsets need to evolve to address changing business needs?


Katrin: In my project, our huge challenge is how to help change employees’ mindsets (and also those of management) to prepare them for the needs of the changing business world. With Jive, we have introduced a global platform that already provides easier, more intuitive and flexible possibilities for communication and collaboration. Our challenge now is to succeed with changing our communication culture – a long and sometimes hard journey.


In my opinion, this is not a technological challenge. We already have a broad set of tools available and the necessary infrastructure to help people improve their daily work, as well as communication and collaboration with their colleagues and external partners. However, it can be confusing for users to know when they should use which tool, and so we need to define clear use cases and to provide them with guidance through the app jungle.


Michelle: What are you most looking forward to in November during the Aurea Experience conference?


Katrin: For me, the exchange with other Jive users is always the most interesting. I look forward to seeing presentations of other customer projects and use cases, and learning what works well for them. In Germany, we already have a quite close network of German companies using Jive. I am really looking forward to meeting them in Munich and also meeting new faces and making new contacts. Of course I am also highly interested in the Jive roadmap and new developments in the software – in particular, Jive’s on-prem and mobile strategies.




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