• Don't Just Give Me an iPhone 5 (and other loyalty lessons)

    I am a member of six airline customer loyalty programs, but I would only recommend one to my friends (appreciate the great service, Jet Blue). I have at least 14 frequent buyer cards shoved in my wallet, but I only v...
    Profile Photo
    last modified by deirdrewalsh
  • Make a Splash with Your Rollout Strategy

        During the course of her five years with Jive Professional Services, Carrie Gilbert has guided dozens of Jive customers through the process of defining and implementing their community strategies, dra...
    Profile Photo
    last modified by melissabarker
  • Social Media vs. Social Engagement

    This blog is part of an 8-part series on building a Social Business.   As a social media practitioner, I know it is sometimes overwhelming to remember all of the day-to-day responsibilities we have. Did I post...
    Profile Photo
    last modified by deirdrewalsh
  • Listen Up, Social Managers!

    We're all familiar with the following scenario - a customer complaining or asking a question about your company or product on Twitter.     This tweet is an opportunity.  Today's social Web provides gre...
    Profile Photo
    last modified by deirdrewalsh
  • Does your organization have Social DNA?

    This post is part of an 8-part series on the pillars of social business success.   Once you have taken the big plunge and "DTR" with social business (see: It's Time to Define the Social Business Relationship) , ...
    Profile Photo
    last modified by deirdrewalsh
  • It's Time to Define the Social Business Relationship

    Community and social media managers at organizations large and small are struggling with how to increase adoption of social business technologies.  While there are no formal rules for success, I have compiled the...
    Profile Photo
    last modified by deirdrewalsh
  • Introducing the "Adoption Series" for Community Managers

    When it comes to creating a vibrant community, the major milestones include reaching a critical mass, achieving active engagement, and successful promotion of the community. Having managed several online communities, ...
    Profile Photo
    last modified by melissabarker
  • Building Buy-In As Social Business Matures

    Rachel Happe (@rhappe) is a co-founder and principal at the Community Roundtable, a peer network for social media, community, and social business leaders. She has more than 15 years of experience working with emerging...
    Profile Photo
    last modified by melissabarker
  • 10 Jobs in 1: The Life of an Internal Community Manager

    Last night, I was having dinner with some folks in my social circle.  One of them exclaimed, "Good news! We FINALLY get to hire an internal community manager."  We all raised a glass to toast the victory. Se...
    Profile Photo
    last modified by deirdrewalsh
  • How Do I Start My #socbiz Project?

    I once worked with a client who... well... freaked out because they were overwhelmed with trying to figure out how to start their social business project. After we all calmed down, though, we started.   Starting...
    Profile Photo
    last modified by gialyons
  • I Got the #socbiz Measurement Blues

    Tell me if you've heard this song:   I show how #socbiz can change us, I give them studies and tales. That seems to make them happy, but it all grows somewhat stale. I don't know what they need now, I can't sa...
    Profile Photo
    last modified by gialyons
  • Beyond the Office Party: How to Increase Employee Connectedness (and Profits)

    Do either of these images look familiar?      Chances are if you work in an office environment you have witnessed one or both of these scenarios - the holiday party that got a little out of control o...
    Profile Photo
    last modified by deirdrewalsh
  • Content Should be "$5,000 a Bullet"

      Great humor is grounded in profound truth. That's why Chris Rock's solution to gun control ("make each bullet cost $5,000 because if a bullet cost $5,000 there would be no innocent bystanders") is so funny. Th...
    Profile Photo
    last modified by sam_lawrence
  • Online Communities Are No Field of Dreams

    One thing is for sure -- just because you launch an online community doesnt mean people will use it. Since community software has been around for a long time, most people think its ...
    Profile Photo
    last modified by sam_lawrence