As many of you know, Jive has had a long standing commitment to open technologies. Our engineers are reaching out across communities of developers on open source projects such as JQuery Mobile and Apache Shindig, as well as industry standards, notably, OpenSocial. In fact, Jive has several leadership positions in the OpenSocial Foundation, including myself (President), and a Board member, Matt Tucker, (Jive co-founder and CTO). OpenSocial is a fantastic organization comprised of companies and individuals that are dedicated to working together to move the social web forward with open, non-proprietary technology.


An example of the collective innovation of the community is OpenSocial's "embedded experiences". Jive calls them "App Experiences" (referred to in the Jive UI as "!App"). What App Experiences allows is for cloud applications to be presented to the user, in context, when they are working in Jive. For example, when creating a document in Jive, you can "App Mention" an application, which will open it directly in the context of the document. Here's a great video that shows App Experiences in action.


In the video, you noticed how an application can be made available to the user wherever they are inside the Jive platform, including the Activity Stream, documents, discussions, etc. All of Jive's App Experiences are based on the OpenSocial standard and built using open source (Apache Shindig). With OpenSocial, we now have a standard application model, a true "container" API that manages their lifecycle, as well as server based integrations to social data, both from the app via JavaScript and REST. Over the last four years we've seen OpenSocial move steadily from the consumer world, where it originated, squarely into the enterprise, where it's established itself as the social middleware platform.


This open innovation is representative of a larger trend: The move from brittle J2EE based portals to dynamic, agile social platforms. In my role as the President of the OpenSocial Foundation, I will be speaking about this transition at OW2 Con in Paris at the end of the month. The OW2 is an open source community dedicated to middleware, application platforms, and cloud computing. Our goal is to work with the OW2 community to bring social into that mission. If you happen to be in Paris, it would be great if you could join us. In fact, Tuesday, November 27th, we will be having a day long workshop dedicated to OpenSocial.


It's an exciting time to be working in the social space. I look forward to working with you to build apps, integrate with Jive, & keep the open, social Web moving forward!