As Jive’s CMO, I have the privilege of blogging about our newest offering, the Jive Market Engagement Solution. I'm confident this solution is going to rock the world of marketers everywhere!
Usually we blog on a new product concurrent with issuing the press release announcing that product. However, in the final moments Monday of preparing the news for release, my time was focused on another developing story at Jive: our first community conference – JiveWorld09 – is on the verge of a sell out!
Now that we’ve creatively added more capacity to JiveWorld, I’d like to share some thoughts about yesterday's announcement and why I'm so excited.
First, the facts: our Market Engagement Solution is a new product that combines the power of buzz monitoring with Jive Social Business Software (SBS). We’ve selected Radian6 – a leading social media monitoring platform for understanding "the big conversation" occurring in the social web – and tightly fused it with Jive SBS. Marketers bring observations from Radian6 into a “Market Space,” a new element of Jive SBS. There, marketers add other observations – perhaps a tweet or blog post – and socialize those observations with colleagues. Think of it as our version of the "War Room," where the right people come together at a moment’s notice. Once a plan of attack is established, actionable Viewpoints are published to help organizations move faster in the moment of pain or opportunity.
And because the solution is available via the cloud, there’s no need to wait behind other initiatives for IT resources.
The time is now for this approach as marketers are in a lather about the increasing velocity of social conversations and are struggling to stay on top of those conversations. When we were preparing for press interviews - more on the market reaction in a moment - our PR team reminded me of the classic I Love Lucy episode where Lucy and Ethel go to work in a candy factory. They manage at first, but you're probably smiling now as you remember how quickly they were buried in a speeding conveyer belt of chocolates. Like Lucy and Ethel, marketers are getting buried in alerts and “helpful” heads-up emails as yet another co-worker asks “I saw some customers twittering that they are dying to have feature X in the product. Should we do it?” And as those emails circulate throughout an organization, people are reminded that “Reply All” is not effective for collaborating on a firestorm or real-time, online sentiment.
At Jive, we are electrified by the responses we’re getting from customers, and the market reaction has been equally electrifying:
- Susan Scrupski writes “The Jive Market Engagement announcement is the first Enterprise 2.0 announcement of its kind blending traditional social media monitoring and measurement with a leading enterprise social computing platform.”
- Jeremiah Owyang and R “Ray” Wang commented “Jive’s offering is really a customer relationship module in disguise, yet because of the web-based offering marketing can implement this pseudo-CRM solution without involving IT.”
- In his Collaboration 2.0 blog, Oliver Marks begins his analysis with the provocative headline “How Kanye West influences enterprise social business strategy.”
As always, thanks for taking time today to Jive with us. If you haven’t already done so, please register now for JiveWorld. Even though we increased capacity, we’re still limited in the number of additional registrations we can accept and we don’t you want to miss out on seeing Jive's Market Engagement Solution – and all the other powerful capabilities of Jive SBS – up close and personal in San Francisco!