I couldn't resist but think of the classic clip from Ellen Degeneres' stand up act when I was jotting down ideas for this blog. While I realize we may never completely say "farewell" to email, it's fascinating to see questions on the future of email make their way to center stage.

 

Back in October, Jessica Vascellaro of the Wall Street Journal started an online firestorm with her article, "Why Email No Longer Rules," generating a heated debate among readers, with 200 people commenting about whether or not email is in a death spiral.

 

Fast forward just a few months, and now Gartner weighs in on the subject in their Gartner Predicts 2010: Social Software is an Enterprise Reality report which leads with this little bombshell:

 

 

By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users.

 

 

Here's the "wake up and smell the coffee" reality: Social Business Software is much better equipped than e-mail to handle the rich business conversations that are a reality of today's flattened world. And SBS is an incredible tool for leveraging the right people at the right time to help you work better. As we're fond of saying at Jive, "reply all" is no way to collaborate. The report went on to say, "social networking will prove to be more effective than e-mail for certain business activities" and that changing demographics "will lead 20 percent of users to make a social network the hub of their business communications" over the next four years.

 

Social Business Software is an enterprise reality, but it’s not all unicorns and rainbows. Gartner also notes that IT-led efforts to "bolt-on" social features to existing platforms will result in a "more than 70 percent failure rate." No doubt that you will hear a lot about trying to make big IT implementations "more social," but it takes a lot more than adding a Facebook-ish interface or opening a support case from a tweet to make business social. Jive has built a native SBS platform over nine years of working closely with some of the largest - and most innovative - companies in the world. Companies who have their sights set on big outcomes, and are using Jive SBS today to achieve those outcomes.

 

If you're looking to move beyond "reply all," give us a call. We'd love to share more on how the world's #1 rated Social Business Software solution can make an immediate impact on your business.