It has been amazing to watch business functions evolve as the ‘social’ wave continues to make a splash (check out the The Path to Social Englightenment Infographic). One of the hot trends we’re hearing right now from our customers is a measurable uptick in efficiency and productivity as they apply social business software to their sales force.
The answer is actually quite simple. Sales is a largely a social function. You don’t sell to machines, you sell to people. You also don’t sell alone – you need a team behind you to win. A fully productive sales team needs access to the right information, the right expertise and the right tools - in real time – to give them the edge to win. A social sales strategy needs to be pervasive, meaning it is not limited to a single sales use case. The ability to connect across boundaries – partners, customers and employees – is absolutely critical to take full advantage of the new way to business and can have a big impact on both direct and indirect sales channels.