Marketing EnlightenmentWhat happens when your Marketing team is made up of folks at the corporate level, at the regional and local levels, all over the world? Or even just all over your office building? Mix in all the agency folks you work with, and you've got a recipe for a hot mess, coordination-wise.

 

If you're in Marketing, tell me if any of these sound familiar:

 

  • "Who just updated the XYZ section of our Facebook fan page?"
  • "I'm. So. Tired. Of using email to collaborate with our agencies."
  • "Which digital assets have been most effective in which markets?"
  • "Where are the damn passwords to our 14 Twitter accounts?"
  • "Can someone tell me where our last customer survey results are?"
  • "Oh heck. I didn't know our Brazilian marketing team scheduled that event."
  • "The term 'Integrated Marketing' sounds like an oxymoron right now."
  • "I need to collaborate with someone before responding to this nasty Facebook post, but I don't know who."
  • "We've got a PR crisis in Germany. Who's responsible for responding? Who do we need from Legal on this?"
  • "Why are our 27 brand managers not coordinating with our SoMe team?"

 

I could go on, but I'm getting depressed.

 

National Instruments marketing organization figured out how to use Social Business Software to eliminate these pains and even win a Forrester Groundswell award.

 

Sure, it took time to get there, but it was worth the journey.

 

How would YOU use Social Business Software to coordinate your organization's marketing efforts?