WOW - that's big. I have to say I was surprised when I read that in Matt Wilson's recent article from Ragan Communications. According to a recent report from the Altimeter Group that's the average number of discrete social media accounts across global corporations they talked with (like Hallmark, Adobe, JP Morgan, etc.) - NOT including employee accounts. Many companies don't even have an accurate count of all the corporate social handles. And now virtually every employee has accounts across multiple social networks. A tongue and cheek example of this absurd reality (from a recent YouTube video) we now live in -
That humorous example of the array of networks both companies and their prospective customers navigate now on a regular basis isn't too far off from reality.
So two questions to ask yourself-
- Is information overload further exacerbated by social media?
- Could people across your company benefit from leveraging and tapping into social media?
On #1, I'm of the same mind set as Brian Solis, who wrote another great post recently on The Fallacy of Information Overload, and Clay Shirky - "There's no such thing as information overload - only filter failure".
On #2, I'd go even further and say that without an easy an intuitive way for people across your company to easily set up the right social media filters around topics and information that could help them do their job better they will NEVER be able to leverage the power of social media.
So everyone is on the social web, as my Social Business Index infographic pointed out a little while back, right. Now is the time to throw everyone in the organization the life preserver before they really start drowning.
What do I mean by that? I mean give every person a tool to leverage where all the real information across the web now lives - on social networks. This is the way Jive thinks about social. It's not just for the brand police, it's for every single person. And I'm glad we have this philosophy because it's both unique across the landscape of all the social business and media monitoring companies out there, and it's helping every person in organizations that work with us to be more productive. Specifically, I'm talking about integrating social media monitoring capabilities seamlessly into the company's social and collaboration network vs. just the stand alone social media campaign tracking tool that the brand police leverage.
If you haven't seen our Fathom app before take a quick look below at some of the features (and there's more detail in myFathom blog post from few months back) and I think you'll get a better idea of what I'm talking about.
So yes, you have to do all the things that Jeremiah Owyang says in his report, but I'd argue that there's one giant to-do that is too often overlooked - solving the 'filter failure' problem for everyone in the company now that everyone is on social media
What are your thoughts? Do you think every employee achieve better results if they could more easily tap into external social networks?