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With Facebook's IPO today, there have been a lot of conversations not just social media but also Social Business.  While nobody has a crystal ball that can predict the future, it is possible to make some intelligent predictions about where the industry is going.  To get this insight, I sat down with Christopher Morace, Chief Strategy Officer at Jive.

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Q: What's next for the Social Business industry?

Chris: There are so many things coming together at one time: cloud, social, mobile, big data analytics, real-time communication, and user-driven integration. Each of these alone is just a technology, but when they work in concert to help us thrive in a lightning-quick, information-rich world it is truly transformational. We're on the threshold of this transformation, entering an era of smarter, more efficient Social Business systems integrated into the larger enterprise infrastructure and pervasive across the business ecosystem. Such systems will present a simpler face to users while managing ever-larger quantities of data on the back end.

 

One caveat: It's essential to distinguish between these new-generation intelligent solutions and lightweight tools that simply aggregate noise and complicate users' lives. The litmus test is going to be constantly assessing business value. If you can't find hundreds of other companies using the same solution and demonstrating solid results then you should proceed with caution. Beware of false social offerings.

 

What do you predict will be the future of the Social Business industry? Comment below.

Recently, I had the opportunity to sit down with Jive Chief Strategy Officer Christopher Morace to find out his view on what really matters when building a Social Business. Culture? Technology? Strategy?  Here's what he had to say:


iStock_000016149647XSmall.jpgQ. When trying to create a truly Social Business, what are the key success factors?

Chris: I think there are a couple of things that are critically important to enabling success. The first is understanding the way your own organization works, adapts, and evolves.  The second is selecting the right technology platform to enable it. People get confused into thinking that technology will solve everything, or that technology isn't important at all. The reality is that you need to be very mindful of both organization and technological concerns.

 

 

Many companies embrace social by trying it in a place that will provide the most value. There are so many possible places to start and often the most critical component is that a team has clarity on what they want to do and how they want to use it.  In these cases the ability to instantly get up, on, and driving toward value is imperative.  For example, CSC wanted a collaboration solution to help improve expertise location, speed up onboarding, promote innovation, preserve IP, and reduce time spent evaluating solution and technology partner options. Based on the viral success of its pilot (25K users in less than 20 weeks), they launched Jive Software company-wide. With more than 45,000 active members, Jive is at the heart of the company's internal platform, C3. In addition to collapsing time and geo barriers, CSC is seeing a reduction in proposal development times and customer acquisition costs and more collaboration around business processes that are driving efficiencies. Read the full case study here.

 

 

In other cases a CEO may be leveraging Social Business transform their culture into one that is more open, transparent, and adaptable. In these cases it is critical that the solution connect into the systems users spend their time in today. Very few people have the time to learn a new way of doing things in the midst of their hectic schedule, so it is imperative that you go to where they are and add value or give them an inviting doorway into a better way to work in a system like Sharepoint, Outlook, or Office.

 

 

 

 

 

Terry McGraw, chairman, president, and CEO of the McGraw-Hill Companies, exemplifies this point.  He introduced their internal Jive social network to help employees collaborate, share knowledge, and work closer as a team.

 

 

 

 

 

 

Finally, it is really critical that techniques are used to help orient new users on the system and get them to a place where they are producing real business results. We have found that game mechanics are really useful here. Users are given simple quests, challenges, and incentives that motivate them and help them learn how to quickly accomplish things they want to do. They are immediately recognized and rewarded, and they see others doing the same things. It's an effortless way to turn novices into highly productive users.

 

 

 

 

To read more about gamification, see Molly Kittle blog post The specified item was not found.

 

 

 

 

 

 

What do YOU think are the key factors for success in Social Business? Comment below.

We are in a Data Revolution. 


Last year, people stored enough data to fill 60,000 Libraries of Congress (The Economist, May 26, 2011).  Additionally, organizations are now capturing more detailed information about their employees and customers than ever before.  From Wall Street to Walmart, people are buzzing about big data and the enterprise social graph.


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To help understand this phenomenon, I interviewed Jive Software's Chief Social Scientist David Gutelius

 

What is the enterprise social graph?

It’s the total social context of enterprise activity.  It includes everything happening “inside” an organization as workers interact, exchange information, create new things, and engage.  It also includes the ambient, larger context that includes vendors, partners, competitors, shareholders, and other actors that are usually considered to be “external” to the everyday functioning of the business.  Basically, the enterprise social graph is a better way to understand, analyze, and act on key drivers that modern enterprises face.


So how does it work? 

The easiest way to think about it is to imagine a large network graph. It’s made up of different kinds of “nodes”, which could be individual people, artifacts (such as docs, or discussion), and even topics and groups of people.

 

Now, add links that tie these nodes together in some sort of relationship.  Those links could be explicit things like Bob follows Sue or Bob is a member of the IT group. But they can also be implicit relationships, like Bob is linked to cybersecurity as a topic because of his behavior in the community.


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Now add the element of time.  The picture above is constantly changing through the course of any given day. Nodes emerge or disappear as the company hires people, enters into a new partnership, or reorganizes a division. The strength of ties between those nodes flex or weaken like a muscle, as new relationships form and others decay. A competitor announces a major product breakthrough, which sets of a chain reaction inside your company.  That can be expressed as a dynamic, multidimensional graph.

 


Why is the enterprise social graph important?

Once you understand in a deeper way how people and things are connected, some new things are possible.  For instance, you can detect redundant projects and efforts.  You can locate expertise – not what’s in an employee directory, but based on what people do and what the network itself thinks their expertise is.    You can begin to surface tacit knowledge and learning that’s stuck inside people’s heads.  And you can match the right resources when it matters, before someone has to ask for it.

 

All of this boils down to helping people get through a decision-action cycle more effectively.  Businesses take action.  Leveraging the enterprise social graph makes it possible to loop through to decision and take action more quickly, more efficiently, and with higher quality results.  If you can make better use of what’s in your network – or even just know what’s there – you gain new insight and access to potential resources relevant for the problem you’re targeting.

 


How is it changing Jive's products?

The enterprise social graph, as we’re enabling it, helps users get productive, find what they need, and make better decisions faster.

 

We’ve designed Jive to help customers leverage their own enterprise social graphs with those end goals in mind, whether they’re using Jive to power a customer support community or to collaborate with colleagues.   We’re moving towards creating an enabling platform that adapts to users and their needs, where most offerings in Social Business are still passive streams of activity and communications out of context.

 


Can you give a practical example of the benefits to the end-user?

For instance, Jive Edge brings personalized recommendations of people, work, and artifacts to the users who should see them.  Here we’re filtering and prioritizing information people need to do their jobs better, helping people literally connect the dots in their enterprise social graph, and proactively creating ad hoc teams that can address questions and needs jive-edge-jive-find-25430.jpgquickly.

 

Jive Find, our approach to enterprise-class social search, is another example.  There, we’re making use of those dynamic signals in the social graph to inform our search engine why this particular user is making this query at this time. In other words, we’re taking into account lots of information about that person to help shape search relevance – from where you work to what you do to who and what you’re connected to.  We’ve put together an incredible R&D team working this and related problems.

 

In terms of the future, all I can say is “Buckle up!”.  Our mission is the change how work gets done, and we’re just getting started with making enterprise social graphs actionable.



Want to ask David a question? Comment below.

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-Your Legacy...


Won't be measured by the words in a performance evaluation or the size of your office.


It will be measured by how you changed a culture and the lives you touched. By the risks you were willing to take and the foresight of your ideas. By how you made people more productive by making them care more and work smarter. By how you broke down barriers created by titles, levels and cube walls. By how you opened the direction of your business to everyone.


Your legacy will be judged on what you leave behind. So that even when you're gone, they'll still talk about the day you gave them Jive.


To celebrate this manifesto, we've declared May to be Social Business Month


Here are the Top 7 Ways to Get Involved


    • Join the The specified item was not found. Community


    • The specified item was not found.


    • Challenge Your Network to Join the Movement by clicking on the share button above





 

How will you get involved?

Deloitte recently published its list of Top 10 Tech Trends for 2012. At the top of the Disruptors category is Social Business. 

The emergence of boomers as digital natives and the rise of social media in daily life have paved the way for social business in the enterprise. This is leading organizations to apply social technologies on social networks, amplified by social media, to fundamentally reshape how business gets done. Some of the initial successful use cases are consumer-centric, but business value is available – and should be realized – across the enterprise.


To get a greater understand of the trends IN social business, I sat down with Jive Chief Strategy Officer Christopher Morace.


http://m4.licdn.com/media/p/3/000/08b/1bc/129d551.jpgChris, what are the Top Trends in Social Business today?

Chris Morace: Social Business is at a very exciting stage of its maturity. It's becoming crystal clear that this is a massively disruptive solution touching the way we share knowledge, collaborate, find each other, make decisions, do work, and communicate within the enterprise. In many ways this is fantastic because the tools we've built over the last two decades haven't lived up to the job. They were built in a time that didn't even contemplate the volume and speed of information that needs to be processed in order to enable decision making and action in the modern enterprise.  They were designed around enabling organizations to optimize pre-determined process and control at the expense of agility. In this way, Social Business offers the most promise for a new and better way to work.

 

Recently, we have learned some things about what social needs to be great at in order to provide a solution that does not fail us like the previous generations of technology. The first is that Social Business Software must provide a way to effortlessly eliminate the noise and offer high value information based on context. This context can be everything from the knowledge of you based on a real time assessment of the social graph to the place you are or the type of work you are trying to do. Many vendors are mindlessly integrating into enterprise systems recreating the disastrous dead end that was email notifications and RSS readers. Initially, it was delightful to have information coming to you, but eventually the solution collapsed under its own weight. You can't ask a user to constantly manicure streams and manually adjust following models--it's too much overhead.

 

Systems are intelligent enough now to process information at scale, perform what they call big data analytics, and adapt intelligently and in a personalized way to a user. This is a massive investment for the providers of these solutions, but ultimately this is the heart and soul of social business. Having a system that mindlessly spins noise off into an activity stream does not make it social. Organizations are getting smart enough to understand the difference.

 

The second big learning is that a Social Business solution needs to touch and integrate into almost all aspects of the enterprise. The systems that contain content, the systems of record for critical business data, and the existing tools that enable productivity and communication.  The challenge here is that we can't approach this like we did in the past. We can't integrate into a system that breaks when one side upgrades and then the other side upgrades resulting in an endless dance of help desk tickets and IT projects.

 

On top of that we have this movement from the software systems of the past to the cloud driven services of the future. Most enterprises have not embraced the cloud yet in a meaningful way. Penetration and spend in the enterprise is still somewhere around 10%.  We must go to the systems that are being used by the enterprise today while still being mindful of the hundreds of new and exciting solutions being embraced each week.

 

The key here is to integrate in a way that is fluid with the way people use Social Business platforms to get their work done.  The content must stay in the systems that control access and compliance. The data must stay in the systems of record, but still be presented in a way that provides meaningful context. It sounds like an impossible task, but the solutions are in front of us.

 

Techniques that literally enable user driven and "no click" integration. Things like [Archived] Jive Apps Market which allow a user to pull another solution inside of Jive--not just UI, but also actions and the ability to contextually pull data that resides in other systems into social activities.  Tools like Jive Anywhere that ride along in the browser, can recognize other applications like Salesforce, SAP, or Oracle and pull in context from a social business platform, but can also recognize data from those systems that a user may want to discuss on a social platform. These types of approaches allow IT to still be in control and protect the business, but allow a user to immediately get work done and fluidly adapt to a changing application ecosystem within their enterprise. It's really exciting.

 


What do you think? Comment below with your reactions to Chris' post or share your own social business trend.

113643-vQeg2.pngJivers knows how to celebrate releases, especially ones that are this panda-licous. We're incredibly proud of innovations like !apps, Jive Anywhere, myriad user experience improvements, and perhaps most importantly, the fact that it's now so easy for anyone in the world to Try Jive.

 

We don't often show how a new release looks from the inside. As a taste of that, I wanted to post three of the "launch videos" that various teams created to celebrate the features they worked on. As a disclaimer, all the videos were made for an internal contest and with the expectation that they'd never be shown publicly... but I had to share some anyway.

 

!apps Launch

 

What if you could extend the amazing !apps experience to your whole life?

 

 

Jive (is) Anywhere

 

From Jive's Israel office, the power of bringing social to every web page and application.

 

 

 

Quality Team Launch

 

Just what does it from our quality team to bring a Jive release to market...?

 

When I joined Jive about 10 months ago, I had several interesting revelations. Having been in Silicon Valley for my entire career, I thought I was plugged in. I was at Intel and lent a hand to the creation of what is now Flash memory. As a member of the original Mac team at Apple, I learned about changing the world. I was CMO of one of the earliest tablet companies and most recently ran transformational technology startups as CEO. So I'd been around the block, as they say. But Jive was the biggest company I'd never heard of in the hottest market on earth. No awareness, but lots of blue-chip customers. It was weird.

 

I learned that Jive's customers were driving massive change in their organizations with the courage of early pioneers. They were bent on a mission to transform the way work gets done - and they were fervent in this objective. Fervent. Jive also had the most powerful technology, but the market was asking for something simpler and easier. Competitors seemed to think that if you gave away bite-sized social experiences, users would like them. But users found that those solutions wasted time instead of saving it.  And we all need more time. Jive, on the other hand, was focused on delivering proven results for the whole company at once and built a franchise for 700 key customers as a result.

 

I quickly became passionate about these areas of opportunity for Jive, and as a result was asked to lead a team of great colleagues from across the company to help me on this charge. We all took on night jobs (and in most cases day AND night jobs), so to speak, to transform much of what we do.

 

Why am I so proud? Jive launched a major innovation initiative, not only centered on accelerating the pace of our technology leadership in the social business market, but also in the way that we expand the value we deliver to customers.

 

Our launch has three major components:

  • Immediate availability of our next-generation social business platform in Jive Cloud which drives more users and more usage, more of the time for proven business results. Ubiquitous.
  • Launch of Try Jive, a "one-click" free trial for new Jive users who want to experience social business and see how it applies to teams of 25 to 250,000. Simple & easy.
  • A change to the Jive brand as well as a major outbound marketing campaign to reach those team leaders who want Jive within the Global 10,000. Broad-based & friendly.


For more information on this news, read more here: Jive On! 


But you don't have to take our word for it. Check out this testimonial from HP's Trisha Liu:


 

 

I AM proud, because with this launch, we now have a fast on-ramp to the power of the Jive platform, making it simple; we've extending the platform to any employee in a company who uses web apps, mobile, Office, or Outlook technology, making it pervasive; we're making it available for free trial, allowing the power of our product speak for itself to teams of 25 and more; and we're communicating all of this through a new brand emphasizing the ubiquity that Jive's Social Business platform provides.

 

These initiatives were the result of tremendous work by our engineering, data center, product management, professional services, sales, and marketing teams.  While I'm the lucky one who's writing the blog post, I do so acknowledging and thanking all of Jive in this tremendous effort.

 

Now, I would like to hear from you. Please share your thoughts, ideas and questions in the comments below. What do you think of our new platform? How about Try Jive? How can Jive serve you better? What more can we do?

 

Thanks again for driving the New Way to Business through Jive, and we look forward to continuing, together, to change the way work gets done.

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