Screen Shot 2012-09-04 at 4.06.40 PM.pngOne of the best parts of my job is sharing best practices with fellow Jive fans.  As part of our ongoing Office Hero outreach, I will be interviewing Real Office Heroes to learn the secret behind their success.  This week, I'm proud to feature: Tracy Maurer, Collaboration Systems Manager at UBM.

 

Tracy is an Enterprise 2.0 system administrator, evangelist, community manager, and trainer at UBM. An especially important goal of hers is to connect people from various divisions within UBM who otherwise would have no means of meeting, so that they can share experiences and opinions and thereby create new business opportunities.

 

She has used her experience as an E2.0 "outsider" (someone not initially involved in the implementation yet who was converted to an evangelist by the power she found in the tools) to her advantage in convincing others to give it a try. She is a member of The Social Business Council, The Community BackChannel (#cmtybc), and TheCR. You can follow her on twitter @tracymaurer.

 

Tracy, tell us the story of your social business journey.

My personal social business story started when UBM decided to pilot Jive. I was a director on the product team for one of the many UBM divisions, and was asked to be involved in championing the new platform for my department (product management). I was like many people in assuming it would create extra work for me, so I was somewhat skeptical and lacked some enthusiasm. But because I knew it was a pet project for our CEO, I decided to bite the bullet and dive in. I was pleasantly surprised by the ease-of-use, the amount of visibility I was able to generate for key projects, and the time that I was actually able to save myself in the long run. I ended up enjoying working in and with the platform so much that when a role became available on the team supporting it, I quickly applied (heck, I’d been asking when they were going to need more help so I could be first in line!). I’ve learned so much since then, and been so grateful for the opportunity to help so many people across our global business to connect and get work done in a more efficient, visible and connected way. And the people that I get to work with from other companies who offer advice, suggestions and camaraderie has been outstanding as well.

 

What's the biggest benefit of social business?

For UBM, by far the biggest benefit has been being able to connect people from around the world and from very disparate divisions. Our Jive instance is the only software shared by the entire company, and it has allowed people to keep from reinventing the wheel in many areas including 3rd party product evaluation, product development and contract negotiation. People have shared code, contacts, content and their lives. And employees who have only ever met virtually have ended up making decisions to meet in real life, both for business and personal reasons.

 

What's the #1 piece of advice you would give to a new social business practitioner?

As a new practitioner, you are likely to experience a lot of push-back or resistance. Find and document the ways that people benefit from using social business, both within your organization and elsewhere. Share them when you hear negativity, and refer to them yourself on those really hard days. For me, social business is about empowering employees and encouraging positive culture. It gives employees and business real tools to work smarter, see results and enjoy what they do.

 

Additional Resources

To learn more from Tracy, check out the following: