Since 2007, I've worked with Emilie Kopp. While we were at National Instruments together, Emilie helped draft the original requirements document that led the business to choosing Jive for their external community. Additionally, she was the top engineering blogger, where she geeked out about everything from miniature robots to samurai's. Now, she serves as the social business strategist for NI. She defines, evangelizes and coaches strategic usage of social technologies across the B2B enterprise to measurably impact business objectives.
I sat down with Emilie and asked her about Social Business and JiveWorld12.
What advice do you have for those who are new to Social Business?
Now, more than ever, in order to be a good marketer, you must be a good listener. Before you start engaging with customers on the social web, put listening processes and tools in place so you can listen before you join conversations.
What's the biggest lesson people will take away from your JiveWorld12 session?
It's critical for any business engaging on the social web to actively monitor and react to threats and opportunities to your brand. I'll walk through real examples from a tech B2B, sharing how NI listens to social conversations (using Jive tools) and the lessons we've learned along the way.
What aspect of JiveWorld12 are you looking forward to the most?
Networking! This is one of my most anticipated conferences of the year because I know I'll speak to like-minded individuals who stay up at night thinking about the same challenges as I do. Social strategists unite!