Last week, I participated in CMSWire's April Tweet Jam about growing and engaging customer communities. I want to take the opportunity to dive deeper based on which topics people in the Jive Community are interested in discussing further. Below you will see my answers. I want to hear from you: which answer would you like me to expand on?

 

1. What are the most important communities for organizational success and who owns them?

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2. What are the top three opportunities customer communities provide organizations today?

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3. How do you measure / evaluate that value?

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One person suggested that 'Likes' are a key way to measure value, my response:

 

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4. Name three best practices for successful customer communities.

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5. List the three biggest challenges to running a successful customer community.

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6. Has social media changed customer communities? If so, in what ways?

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7. How will customer communities evolve in the next year?

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For more information about proving business value, check out this best practices paper.