When I say the word "brand" are thinking... whatever, who cares? That's easy enough to understand if I was talking about another logo or another set of corporate colors. For Jive, our motto of Connect, Communicate and Collaborate needed to come alive. And it did on canvas.
Only Art is Human
For Jive, our brand is something we live and breathe. It's part of what makes us Jive and makes us human. It was with those thoughts in mind that we launched a new brand last year which was the result of an online collaboration between artists. A group of fine artists came together to collaborate on making their pieces work together regardless of the medium. Some artists used canvas and paint, others fabric and some were digital. In case you missed that story, you can read more about it here: Only Art is Human: The Story Behind Our New Brand - Jive Software
You'll notice some of the art above in our community headers and textures
Turns out that we won an award for this brand approach: Jive Wins 2015 PR Daily Award and Unveils the Jive Canvas Project - Jive Software and it kicked off another great activity for our offices, the Jive Canvas Project.
Art Brings Us Together – The Jive Canvas Project
The exciting thing about our brand identity is that it continues to evolve. It lives and breathes as our Jivers and our community provide input and break out their own inner-artist to paint a picture of the Jive brand.
Such was the case a few months ago when we decided to take three core attributes of Jive — connect, communicate and collaborate — and do something unique and fun—and totally outside the usual day-to-day activities of a global tech company. We celebrated them.
Last fall, across the U.S., U.K. and Israel, Jive employees took their creativity and the passion for what they do, and turned it into abstract art. Each location worked together to produce their interpretation of the Jive brand on canvas.
The thing is, we’re used to working together across continents, without borders. But the outcome of this project—seeing an actual, physical example of our collaboration? It was even cooler than we’d imagined.
How we did it
As with all good things, the Jive canvas project kicked off with a festive happy hour in each office. Jivers were then equipped with blank canvases, acrylic and tempera paint, brushes, markers and other tools aimed to release their creative mojo. Soon, people from all parts of our business—co-workers whose paths wouldn’t naturally cross—were collaborating, talking and literally getting their hands dirty.
I hope you enjoyed this story behind the Jive brand.
May it inspire you to use your communities in surprising ways to connect, communicate and collaborate!