Today, over on the Jive corporate blog - Kim Celestre reflected on what she thought was most notable in the marketing industry in 2015 and served up a bold prediction about UGC content.

 

  • "Big data is simply not cultivated in a meaningful, contextual way."
  • "It's been proven time and time again that UGC (such as reviews, etc.) garner public trust."

 

So tell us - do you agree or disagree?