All companies want it but few find it - at least to the level they really want. And why?
Everyone has their theories on how to nurture employee engagement. Usually, it comes in the form of a program or personality test or a new benefit (like child care). And yet employee engagement is crazy low. Why is that? Almost everyone is confusing two words:
What we are usually fighting is Dissatisfaction, or another very similar term, Disengagement. They kind of go hand in hand. Either way, it's what we are trying to avoid. We assume that because the employee programs we put into place take employees out of those states that they will automatically put them into a state of Engagement. But that's where most people err. Rather, these programs often put them into more of a limbo land between Dissatisfaction and Engagement called Satisfaction.
So rather than creating "Engagement programs" they inadvertently create "Satisfaction programs." And in fact, the Satisfaction programs work perfectly, except that management was expecting Engagement-level results.
When a company goes from Satisfaction to Engagement, it turns out that they actually shy away from programs and start working on the core culture in more meaningful ways. They start designing and crafting the environment rather than slapping on lame programs. Creating an engaged workforce isn't a "force on our employees" type initiative, but rather they create an environment that will allow their employees to be engaged. Why is it so rare? It isn't a "check the box" activity. It is a sustained mentality and purposely designed set of circumstances.
And that isn't an easy thing to do.
Watch the video below for a better explanation for the difference between these three states. Share this video with your colleagues and employees so they can understand why their employee programs may not be working. Then together, you can reevaluate the programs you have in place right now.
(For a more in-depth look on this subject, check out the original post from my blog.)
Since this is a community of community managers, I'm know I'm preaching to the choir.
So let me ask: