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Over the years, a lot of very smart people have pronounced email dead. Yet, despite the fact that it’s a known productivity killer and makes frequent users far less effective at their jobs, it keeps coming back again and again. Email isn’t dead. It’s undead. Like a horde of zombies, the messages keep coming, relentlessly hammering company inboxes, day after day, night after night.

 

“Like the pager, fax machine and landline before it, as a communication and collaboration tool, email has seen better days,” says David Macmillan, Jive’s Head of Global Sales, in his new article in the Financial Times. So why are we still battling it? One big reason is familiarity, he says. “When executives are faced with the choice of sticking with email or adopting new ways of enhancing communication and collaboration within their organizations, time and again, they fall back on the old standby.”

 

While only 16% of leaders are satisfied with their ability to measure the effectiveness of their internal communications, most plan to increase their organization’s reliance on email in the coming years. Perhaps the most tragic part of all is that IT departments have already identified a better solution: the interactive intranet. A recent Jive survey found that 88% of CIOs ranked interactive intranets as superior to email.

 

Companies that scrap email in favor of technologies that enhance employee collaboration thrive, while those that don’t are in real danger of being eaten alive. You’re already facing hungry competitors seeking to consume your share of the marketplace, so why would you take them on with a glossy-eyed, disengaged workforce that spends its time batting away mostly-useless communications?

 

To learn more about how to get rid of email in your organization once and for all, read David’s article, “Is This the End of Internal Email? (Hoorah!)” in the Financial Times.

 

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We’ve come a long way from the days when our ancestors swapped tales of the hunt around a campfire or merchants traveled thousands of miles along the ancient Silk Road to sell their wares. Today, we can instantly share hilarious cat gifs with friends around the globe on social media or get our retail needs met online anytime, with next day delivery. Yet, despite digital’s reach, one thing hasn’t changed – authentic connections are still the best way for marketers to convince prospects; and those are made face to face. It’s those personal connections that have allowed businesses to build trust with customers for as long as there have been both businesses and customers.

 

When it comes to closing a sale, conferences, conventions and meetings beat out webinars, videos and online presentations by a mile. But don’t count technology out – it’s the perfect way to support your event, from the planning stages until long after attendees have packed their bags and headed home.

 

In her latest article for Business 2 Community, Kim Celestre discusses how you can use tech to build excitement for your event while gathering powerful insights that will help you plan future campaigns. During the event, she’ll talk about the ways you can bring offline conversations online and broadcast the festivities to the world in real time. After the event, she’ll show you the tools that will keep you connected with attendees and help you carve up all of the social and video content you collected to create even more value for your brand.

 

As an event manager myself, I thought Kim's article was a great read going into the fall conference season! To learn more, read “Building an Event Community: Telling Your Brand’s Story with Technology” at Business 2 Community.

 

For human resources, it’s the crisis in employee engagement. For corp communications, it’s the struggle to inform and align an increasingly diverse, dispersed workforce. For IT departments, it’s the challenge of digitally transforming their companies while managing a disparate, ever-growing patchwork of systems that complicates life for IT staff and business users alike.

 

That may sound like many problems, but when you get down to it, it’s just one: fragmentation.

Is your company news reaching all of your employees?

 

In a perfect world, strategic alignment would be a given. All employees would know what your company is doing, where it wants to go, how it plans to get there and how to play their part. Not only would people understand the mission, but they'd feel invested in it and committed to it. In an era where companies encourage different types of workstyles from everywhere around the globe, they're starting to experience difficulty in getting everybody on the same page. Communication is becoming fragmented, which directly affects the health of the organization.

 

Only 14% of employees understand their company’s strategy and direction. (Smither)

 

Corporate communications professionals are doing their best to bring their companies together, but they're hamstrung by aging, inadequate tools:

  • Email blasts get lost in overloaded inboxes
  • Static intranets don't get enough adoption
  • One-way communication channels decrease employee interest
  • ...And, nothing can be measured!

 

It's time to remove fragmentation with the right technology.

 

There's a way to improve communications and get the job done with new technology. In From Fragmentation To Connection, we discuss how a new kind of intranet – the interactive intranet – can serve as a digital hub, bridging the chasms that Communication teams and executives might have when trying to get the business together.

 

Read the eBook now: How IT, Corp Comms & HR Unite Companies With Interactive Intranets

How are you preparing for digital disruption in your workplace?

 

And better yet: two Jive customers made the list.

 

Every year, the Association of Support Professionals (ASP) recognizes the top ten best web support sites in the world. This year, our very own Jive Community, along with Esri and LANDESK's communities, were recognized in this honor.

 

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And the crowd goes wild!

 

From the press release:

 

“What customers want is straight-forward, simple support that requires minimal effort to get the answers they need,” said Alfred Hahn, executive director of the ASP. “This honor is well-deserved for Jive, as the company provides just that—not only for its own customers but for other businesses that we’ve recognized with our award over the years. Jive’s community fully demonstrates best practices and excellence in online service, including integrated search, personalized repositories of recommended content and an intuitive, mobile-enabled interface.”

 

So please join me in congratulating the people that make these kinds of wins possible... each of YOU.

 

That's right. Without your support and passion for improving your own communities, we here at the Jive Community wouldn't constantly be striving to make the support process and product even better.  Special shout out goes to the community managers and their teams at both Esri and LANDESK.

 

Check out the full announcement to bask in the glory: Jive-Powered Communities Recognized in 2016's Top Ten Web Support Sites 

 

And here's to seeing more Jive-powered communities make the list next year!

Elisa.jpgJive's fearless leader and CEO, Elisa Steele, recently sat down with a handful of journalists, including ones from Huffington Post and IDG Connect, and shared some insightful advice for young professionals and C-Suite execs alike. I had a chance to read up on these interviews and was pleasantly surprised about what I learned about the woman in charge. Here are some of my favorite highlights and things I didn't already know about Elisa Steele (and if you did, you get a gold star!):

 

1. While you may regard her as a marketing maven, rising from the ranks through marketing leadership roles at companies like Skype, Yahoo!, and Jive, Elisa Steele's first job was actually in enterprise sales at AT&T.

 

From Elisa on IDG Connect:

"In my first job out of college as an enterprise sales representative at AT&T, I learned that being prepared and getting to know your customers inside out was critical in succeeding and gaining trust in business relationships. I think this is truer than ever for people starting their careers today. Don't get so caught up in the technology you're building that you lose focus on who is using it—everything comes back to people and human behavior."

 

2. Elisa Steel is a former Jive customer turned Jive employee. (Bonus points if you know where she was a Jive customer before!)

 

From Elisa on Huffington Post:

"My best employment experiences were at companies where I truly lived what they develop and sell. Skype and Jive had that in common for me. At Skype, I used the product as part of my everyday life experience, and cared deeply about it. I could genuinely relate to what the brand was all about — and what it needed to be for people. It is very similar at Jive because I was a previous customer who used the product to connect and unite employees. I already knew the incredible impact it can have for teams, functions and leaders — and how it truly empowers people to work better together. I felt connected and committed before I even walked in the door."

 

3. Elisa Steele doesn't believe in work-life balance. What?!?!

 

From Elisa on Huffington Post:

"Ha! I don’t believe in work-life balance. Life is just life! Work plays a big part, but so does family, friends, community, and all the other things that are important to you. I’m a career-minded person so work will always be a part of my life."

 

And there's plenty more advice where that came from. Be sure to read her full interviews on Huffington Post and IDG Connect for bonus Elisa trivia facts and words of wisdom:

 

Women in Business Q&A: Elisa Steele, CEO, Jive Software - Huffington Post

C-suite career advice: Elisa Steele, Jive Software - IDG Connect

When it comes to employee engagement, opting out is no longer an option for communications leaders. Providing employees with key corporate updates is more important than ever, but today’s workers want even more. People desire a platform where they cannot only get information, they want a place where they can talk back.

 

When you consider the fact that companies with highly-engaged employees are 21 percent more profitable and outperform peers with anemic engagement by 147 percent in earnings per share, you can’t help but conclude that two-way communication is key to delivering breakthrough business results. But, because today’s organizations have long-since outgrown executives’ ability to connect with employees one-on-one, leaders more accustomed to handshakes than hashtags must overcome some challenges.

 

In my new article in CommPro, I discuss how corporate communications and HR teams play an important role in coaching and enabling executives to succeed in this new work environment. By helping leaders fine-tune their preferred mix of communications channels and tools to best suit their personality and objectives, you’ll ultimately increase overall employee engagement for the company—and get in on some of those big gains as well.

 

To learn more, read Engagement Starts at the Top: 3 Ways Leaders Can Improve their Communications. http://www.commpro.biz/corporate-insights/creating-a-more-engaged-workplace/

 

Hope you enjoy and would love to know what other tips you have on this topic! 

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